Building High Performance Personas

Slide 1: HIGH PERFORMANCE PERSONAS

Slide 2: what’s a persona?

Slide 4: THE PROJECT

Slide 5: ?

Slide 6: www.ukuleleworld2.com

Slide 7: FIELD RESEARCH

Slide 8: observation

Slide 11: social networks

Slide 12: flickr noizyboy

Slide 13: flickr leevin3

Slide 14: self-image

Slide 15: flickr t-dot-s-dot

Slide 16: flickr Renee May

Slide 17: tofhuhut

Slide 18: usage environment

Slide 19: flickr Joe Shlabotnik

Slide 20: flickr Crocidillicus

Slide 21: intensity of use

Slide 22: flickr lay-c dot com

Slide 23: flickr Sr. Mike

Slide 24: motivations

Slide 25: flickr Gabu-chan

Slide 26: flickr Gabu-chan

Slide 27: flickr Mr Jaded

Slide 28: roadblocks

Slide 29: flickr Whatknot

Slide 30: flickr jima

Slide 31: error tolerance

Slide 32: flickr jugbo

Slide 33: flickr scottfidd

Slide 34: nocturnal inquiry

Slide 35: flickr K'vitsh

Slide 36: palmistry

Slide 37: flickr justinrebrown

Slide 38: LAB RESEARCH

Slide 39: flickr Whipper snapper

Slide 40: flickr scottfidd

Slide 41: flickr neuro_rob

Slide 42: flickr 1yen

Slide 43: flickr smiling_da_vinci

Slide 44: flickr benhulley

Slide 45: perceived experience

Slide 46: flickr basurablancaphoto

Slide 47: flickr flutecake

Slide 48: QUALANTITATIVE LAB RESEARCH ANALYSIS

Slide 49: egotist Ni ge l -M us o Cl iv e -G ro up ie M ar y- St ud Da e nt ve -T ea c he r Su sa n -M um eggs on toast

Slide 50: Muso Mum

Slide 51: RESULTATIVE LAB RESEARCH PERSONA

Slide 54: To see what happened next visit… http://www.youtube.com/v/NGDLn_DPWLw&rel=1

Slide 55: PROVOKE EXPERIENCE LAB RESEARCH www.provoke.co.nz