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Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
Zeke Zelker's Billboard Movie Branding Overview
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Zeke Zelker's Billboard Movie Branding Overview

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A description of the multiphase cutting edge transmedia project and how brands can get involved,

A description of the multiphase cutting edge transmedia project and how brands can get involved,

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  • 1. A story world unlike any other ! !that your company can get involved IN. ! ! ! ! ! !Gain exposure and give back in the process!! an Uncommon Contest for Common People!
  • 2. Table of Contents! 1. Who are we?! 2. Transmedia! 3. WTYT 960 a Virtual Radio Station! 4. Discovery Tour an Unorthodox Casting Method! 5. Live from the Billboard! a Web Series! 6. Billboard an Uncommon Contest for Common People! a Movie ! 7. Movie Marketing using Punk Rock Mechanics! 8. Mad Art Dash a Game! 9. Project Review! 10.How it Benefits!
  • 3. Who are we?! Creator: Zeke Zelker is a critically acclaimed, award winning filmmaker who has been on the bleeding edge of the transmedia movement, where instead of simply creating a linear storyline, he creates story worlds. He produced the first transmedia project at the Sundance Film Festival, Pandemic 1.0 and most recently produced part of David Cronenbergʼs Body Mind Change. He has also taught classes on transmedia at Lehigh University and lectures about the cross marketing power that transmedia creates for storytellers and marketers. His last film InSearchOf is in the top 10 all time viewed dramas on Hulu." Transmedia Platform: iDreamMachine! iDreamMachine's goal is to inspire a movement for creative change that enables content producers the opportunity to innovate, share, and earn while working with brands in story environments." Previous Works: Loggerheads, Affairs, Fading, " A.K.A.-Itʼs A Wiley World!, Getting Off, Southern Belles, " Just Like the Son, and a documentary on the Dalai Lama," A University Prepares. " iDreamMachine
  • 4. Adapting to the Ever–Changing Market! Social Media: Facebook, Twitter, Instagram, YouTube, etc.! Web Sites: WTYT960.com, Character Sites, etc." Video: Contestant Profiles, Call to Action, Web series, etc." Real World: Live Performances, Auditions, Discovery Tour, Creator Speaking Engagements, Premieres, Scavenger Hunt Game, etc.! Movie: Theatre, Cable, PPV/VOD, Digital Download, DVD, etc.! Engaging our growing audience your consumers by entertaining them through multiple medias." &! within the creation of an immersive story world!
  • 5. Virtual Radio Station! Evolves as the story unfolds! building the fan base! DJs (actors) are seeking out BANDS on various music portals & interact with them on social media. Bands submit music to the WTYT960 playlist bringing their fans to our website. ! WTYT960 announces a CALL FOR CONTESTANTS: actors create profiles and submit videos for a chance to be a part of the film.! THE CONTEST BEGINS! Daily “live” updates from a solar powered video feed of the contestant until itʼs broken.! The MOVIE is announced and marketed about the Great WTYT Billboard Sitting Contest.! The MAD ART DASH Alternate Reality Game/ Scavenger Hunt is released opening weekend of the movie. ! 400+ bands so far, with millions ! of fans across social media! See liveaction nowat www.wtyt960.com Whatʼs in it for your brand?" - Banner ads" - Call to Action Videos" - DJ shout outs on social media" - Radio commercials onWTYT960.com
 - Prize pack band and listener give-a- ways"
  • 6. Call for Contestants! Discovery Tour! - Product sampling and give-a-ways" - Tour vehicle signage" - Host a discovery tour audition" How can your brand get involved?! .   .  .   .   .   .   .   .   .  .   .   .   .   .  .   Voting begins. Those with the top 10 videos with the most votes will win walk-on roles in the film   Movie is Cast!! Be a ! Contender! Connect with bands on WTYT 960 & Lay ground work for Mad Art Dash! Discovery team embarks on their tour, scouring 15 cities in search of principle
 talent! Actors submit videos to WTYT960, stating why they would be the best contestant for the Great WTYT Billboard Sitting Contest!
