My first failure in afghanistan
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My first failure in afghanistan

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Afghanistan Fashion 1972 1973 1974 1975 1976 1977 1978 1979 1980 Startup Failure "art of Failure" "Eli Zelkha" "elias zelkha" "Soviet invasion" clothing "clothing industry" "fashion......

Afghanistan Fashion 1972 1973 1974 1975 1976 1977 1978 1979 1980 Startup Failure "art of Failure" "Eli Zelkha" "elias zelkha" "Soviet invasion" clothing "clothing industry" "fashion industry" importing exporting entrepreneurship entrepreneur, "Tom Freston", "hindu Kush" Kandahar Designs

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  • But please NOTE: We did have DIVERIFICATION!!! 3 times at bat!!QUESTIONS FOR FUTURE VENTURES:Is it LEGAL?Will the dogs eat the dog food?Does the “product” actually work? Is it WEARABLE by HUMANS?
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)
  • Centrality of reducing system friction. (heavy bargaining, back stabbing biz culture)

Transcript

  • 1.  Born & raised in Iran Colgate, developmentstudies, and idealism…hard winter Spring fling trip to Floridawith David Angell Meet Archie, pre-medstudent, and #1 US vacuumcleaner salesman The Scheme & $5,000
  • 2.  1,000 Wedding shirts $ 800 184 Afghan rifles (used) $1,800 1 Bengal tiger skin $2,600
  • 3. Guns Clothes… and a Fantastic summer!
  • 4.  US student visa delayed…Grad school deferred Failure 1: Bengal tiger skin: Confiscated by US Customs Failure 2: Guns: No one wants them Failure 3: Wedding shirts: Quality a disaster
  • 5.  Occasional clean wedding shirt sellable at boutiques Customer Payment Problem  NY Show Opportunity
  • 6. • Amateur city… Late night…• Major backing by one key fashion pub…
  • 7.  Retail hit: 35 storesnationwide Bloomingdales Bendell„s, Many emerging new“boutiques” …and TONS of morepress
  • 8. Not Guns… Not Tigers…
  • 9.  Bringing 2 radically different worlds together:Production Nightmare Mired in complex high friction negotiationsProducersVS.Buyers
  • 10.  Try raising purchase price… Experiment w/ direct hire… 1 tailor on salary… ... to 3 tailors... … to a team of 20 … in a rented house
  • 11. Shift to collaborative environment……. Transformative!
  • 12.  Hire our firstdesigner in Boston… ... and the editorialsupport rocketsAnne Sheldon
  • 13.  ...and further rockets
  • 14.  Development Dream:“Afghanistan, Iran of 100 yearsago” 20‟s Dream: New York / LAfashion scene
  • 15. A team of close friendsEli KarimSaddiq Tom Pat Jim Anne Eli David EllynO‟DaySala Hathaway Sheldon Zelkha Angell Hessler
  • 16. Demand goes CRAZY!!Yves San Lauren goes Ethnic…
  • 17.  Enter the major European exhibitions:Pret a Porter, Igedo, London Fashion Week Starting with press offensive…The Sunday TimesElle German Vogue
  • 18.  7 years of expansion in Kabul & Boston Establishing clear leadership & retail following Wealth effect Strategic sloth and growing cost structure Aging of the trend
  • 19.  Iran revolution & fall of the Shah Soviet invasion of Afghanistan Logistical difficulties
  • 20.  Failure to diversify production Cataclysmic failure for Afghan teams… Failure to build nest egg .. Family in jeopardy Self worth in tatters Unable to make a living!!! Wandering the desert for a couple of years…
  • 21.  Attempt at salvaging something… A year of convulsions… “Kick of the dying mule”
  • 22.  Failure? Opportunity Chinese farmer