1. A story world unlike any other !
!that your company can get involved IN. !
! ! ! ! !Gain exposure and give back in the process!!
an Uncommon Contest for Common People!
2. Table of Contents!
1. Who are we?!
3. WTYT 960 a Virtual Radio Station!
4. Discovery Tour an Unorthodox Casting Method!
5. Live from the Billboard! a Web Series!
6. Billboard an Uncommon Contest for
Common People! a Movie !
7. Movie Marketing using Punk Rock Mechanics!
8. Mad Art Dash a Game!
9. Project Review!
10.How it Beneﬁts!
3. Who are we?!
Creator: Zeke Zelker is a critically acclaimed, award winning ﬁlmmaker who has been
on the bleeding edge of the transmedia movement, where instead of simply creating a
linear storyline, he creates story worlds. He produced the ﬁrst transmedia project at the
Sundance Film Festival, Pandemic 1.0 and most recently produced part of David
Cronenbergʼs Body Mind Change. He has also taught classes on transmedia at Lehigh
University and lectures about the cross marketing power that transmedia creates for
storytellers and marketers. His last ﬁlm InSearchOf is in the top 10 all time viewed
dramas on Hulu."
Transmedia Platform: iDreamMachine!
iDreamMachine's goal is to inspire a movement
for creative change that enables content
producers the opportunity to innovate, share,
and earn while working with brands in story
Previous Works: Loggerheads, Affairs, Fading, "
A.K.A.-Itʼs A Wiley World!, Getting Off, Southern Belles, "
Just Like the Son, and a documentary on the Dalai Lama,"
A University Prepares. "
4. Adapting to the Ever–Changing Market!
Social Media: Facebook, Twitter, Instagram, YouTube, etc.!
Web Sites: WTYT960.com, Character Sites, etc."
Video: Contestant Proﬁles, Call to Action, Web series, etc."
Real World: Live Performances, Auditions, Discovery Tour, Creator
Speaking Engagements, Premieres, Scavenger Hunt Game, etc.!
Movie: Theatre, Cable, PPV/VOD, Digital Download, DVD, etc.!
within the creation of an immersive story world!
5. Virtual Radio Station!
Evolves as the story unfolds!
building the fan base!
DJs (actors) are seeking out BANDS on various
music portals & interact with them on social media.
Bands submit music to the WTYT960 playlist
bringing their fans to our website. !
WTYT960 announces a CALL FOR CONTESTANTS:
actors create proﬁles and submit videos for a chance
to be a part of the ﬁlm.!
THE CONTEST BEGINS! Daily “live” updates from a
solar powered video feed of the contestant until itʼs
The MOVIE is announced and marketed about the
Great WTYT Billboard Sitting Contest.!
The MAD ART DASH Alternate Reality Game/
Scavenger Hunt is released opening weekend of the
400+ bands so far, with millions !
of fans across social media!
See liveaction nowat
Whatʼs in it for your brand?"
- Banner ads"
- Call to Action Videos"
- DJ shout outs on social media"
- Radio commercials onWTYT960.com
- Prize pack band and listener give-a-
6. Call for Contestants!
- Product sampling and give-a-ways"
- Tour vehicle signage"
- Host a discovery tour audition"
How can your brand get
Voting begins. Those
with the top 10 videos
with the most votes will
win walk-on roles in
Be a !
Connect with bands on WTYT 960 & Lay ground work for Mad Art Dash!
embarks on their tour,
scouring 15 cities in
search of principle
Actors submit videos
to WTYT960, stating
why they would be the
best contestant for the
Great WTYT Billboard
7. The Contest Begins"
As the movie goes into production, “The Great WTYT960 Billboard Sitting Contest” begins, daily video updates will
be posted to WTYT 960 via a solar powered video feed. An Uber Fan releases the videos to various video portals
(HULU, Vimeo, etc.). These webisodes may include contestant videos, wacky radio contests, weather updates,
and more! Contestants will interact with the audience throughout the entire contest via social media."