  • 7. The Contest Begins" As the movie goes into production, “The Great WTYT960 Billboard Sitting Contest” begins, daily video updates will be posted to WTYT 960 via a solar powered video feed. An Uber Fan releases the videos to various video portals (HULU, Vimeo, etc.). These webisodes may include contestant videos, wacky radio contests, weather updates, and more! Contestants will interact with the audience throughout the entire contest via social media." Clark   Shelby   Josh   “I  want  to  hit  the  lights  and  get   sick  exposure  for  my  band,  The   Skinny  Helgas!  Be  sure  to  check   out  Clarkcam  where  I  post  my   daily  events.”   “I  need  to  provide  for   my  family  and  I  ain’t  a   quiGer!”   60+ episodes, ! Sometimes released twice a day! UNTIL feed us broken! Concept Clips HERE! How can your brand gain exposure?! - Billboard ads" - Product placement" - Character promotion in an episode" - Character mention on social media" Ellen   “I’m  a  VIRP  and  just  need  to   do  something”   “  I  need  an  escape  to   figure  things  out.  It’ll   give  me  Nme  to  create,   paint,  and  think.”  
  • 8. Contestant  Social  Media   As the web series is released the billboard sitting contestants interact and engage the audience, obliterating the fourth wall, blurring the lines between truth and fiction. Characters will engage each other too!" 14  likes       Soon  to  be  my  new     ex-­‐girlfriend! #wtyt960billboardsiGershelby   @mommaSophieThompson  why   no  text  response,  can  you  bring   #LaColombe  to  board?  Love  ya   Thinking  about  a  road  trip  when   I’m  down  from  here.  Who’s  in?   Clark! Example! Contestant social media presence continues! until release of movie, carrying out movie story line!
  • 9. After the death of his legendary father, Casey Lindeweiler is attempting to keep his family radio ! station, WTYT960, afloat by pulling out one of the oldest tricks in radio, the wacky contest. Casey! announces the “Great WTYT960 Billboard Sitting Contest,” where four lucky people will live on a ! billboard until only one person remains, to win “nine sixty thousand” dollars and a mobile home.
 !At first the laughing stock of the community, Caseyʼs hair-brained scheme to drum up ! listeners garners national attention, attracting potential contestants from across the country. Completely unprepared for the limelight, Casey quickly learns that popularity doesnʼt pay the bills, a lesson his father never learned.
 !As the four contestants ascend ladders to their new homes, there are already complications. Casey neglected to file the appropriate zoning applications, leaving the contestants to fend for themselves and at the mercy of the publicʼs generosity.
 !The station and Caseyʼs fate are dependent upon the success of the contest and hope that it will last long enough to pay the bills and be popular enough to drive up ratings. But the four contestants got themselves into something that they hadnʼt bargained for: crazed fans, endless media attention, and something far, far worse…a competing radio station, routing for the failure of the only independent radio station left in town, WTYT960.
 !With his back against the wall, and failure all but certain; Casey needs to dig deep within himself to figure out a way to right the sinking ship and restore the reputation of the call letters of the past. Tune in to WTYT960 to find out how he does it!! MOVIE! helping others & fighting to stay independent   Billboard an Uncommon Contest for Common People! is an underdog story, rooted in the fight to keep a business afloat while trying to help others along the way. Itʼs both a social commentary on the publicʼs obsession with perceived reality versus true reality and and the juxtaposition of the harried pace of “here and now” technology and time quietly passing by while being the center of attention.! Your Brand Exposure! - Product Placement" - Story Integration" - Billboard Ads" - Radio Commercials"
  • 10. How can your brand ! benefit?! - DVD box art" - Movie posters (print & virtual)" - Cross promotion" - Movie stills" - Digital artwork" - Magazine & Newspaper ads" - Trailers & Commercials" Movie Marketing! Billboard an Uncommon Contest for Common People! will be marketed as a traditional movie but will also benefit from the enormous audience already created through all of the transmedia elements produced. Keeping the audience engaged and allowing them to be a part of the story creates “ownership” super charging word of mouth."
  • 11. Mad Art Dash" An Alternate Reality Game (ARG) based on clues within the movie, and all media created for the project, that leads players to real locations around the country (based on their location) in hopes of discovering Shelbyʼs art work that has been shipped all over the country. Players will need to build teams, engage one another on social media, and discover amazing art." …or, if they already have the app, it will go directly to first game clue." Movie Trailer! On any given day in one of 15 cities, Billboard street teams roam the streets during rush hour handing out postcards…" When QR code is read with a mobile device, people can then download the app to start playing the game…" How it WORKS…!
  • 12. Mad Art Dash! How it WORKS…." Game play is a scavenger hunt where players are given clues to discover art placed around the country by Shelby, a billboard sitting contestant. The goal is to win $96,000 by finding the one painting that has a video tape affixed to the back of it. " First Question " based on Movie" Second Question " includes Branding" Third Question, also based on Movie" Three Incorrect Answers, and the player is Encouraged to watch the Movie." One correct answer to any question leads the player to their First Clue." 1! 2!
