Building High Performance Personas

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- HIGH
- PERFORMANCE
- PERSONAS
- what’s a persona?
- THE PROJECT
- ?
www.ukuleleworld2.com
- FIELD RESEARCH
- observation
- social networks
flick r noizyboy
flick r leevin3
- self-image
flick r t-dot-s-dot
flick r Renee May
tofhuhut
- usage environment
flick r Joe Shlabotnik
flick r Crocidillicus
- intensity of use
flick r lay-c dot com
flick r Sr. Mike
- motivations
flick r Gabu-chan
flick r Gabu-chan
flick r Mr Jaded
- roadblocks
flick r Whatknot
flick r jima
- error tolerance
flick r jugbo
flick r scottfidd
- nocturnal inquiry
flick r K'vitsh
- palmistry
flick r justinrebrown
- LAB RESEARCH
flick r Whipper snapper
flick r scottfidd
flick r neuro_rob
flick r 1yen
flick r smiling_da_vinci
flick r benhulley
- perceived experience
flick r basurablancaphoto
flick r flutecake
- LAB RESEARCH
QUALANTITATIVE ANALYSIS
egotist eggs on toast Mary - Student Dave - Teacher Susan - Mum Nigel - Muso Clive - Groupie
Muso Mum
- LAB RESEARCH
RESULTATIVE PERSONA
- To see what happened next visit…
- http://www.youtube.com/v/NGDLn_DPWLw&rel=1
- LAB RESEARCH
PROVOKE EXPERIENCE www.provoke.co.nz