MyStarsPush Stars To You.
Team Members• Zhang Kang• Cai Lei• Wang Yingying• Zhang Yiting• Jin Wei
Outline• Define the questions• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
Outline• Define the questions• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
Outline• Define the questions            Why ?• Product & Service• Business Model• Analysis• Design• Development & Implemen...
Outline• Define the questions            Why ?                            }• Product & Service• Business Model• Analysis• D...
Outline• Define the questions            Why ?                            }• Product & Service• Business Model             ...
Outline• Define the questions            Why ?                            }• Product & Service• Business Model             ...
Define the question
Are U one of them ?
Are U one of them ?
Are U one of them ?
Are U one of them ?
Are U one of them ?
Idolaters
Push Stars To You.
Dig Deeper Through market research  •   Evaluation of Current Market      •   Old Style, traditional      •   Big  •   Sur...
Dig Deeper Through market research  •   Evaluation of Current Market      •   Old Style, traditional      •   Big  •   Sur...
Dig Deeper Through market research  •   Evaluation of Current Market      •   Old Style, traditional      •   Big  •   Sur...
Product & Service
What we do :
What we do :
What we do :
What we do :
Products
ProductsFUNCTIONS
ProductsFUNCTIONSInformation
ProductsPR Company   FUNCTIONS             Information
ProductsPR Company   FUNCTIONS  Fans       Information
Products PR Company      FUNCTIONS   Fans          InformationOther Resource
Products                               Where PR Company      FUNCTIONS   Fans          InformationOther Resource
Products                               Where PR Company      FUNCTIONS                               When   Fans          ...
Products                               Where PR Company      FUNCTIONS                               When   Fans          ...
Products                               Where PR Company      FUNCTIONS                               When   Fans          ...
Products                               Where s PR Company      FUNCTIONS           e                               When r ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Products                               Where s   Info Integration PR Company      FUNCTIONS           e                   ...
Service
Service       Info                    Map                 LBS        Customization Shopping mall   Function detail       D...
Service       Info                    Map                 LBS        Customization Shopping mall   Function detail       D...
Information Flow & Future
Information Flow & Future                    Offer)info)      My)Stars)          Check)info)         PR)  Customers)       ...
Information Flow & Future
Information Flow & Future               Future:      1. Geographic expansion      2. More terminal device      3. More ser...
Information Flow & FutureEasy info collection.Easy join.Colorful life.                             Future:                ...
Information Flow & Future                                              Gathering fans.Easy info collection.Easy join.     ...
Information Flow & Future                                              Gathering fans.Easy info collection.               ...
Information Flow & Future                                PR Company    Gathering fans.Easy info collection.               ...
Information Flow & Future                                PR Company    Gathering fans.Easy info collection.               ...
Information Flow & Future                                PR Company    Gathering fans.Easy info collection.               ...
Information Flow & Future                             PR Company       Gathering fans.Easy info collection.Easy join.     ...
Business Model
Business model: Information broker     Benefit&for&Star&maps,&PR&companies&and&     the&company&celebri9es&represent&for.&
Revenue model: Product Sale & AD                      Product(and(+ckets(customer)                           supplier(    ...
Revenue model: Product Sale & AD                      Product(and(+ckets(customer)                           supplier(    ...
Revenue model: Product Sale & AD                      Product(and(+ckets(customer)                           supplier(    ...
Revenue model: Product Sale & AD                      Product(and(+ckets(customer)                           supplier(    ...
Revenue Model• App Sale •   Paid Version = $1.99 = $15.5HKD •   Free Version = Advertisement Fee• Advertisement •   Three ...
Revenue Model• Products Sales •   Photos; Posters; Boutiques; CD&DVD; Magazines; Tickets• Commission Fee •   View Number •...
Financial Analysis     Cost Table
Financial Analysis   Income Estimation
Financial Analysis    Balance Sheet
Analysis
SWOT%Analysis%• Alargenumberofstarsin                                 • Timelimitedandcapacity thelimitedarea             ...
SWOT%Analysis%
SWOT%Analysis%
SWOT%Analysis%
SWOT%Analysis%
Design
System Architecture
User Behavior Description
Class & Data Design
Class & Data Design
Class & Data Design
Client Design
Client Design
Client Design
Client Design
Client Design
Third Party Components
Third Party Components     Drupal 7         CMS, REST Service Server
Third Party Components     Drupal 7         CMS, REST Service Server    Google Maps         LBS Services
Third Party Components     Drupal 7         CMS, REST Service Server    Google Maps         LBS Services    Tapku         ...