60+ episodes, !
Sometimes released twice a day!
UNTIL feed us broken!
How can your brand gain
- Billboard ads"
- Product placement"
- Character promotion in an episode"
- Character mention on social media"
As the web series is released the billboard sitting contestants interact and engage the audience, obliterating the fourth
wall, blurring the lines between truth and ﬁction. Characters will engage each other too!"
Contestant social media presence continues!
until release of movie, carrying out movie story line!
9. After the death of his legendary father, Casey Lindeweiler is attempting to keep his family radio !
station, WTYT960, aﬂoat by pulling out one of the oldest tricks in radio, the wacky contest. Casey!
announces the “Great WTYT960 Billboard Sitting Contest,” where four lucky people will live on a !
billboard until only one person remains, to win “nine sixty thousand” dollars and a mobile home.
!At ﬁrst the laughing stock of the community, Caseyʼs hair-brained scheme to drum up !
listeners garners national attention, attracting potential contestants from across the country. Completely unprepared
for the limelight, Casey quickly learns that popularity doesnʼt pay the bills, a lesson his father never learned.
!As the four contestants ascend ladders to their new homes, there are already complications. Casey neglected
to ﬁle the appropriate zoning applications, leaving the contestants to fend for themselves and at the mercy of the
!The station and Caseyʼs fate are dependent upon the success of the contest and hope that it will last long
enough to pay the bills and be popular enough to drive up ratings. But the four contestants got themselves into
something that they hadnʼt bargained for: crazed fans, endless media attention, and something far, far worse…a
competing radio station, routing for the failure of the only independent radio station left in town, WTYT960.
!With his back against the wall, and failure all but certain; Casey needs to dig deep within himself to ﬁgure out a
way to right the sinking ship and restore the reputation of the call letters of the past. Tune in to WTYT960 to ﬁnd out
how he does it!!
helping others & ﬁghting to stay independent
Billboard an Uncommon Contest for Common People! is an underdog story, rooted in the ﬁght to
keep a business aﬂoat while trying to help others along the way. Itʼs both a social commentary on the
publicʼs obsession with perceived reality versus true reality and and the juxtaposition of the harried
pace of “here and now” technology and time quietly passing by while being the center of attention.!
Your Brand Exposure!
- Product Placement"
- Story Integration"
- Billboard Ads"
- Radio Commercials"
10. How can your brand !
- DVD box art"
- Movie posters (print & virtual)"
- Cross promotion"
- Movie stills"
- Digital artwork"
- Magazine & Newspaper ads"
- Trailers & Commercials"
Billboard an Uncommon Contest for Common People! will be marketed as a traditional movie but will also beneﬁt from the
enormous audience already created through all of the transmedia elements produced. Keeping the audience engaged and
allowing them to be a part of the story creates “ownership” super charging word of mouth."
11. Mad Art Dash"
An Alternate Reality Game (ARG) based on clues within the movie, and all media created for the project, that leads
players to real locations around the country (based on their location) in hopes of discovering Shelbyʼs art work that has
been shipped all over the country. Players will need to build teams, engage one another on social media, and discover
…or, if they already have the app,
it will go directly to ﬁrst game clue."
On any given day in one of 15 cities, Billboard street teams
roam the streets during rush hour handing out postcards…"
When QR code is read with a mobile device, people
can then download the app to start playing the
How it WORKS…!
12. Mad Art Dash!
How it WORKS…."
Game play is a scavenger hunt where players are
given clues to discover art placed around the country
by Shelby, a billboard sitting contestant. The goal is to
win $96,000 by ﬁnding the one painting that has a
video tape afﬁxed to the back of it. "
First Question "
based on Movie"
Second Question "
also based on
Three Incorrect Answers, and the player is
Encouraged to watch the Movie."
One correct answer to any question
leads the player to their First Clue."
13. Mad Art Dash!
How it WORKS…."
When they arrive at the location,
the geo reader in their phone
prompts them with your message!"