  • 13. Mad Art Dash! How it WORKS…." When they arrive at the location, the geo reader in their phone prompts them with your message!" When they try on branded item & email picture, they get a coupon" While looking the for location, the player is asked questions that are also hints." Welcome to " YOUR STORE! & Next Clue" Thank  you  for  trying  on  Wiley  Wear!  Here’s  a   25%  coupon  off  your  purchase  of  Wiley   Wears  at  YOUR  STORE   3! 4! 5!
  • 14. Mad Art Dash! How it WORKS…." The Player gets a Video Clue: " “Go to 130 South 19th Street and ask for Joe.”" As they travel to the next location, an alert keeps popping up on their phone." The Player arrives at destination and they are handed a cup of coffee." When barcode is read, they are sent a clue: an artistʼs rendition of a classic painting, as monkeys." Maybe these men are pointing towards Shelbyʼs painting." Engaging 15 artists around the country ! to create artwork/clues in their city ! 6! 7! 8! How can your brand ! benefit?! - Access Points" - Game Clue" - Game Location Host" - Game Play Reward" - Painting Host" - Product Promotion"
  • 15. The Billboard Project is a multi-phase, cross platform, project based around a comedic movie, Billboard an Uncommon Contest for Common People!, where the audience participates in its creation over the course of a year and a half. The audience can simply view the movie or become more immersed in the project by taking part in a multitude of outlets that crosses over from a website to social media, to live events and a game. ! virtual radio station! bands submit music to become ! a part of the stationʼs playlist! actors submit videos stating “why! they would be a good contestant ! for the Great WTYT Billboard ! Sitting Contest” to be in the movie! movie! an Uncommon Contest for Common People! discovery tour! A fifteen city tour to discover talent for the project. Auditions will be a blend of live auditions and video submissions where the production team will cast the leads and the audience will select day players. " webisodes! 3-5 minute episodes from the “live” feed on how the contestants are faring in the billboard sitting contest. The contestants will interact with the audience via social media that will affect future episodes.! Released during production and beyond!! mad art dash game! A Mobile App " where game " play is a " scavenger hunt " based on clues" within all the " content created" for the project. " Players need to" discover art " work to continue game play. The goal of the game is to find the one piece of artwork left behind by one of the billboard sitting contestants that has a video affixed to the back of it to win the grand prize. " Blending:   QR  codes,  NFC  tags,  videos   geo-­‐caching,  web  sites,  SMS,   email  &  much,  much  more!   Distribution:! Theatrical in 2015 in at least 50 markets nationwide via the Cinedigm Digital Network, the leading digital cinema delivery system to over 4000 theatres." Pay Per View/Video on Demand through a partnership with " Warner Bros. via Gravitas Ventures. Comcast, Rogers, Cox, " Cablevision, Time Warner Cable, Direct TV, Verizon Fios, etc." Digital Download iTunes, Amazon, Netflix, Xbox, PS-3, Hulu" Cast: Taking a play from the Napoleon Dynamite playbook," the cast will be primarily composed of up and coming actors" to increase the believability of the project." Production Location: Eastern Pennsylvania!
  • 16. iDreamMachine Contact: Zeke Zelker 610.597.7189 zzelker@idreammachine.com Reach the Target Demo ! of: 14-40 year olds ! - who are indie-spirited trend setters and are heavy internet and mobile device users.
 - Appreciate indie music, the arts, & mainstream entertainment.
 - the largest demographic of moviegoers, totaling 24.9 million in 2012.
 - Box Office admissions increased by 6% in the last year and 12% over the past 5 years in the U.S. and Canada, alone, with a 25% increase in the past 5 years, globally." - Millions of impressions by leveraging multiple mediums over the course of time
 - Become a part of a cutting edge branding that supports the arts and be a part of the future of entertainment!
 -  How people used their smart phones: "39% Gaming
 " "24% Social Networking
 " "3% on Entertainment" - How people use their tablets:
 " "67% Gaming
 " "10% Social Networking
 " "9% on Entertainment
 **We cover ALL of these, totaling 64% of smart phone usage.**! - There are 100+ million gamers in the US. " - On average, American people spend 2.7 hours a day socializing on their mobile device.   Itʼs a Smart Investment!! !Why get involved?! Give back!! -" Feeding America! -  The main billboard will be green screened in production so we can auction it off post production with proceeds benefitting" -  More than 50,000,000 Americans, including 17,000,000 children, live in hunger." *Statistics taken from MPAA, Flurry.com, and FeedingAmerica.com"

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