Development      &Implementation
•   In-house or outsourcing•   The detail plan•   Risk management•   System evaluation•   Test plan and cases
In-house or outsourcing• Buying an off-the shelf software package •   Not suitable •   have already defined all the project...
Management Structure
Development Approach             Rapid&Applica*on&Development             Phased&Development&Approach•   rapid and good fo...
Development Plan1. Mind Storm Stage:2 weeks2. Analytical and Technical Learning Stage (Including Market    and Technology ...
Gantt chart
Risk Analysis
Evaluation Method• Internal evaluation •   Objective •   Services Requirement •   System Architecture• User Acceptance Tes...
Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(t...
Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(t...
Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(t...
Demo
Demo
Thanks!  By ECStar    CAI Lei    JIN Wei WANG Yingying  ZHANG Kang ZHANG Yiting
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
My stars final_presentation
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My stars final_presentation

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Final presentation of the project My Stars.

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  • First, i’d like to ask a question. Are u one of them?\nWho are they?\nYes they are...\n
  • First, i’d like to ask a question. Are u one of them?\nWho are they?\nYes they are...\n
  • First, i’d like to ask a question. Are u one of them?\nWho are they?\nYes they are...\n
  • First, i’d like to ask a question. Are u one of them?\nWho are they?\nYes they are...\n
  • Idolaters or fans. Some of them maybe crazy guys. But we must admit that there are a lot of fans around you.\nThey got some problems.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • As a fan, he want to seek information of his favorite stars. But, unfortunately, he found that sometimes he must go through all these websites to find out what he want.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • What’s worse, sometimes, these big guys they are nearby, maybe several miles away. But HE MISSED THEM. He may angry at himself or....the world. So that’s the question we want to solve. That is help the fans get the information in a more convenience way. Or...push stars to U.\n
  • Then let’s dig a bit deeper into the market. We did lots of work on the market research. Here are some.\n
  • Then let’s dig a bit deeper into the market. We did lots of work on the market research. Here are some.\n
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  • My stars final_presentation

    1. 1. MyStarsPush Stars To You.
    2. 2. Team Members• Zhang Kang• Cai Lei• Wang Yingying• Zhang Yiting• Jin Wei
    3. 3. Outline• Define the questions• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
    4. 4. Outline• Define the questions• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
    5. 5. Outline• Define the questions Why ?• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
    6. 6. Outline• Define the questions Why ? }• Product & Service• Business Model• Analysis• Design• Development & Implementation• Demo
    7. 7. Outline• Define the questions Why ? }• Product & Service• Business Model How ?• Analysis• Design• Development & Implementation• Demo
    8. 8. Outline• Define the questions Why ? }• Product & Service• Business Model How ?• Analysis• Design• Development & Implementation What ?• Demo
    9. 9. Define the question
    10. 10. Are U one of them ?
    11. 11. Are U one of them ?
    12. 12. Are U one of them ?
    13. 13. Are U one of them ?
    14. 14. Are U one of them ?
    15. 15. Idolaters
    16. 16. Push Stars To You.
