Conceptual Model CLOTHING RETAILER PRESENTATION 2006

Conceptual

Model

Experience Design

Experience Design

Experience Design It’s about... Branding Your product range The experience Many websites do this. But... You need all this.

It’s about...

Branding

Your product range

The experience

Experience Design What makes CLOTHING RETAILER a good experience?

What makes CLOTHING RETAILER a good experience?

Experience Design In-store Experience Store layout Product placement Signage Location Service (shopping assistant) Branding Transactions – Cash/Card/Cheque THE PRODUCT Online Experience Navigation Dynamic content Labelling/metadata Website accessibility FAQ, Contact Us, Tips Visual design Online form – Credit Card ???

In-store Experience

Store layout

Product placement

Signage

Location

Service (shopping assistant)

Branding

Transactions – Cash/Card/Cheque

THE PRODUCT

Experience Design “ touch” [photo] [photo] In-store Experience Online Experience

“ touch”

Experience Design “ quality” [photo] [photo] In-store Experience Online Experience

“ quality”

Experience Design “ materials” [photo] In-store Experience Online Experience Upper: Leather About Lining: Textile About

“ materials”

Experience Design “ sizing” [photo] [photo] In-store Experience Online Experience

“ sizing”

Experience Design “ care” [photo] In-store Experience Online Experience

“ care”

Ideas

Ideas

Idea | Smart Size Size matches for Charlotte Sizes for the family 6 monthly reminders

Size matches for Charlotte

Sizes for the family

6 monthly reminders

Idea | Cross-selling Collections/outfits. This goes with that... Buy this get this free. Add to wishlist. People who bought this also bought…

Collections/outfits.

This goes with that...

Buy this get this free.

Add to wishlist.

People who bought this also bought…

Idea | Checklists New baby. Practical for school. School ball. Party. Summertime.

New baby.

Practical for school.

School ball.

Party.

Summertime.

Idea | Regions Worldwide By region By country

Worldwide

By region

By country

Idea | Community Your friends and family recommend this... Add to bulk-buy with a friend or family... Email this to a friend. Baby-shower register.

Your friends and family recommend this...

Add to bulk-buy with a friend or family...

Email this to a friend.

Baby-shower register.

Idea | Kids Zone Design your own... How are clothes made? History of clothing. Learn to sew. Work at CLOTHING RETAILER for a week! Logo

Design your own...

How are clothes made?

History of clothing.

Learn to sew.

Work at CLOTHING RETAILER for a week!