Extracts from a workshop at GOVIS 2007 (www.govis.org.nz) This one-day intensive workshop taught attendees how to incorporate user goals and agency needs into the web design process. Workshop presenters: Zef Fugaz, Bob Medcalf, Elyssa Timmer Feedback from the workshop attendees: http://www.zefamedia.com/usability/feedback-from-power-to-the-people/

1. GOVIS 2007 - INNOVATION IN ICT TO THE

5. Why do personas?

8. Personas in the UCD Process User Research & Task Analysis Information Architecture & Interaction Design Prototyping Usability Testing Visual Design Build Test ANALYSIS DESIGN IMPLEMENTATION CONCEPTUAL MODEL

9. The ‘POV Persona’ who they are what they do contextual needs site features usage environ-ment attributes & general needs

11. POV Personas in 4 Stages Explore (Who Are Your Users?) Research People Model Your Persona(s) Utilise Your Persona(s) 1 2 3 4

12. STEP 1: Explore

15. Personas

17. A persona set

20. STEP 2: Research

21. Meet your users - observe

22. Meet your users – talk!

24. STEP 3: Model Persona(s)

25. Personas

26. Mapping user behaviour Uses Occasionally Uses Frequently

29. Real Example

30. Personas

32. A persona set

35. STEP 4: Utilise Your Persona(s)!

37. POV personas

38. POV Personas - Task Analysis Use persona POV to model flowcharts showing complex scenarios. E.g. website registration Flow charts can be used to identify core screens for prototype development. Task flows can be used as a collaborative tool to clarify requirements and refine the designs.

39. Task Analysis

40. POV Personas – Task Accomplishment (POV Usability Review)

41. POV Personas – Task Accomplishment (POV Usability Review)

42. POV Personas – Information Architecture

43. POV Personas – Tagging Metadata Element Element Definition Possible Attributes (Default is underlined ) Topic The topic of the content of the resource or keywords related to the resource that might be used by customers when performing a search (e.g. alternative spellings, acronyms). Examples: Administration, Communication, Government, Law, Money, People, Projects, Property, Publications, Research, Risk & Insurance, Safety, Security, Technology, Travel, Other Note: No default – user must make a selection. Transport Mode Identifies the transport type associated with the resource Air, Land, Sea, Rail, Multimodal, All Origin Resources can be identified by the government department concerned Ministry of Transport , Transit New Zealand, Land Transport New Zealand, Maritime Safety Authority, Civil Aviation Authority, Aviation Security Service of New Zealand, New Zealand Police, Ministers Offices, Transport Accident Investigation Commission, Ontrack, Other Govt, Non-Government Ministerial Portfolio Resources can be identified by a ministerial department Minister of Transport , Associate Minister of Transport, Minister for Transport Safety, Other

44. Question| What is this? iPod MP3 Music Shuffle Portable Device Digital Player

45. Question | What is this? Radio Funky Retro Appliance Transistor

46. Question | What is this? Agreement Tenancy Form Document

47. How BIG is your persona? several hours about a week several weeks Interview 5 users Basic personas Brainstorm with user/usage experts Interview 20+ users Advanced personas

53. What’s a Conceptual Model ?

54. What’s a Conceptual Model ?

55. What’s a Conceptual Model ?

56. What’s a Conceptual Model ?

57. Conceptual Models in the UCD Process User Research & Task Analysis Information Architecture & Interaction Design Prototyping Usability Testing Visual Design Build Test ANALYSIS DESIGN IMPLEMENTATION CONCEPTUAL MODEL

58. Conceptual Model | Uber Chart

59. Conceptual Model | Uber Chart

60. Conceptual Model | Mystery Client Size matches for Charlotte Sizes for the family 6 monthly reminders

61. Conceptual Model | Biz

62. Conceptual Model | Biz Scenario Doug has been an independent plumber and gasfitter for the past year following on from his apprenticeship. He’s managed to finally gain enough regular contacts to think about getting a firmer understanding of developing better business principles. Doug wants to hire a part time employee. He visits biz get information on the steps required to employ someone.

63. Conceptual Model | Biz

64. Conceptual Model | Biz

65. Conceptual Model | Biz

66. Conceptual Model | Biz

67. Wireframes| Walk the landscape

68. Paper Prototypes| Imagine...

69. Decorating| Play with the test pots...

70. Conceptual Model | Visual Design

71. Conceptual Model | Visual Design

72. Colours

73. Conceptual Model | Visual Design

74. Imagery

78. Overview CARS Image taken from Formway’s Life Brochure

80. User Centred Design Process User Research & Task Analysis Information Architecture & Interaction Design Prototyping Usability Testing Visual Design Build Test ANALYSIS DESIGN IMPLEMENTATION CONCEPTUAL MODEL

82. Cost Benefits of Early Testing

84. HEURISTIC REVIEW EXPERT REVIEW AD-HOC TEST Types of Usability Test an hour several days a week several weeks OBSERVATIONAL USER TEST

85. Ad-hoc review

86. Ad-hoc review

87. Activity - Expert Review

88. Expert Review

89. Heuristic Evaluation

90. HIGH FIDELITY Observe 20 users over several rounds. Deliver in-depth report detailing findings, quick fixes and long term solutions. LOW FIDIELITY Observe 5 users. One round of testing. Deliver a short report of recommendations. AD-HOC Grab somebody who has little knowledge of your project Observational User Testing An hour Several days Several weeks

91. Observational User Testing Overview Plan Identify Participants Prepare Observe Report PRE-TEST TEST POST-TEST Analysis

93. Plan

97. Identify

98. Identify

104. Analysis

105. Report

106. Report

107. Report

108. Report

110. [email_address] [email_address] [email_address] blog www.zefamedia.co.nz