    17. 17. Dig Deeper Through market research • Evaluation of Current Market • Old Style, traditional • Big • Survey of Fans • Nearly 50 % are not satisfied with current service. (Figure 15 in the report)
    18. 18. Dig Deeper Through market research • Evaluation of Current Market • Old Style, traditional • Big • Survey of Fans • Nearly 50 % are not satisfied with current service. (Figure 15 in the report)
    19. 19. Dig Deeper Through market research • Evaluation of Current Market • Old Style, traditional • Big • Survey of Fans • Nearly 50 % are not satisfied with current service. (Figure 15 in the report)
    20. 20. Product & Service
    21. 21. What we do :
    22. 22. What we do :
    23. 23. What we do :
    24. 24. What we do :
    25. 25. Products
    26. 26. ProductsFUNCTIONS
    27. 27. ProductsFUNCTIONSInformation
    28. 28. ProductsPR Company FUNCTIONS Information
    29. 29. ProductsPR Company FUNCTIONS Fans Information
    30. 30. Products PR Company FUNCTIONS Fans InformationOther Resource
    31. 31. Products Where PR Company FUNCTIONS Fans InformationOther Resource
    32. 32. Products Where PR Company FUNCTIONS When Fans InformationOther Resource
    33. 33. Products Where PR Company FUNCTIONS When Fans Information WhoOther Resource
    34. 34. Products Where PR Company FUNCTIONS When Fans Information WhoOther Resource What
    35. 35. Products Where s PR Company FUNCTIONS e When r Fans Information v Who iOther Resource c What e
    36. 36. Products Where s Info Integration PR Company FUNCTIONS e When r Fans Information v Who iOther Resource c What e
    37. 37. Products Where s Info Integration PR Company FUNCTIONS e When r Maps Fans Information v Who iOther Resource c What e
    38. 38. Products Where s Info Integration PR Company FUNCTIONS e When r Maps Fans Information v LBS Who iOther Resource c What e
    39. 39. Products Where s Info Integration PR Company FUNCTIONS e When r Maps Fans Information v LBS Who iOther Resource c Customization What e
    40. 40. Products Where s Info Integration PR Company FUNCTIONS e When r Maps Fans Information v LBS Who iOther Resource c Customization What e Shopping Mall
    41. 41. Products Where s Info Integration PR Company FUNCTIONS e When r Maps Fans Information v LBS Who iOther Resource c Customization What e Shopping Mall
    42. 42. Service
    43. 43. Service Info Map LBS Customization Shopping mall Function detail Direction to function Alert Check in functions Function ticket Check function by Check near Upload Celebrity detail pic&comments Disks location function Search Follow Photos&Poster stars&functionSearch result classify Personal info Magazine&Boutique display
    44. 44. Service Info Map LBS Customization Shopping mall Function detail Direction to function Alert Check in functions Function ticket Check function by Check near Upload Celebrity detail pic&comments Disks location function 15 Search Follow Photos&Poster stars&functionSearch result classify Personal info Magazine&Boutique display
    45. 45. Information Flow & Future
    46. 46. Information Flow & Future Offer)info) My)Stars) Check)info) PR) Customers) editor) Company) Get)info)by) Offer)info) publish) LBS)func=on) Feedback)of) See)how)people) par=cipated) feel)about)the) ac=vi=es) My)Stars) ac=vi=es) Offer)info) Products) Info)source)
    47. 47. Information Flow & Future
    48. 48. Information Flow & Future Future: 1. Geographic expansion 2. More terminal device 3. More service
    49. 49. Information Flow & FutureEasy info collection.Easy join.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    50. 50. Information Flow & Future Gathering fans.Easy info collection.Easy join. Advertising. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    51. 51. Information Flow & Future Gathering fans.Easy info collection. Fans Advertising.Easy join. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    52. 52. Information Flow & Future PR Company Gathering fans.Easy info collection. Fans Advertising.Easy join. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    53. 53. Information Flow & Future PR Company Gathering fans.Easy info collection. Fans Advertising.Easy join. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    54. 54. Information Flow & Future PR Company Gathering fans.Easy info collection. Fans Advertising.Easy join. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    55. 55. Information Flow & Future PR Company Gathering fans.Easy info collection.Easy join. Fans Advertising. Success functions.Colorful life. Future: 1. Geographic expansion 2. More terminal device 3. More service
    56. 56. Business Model
    57. 57. Business model: Information broker Benefit&for&Star&maps,&PR&companies&and& the&company&celebri9es&represent&for.&
    58. 58. Revenue model: Product Sale & AD Product(and(+ckets(customer) supplier( My#Stars# adver&sements+
    59. 59. Revenue model: Product Sale & AD Product(and(+ckets(customer) supplier( My#Stars# adver&sements+