When they try on branded item &
email picture, they get a coupon"
While looking the for location, the player is
asked questions that are also hints."
Welcome to "
& Next Clue"
14. Mad Art Dash!
How it WORKS…."
The Player gets a Video Clue: "
“Go to 130 South 19th Street
and ask for Joe.”"
As they travel to the next
location, an alert keeps
popping up on their phone."
The Player arrives at
destination and they are
handed a cup of coffee."
When barcode is read, they are sent a clue: an
artistʼs rendition of a classic painting, as monkeys."
Maybe these men are pointing
towards Shelbyʼs painting."
Engaging 15 artists around the country !
to create artwork/clues in their city !
How can your brand !
- Access Points"
- Game Clue"
- Game Location Host"
- Game Play Reward"
- Painting Host"
- Product Promotion"
15. The Billboard Project is a multi-phase, cross platform, project based around a comedic
movie, Billboard an Uncommon Contest for Common People!, where the audience
participates in its creation over the course of a year and a half. The audience can simply
view the movie or become more immersed in the project by taking part in a multitude of
outlets that crosses over from a website to social media, to live events and a game. !
virtual radio station!
bands submit music to become !
a part of the stationʼs playlist!
actors submit videos stating “why!
they would be a good contestant !
for the Great WTYT Billboard !
Sitting Contest” to be in the movie!
an Uncommon Contest for Common People!
A ﬁfteen city tour to discover
talent for the project. Auditions
will be a blend of live auditions
and video submissions where the
production team will cast the
leads and the audience will select
day players. "
3-5 minute episodes from the
“live” feed on how the contestants
are faring in the billboard sitting
contest. The contestants will
interact with the audience via
social media that will affect future
Released during production
mad art dash game!
A Mobile App "
where game "
play is a "
scavenger hunt "
based on clues"
within all the "
for the project. "
Players need to"
discover art "
work to continue game play. The
goal of the game is to ﬁnd the one
piece of artwork left behind by
one of the billboard sitting
contestants that has a video
afﬁxed to the back of it to win the
grand prize. "
Theatrical in 2015 in at least 50
markets nationwide via the
Cinedigm Digital Network, the
leading digital cinema delivery
system to over 4000 theatres."
Pay Per View/Video on Demand
through a partnership with "
Warner Bros. via Gravitas Ventures.
Comcast, Rogers, Cox, "
Cablevision, Time Warner Cable,
Direct TV, Verizon Fios, etc."
Digital Download iTunes, Amazon,
Netﬂix, Xbox, PS-3, Hulu"
Cast: Taking a play from the
Napoleon Dynamite playbook,"
the cast will be primarily composed
of up and coming actors"
to increase the believability of the
Production Location: Eastern
Contact: Zeke Zelker
Reach the Target Demo !
of: 14-40 year olds !
- who are indie-spirited trend setters
and are heavy internet and mobile
- Appreciate indie music, the arts, &
- the largest demographic of
moviegoers, totaling 24.9 million in
- Box Ofﬁce admissions increased by
6% in the last year and 12% over the
past 5 years in the U.S. and Canada,
alone, with a 25% increase in the past
5 years, globally."
- Millions of impressions by leveraging
multiple mediums over the course of
- Become a part of a cutting edge
branding that supports the arts and be
a part of the future of entertainment!
- How people used their smart phones:
" "24% Social Networking
" "3% on Entertainment"
- How people use their tablets:
" "67% Gaming
" "10% Social Networking
" "9% on Entertainment
**We cover ALL of these, totaling 64%
of smart phone usage.**!
- There are 100+ million gamers in the
- On average, American people spend
2.7 hours a day socializing on their
Itʼs a Smart Investment!!
!Why get involved?!
- The main billboard will be green
screened in production so we can
auction it off post production with
- More than 50,000,000
Americans, including 17,000,000
children, live in hunger."
*Statistics taken from MPAA, Flurry.com, and FeedingAmerica.com"