20 Tips
for Powerful Story-Driven
Branding & Communications
@NazarethCollege
@zehno
#cnola
#cs20tips
Wednesday, February 2...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Liz Zapata...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Karen Buck...
Wednesday, February 23, 2011
What this is all about:
Content Strategy
Wednesday, February 23, 2011
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take h...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take h...
What is your story?
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know y...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know y...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know y...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know y...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid ...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid ...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know w...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know w...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define ...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define ...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define ...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define ...
Know your existing
story
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find o...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find o...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Ident...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Ident...
Wednesday, February 23, 2011
Building what you
need:
Cultivating stories
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Creat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Creat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be op...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be op...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photo...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photo...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photo...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photo...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image...
Do something
with all this work
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conqu...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conqu...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conqu...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use c...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Creat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Creat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curat...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get f...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get f...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get f...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get f...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get f...
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Bonus Tip:...
Keep asking questions
http://slidesha.re/hPUjgM
white papers, resources & enewsletter:
www.zehno.com
twitter.com/zehno
fac...
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20 Tips for Powerful Story-Driven Branding & Communications

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20 Tips for Powerful Story-Driven Branding & Communications

  1. 1. 20 Tips for Powerful Story-Driven Branding & Communications @NazarethCollege @zehno #cnola #cs20tips Wednesday, February 23, 2011
  2. 2. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Liz Zapata Wednesday, February 23, 2011
  3. 3. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Karen BuckLiz Zapata Wednesday, February 23, 2011
  4. 4. Wednesday, February 23, 2011
  5. 5. What this is all about: Content Strategy Wednesday, February 23, 2011
  6. 6. Wednesday, February 23, 2011
  7. 7. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  8. 8. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  9. 9. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  10. 10. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  11. 11. What is your story? Wednesday, February 23, 2011
  12. 12. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  13. 13. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  14. 14. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  15. 15. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  16. 16. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  17. 17. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  18. 18. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  19. 19. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  20. 20. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  21. 21. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  22. 22. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  23. 23. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. We take that as a compliment. Not That: Our clients value the decades of experience Zehno’s team has. Wednesday, February 23, 2011
  24. 24. Know your existing story Wednesday, February 23, 2011
  25. 25. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit Wednesday, February 23, 2011
  26. 26. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php Wednesday, February 23, 2011
  27. 27. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  28. 28. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  29. 29. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality Wednesday, February 23, 2011
  30. 30. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality {Wednesday, February 23, 2011
  31. 31. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  32. 32. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  33. 33. Wednesday, February 23, 2011
  34. 34. Building what you need: Cultivating stories Wednesday, February 23, 2011
  35. 35. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  36. 36. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  37. 37. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  38. 38. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  39. 39. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  40. 40. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  41. 41. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  42. 42. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  43. 43. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  44. 44. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  45. 45. Do something with all this work Wednesday, February 23, 2011
  46. 46. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  47. 47. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  48. 48. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  49. 49. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Wednesday, February 23, 2011
  50. 50. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Page table example from Content Strategy for the Web Wednesday, February 23, 2011
  51. 51. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  52. 52. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  53. 53. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  54. 54. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  55. 55. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  56. 56. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ Wednesday, February 23, 2011
  57. 57. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  58. 58. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  59. 59. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  60. 60. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Bonus Tip: Your work is never done! Wednesday, February 23, 2011
  61. 61. Keep asking questions http://slidesha.re/hPUjgM white papers, resources & enewsletter: www.zehno.com twitter.com/zehno facebook.com/zehnocrossmedia Wednesday, February 23, 2011
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