    60. 60. Revenue model: Product Sale & AD Product(and(+ckets(customer) supplier( My#Stars# adver&sements+
    61. 61. Revenue model: Product Sale & AD Product(and(+ckets(customer) supplier( My#Stars# adver&sements+
    62. 62. Revenue Model• App Sale • Paid Version = $1.99 = $15.5HKD • Free Version = Advertisement Fee• Advertisement • Three Advertisement Position • Impression = $ 0.047HKD • Click = $ 9.3HKD
    63. 63. Revenue Model• Products Sales • Photos; Posters; Boutiques; CD&DVD; Magazines; Tickets• Commission Fee • View Number • Participant Number
    64. 64. Financial Analysis Cost Table
    65. 65. Financial Analysis Income Estimation
    66. 66. Financial Analysis Balance Sheet
    67. 67. Analysis
    68. 68. SWOT%Analysis%• Alargenumberofstarsin • Timelimitedandcapacity thelimitedarea limited• CelebriCeshappenevery • Noworkingexperience Cmeandeveryplace • Shorthistorywillleadtothe• LocaConBasedService lackofreputaCon• ProvideaninnovaCve informaCondelivery Strength Weakness Threat Opportunity• Celebrityhashisorherown • Smartmobileismoreand websitebuiltbyfuns morepopular• ExisCngwebsiteswithsimilar • Over85%consumersuse funcCon InternetinHongKong • Kaixinhk.com • Star_Starphoto(Sina Weibo)
    69. 69. SWOT%Analysis%
    70. 70. SWOT%Analysis%
    71. 71. SWOT%Analysis%
    72. 72. SWOT%Analysis%
    73. 73. Design
    74. 74. System Architecture
    75. 75. User Behavior Description
    76. 76. Class & Data Design
    77. 77. Class & Data Design
    78. 78. Class & Data Design
    79. 79. Client Design
    80. 80. Client Design
    81. 81. Client Design
    82. 82. Client Design
    83. 83. Client Design
    84. 84. Third Party Components
    85. 85. Third Party Components Drupal 7 CMS, REST Service Server
    86. 86. Third Party Components Drupal 7 CMS, REST Service Server Google Maps LBS Services
    87. 87. Third Party Components Drupal 7 CMS, REST Service Server Google Maps LBS Services Tapku iOS Library, Utilities.
    88. 88. Development &Implementation
    89. 89. • In-house or outsourcing• The detail plan• Risk management• System evaluation• Test plan and cases
    90. 90. In-house or outsourcing• Buying an off-the shelf software package • Not suitable • have already defined all the project functionalities and design the project architecture• Outsource the system or Develop it in- house• We chose in-house • good in-house IT capabilities ; capital expenditures will be very low ; the ownership will also be ourselves
    91. 91. Management Structure
    92. 92. Development Approach Rapid&Applica*on&Development Phased&Development&Approach• rapid and good for a small team• emphasizes quick creation of a limited- capability version of the system• We can focus more on the core requirements!
    93. 93. Development Plan1. Mind Storm Stage:2 weeks2. Analytical and Technical Learning Stage (Including Market and Technology Research):4 weeks3. Technical Preparation Stage:3 weeksSubmit the preliminary report on Week 9 Semester B 2011/20124. System Specification Design Stage:6 weeksSubmit the intermediate report I on Week 1 Summer Term5. System Implementation Stage:4 weeks6. System Testing Stage:2 weeks7. System Finalizing Stage:2 weeksSubmit the Final report
    94. 94. Gantt chart
    95. 95. Risk Analysis
    96. 96. Evaluation Method• Internal evaluation • Objective • Services Requirement • System Architecture• User Acceptance Test • base on the test plan to make sure all the existing functions are working well• Survey for Potential Users • feedback from different users to improve the functionality of our app in the next version
    97. 97. Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.•  User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.•  4"main"test"cases:•  Map(Service((•  Online(Shop(Service(•  Search(Service((•  Personal(Service(•  Passed"almost"all"the"test"excepted:"•  Display(hot(items(•  Pay(for(the(products(•  Display(purchase(history(
    98. 98. Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.•  User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.•  4"main"test"cases:•  Map(Service((•  Online(Shop(Service(•  Search(Service((•  Personal(Service(•  Passed"almost"all"the"test"excepted:"•  Display(hot(items(•  Pay(for(the(products(•  Display(purchase(history(
    99. 99. Test Plan and Cases•  3"kinds"of"test:"•  Modules(test*(to(test(whether(all(the(services’(modules(work(well•  Integra8on(test*(to(test(if(the(opera8ng(processes(work(well.•  User(acceptance(test*(to(test(if(the(services(sa8sfy(users’(expecta8on.•  4"main"test"cases:•  Map(Service((•  Online(Shop(Service(•  Search(Service((•  Personal(Service(•  Passed"almost"all"the"test"excepted:"•  Display(hot(items(•  Pay(for(the(products(•  Display(purchase(history(
    100. 100. Demo
    101. 101. Demo
    102. 102. Thanks! By ECStar CAI Lei JIN Wei WANG Yingying ZHANG Kang ZHANG Yiting
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