Business Communication Workshop Final Project
The Institute of Management Sciences
2
The Institute of Management Sciences
...
Business Communication Workshop Final Project
The Institute of Management Sciences
3
Preface
Alhamdulillah with the grace ...
Business Communication Workshop Final Project
The Institute of Management Sciences
4
Topic:
Resume Building &
Personal Bra...
Business Communication Workshop Final Project
The Institute of Management Sciences
5
 What is a Resume
 Importance of a ...
Business Communication Workshop Final Project
The Institute of Management Sciences
6
o What is a Resume?
Have you ever see...
Business Communication Workshop Final Project
The Institute of Management Sciences
7
 Inventory Resumes:
You have open op...
Business Communication Workshop Final Project
The Institute of Management Sciences
8
 The Header:
The header portion of t...
Business Communication Workshop Final Project
The Institute of Management Sciences
9
 Employment and Volunteering experie...
Business Communication Workshop Final Project
The Institute of Management Sciences
10
 The DON'T's
1) Bullets per section...
Business Communication Workshop Final Project
The Institute of Management Sciences
11
 Functional Resume:
In this type of...
Business Communication Workshop Final Project
The Institute of Management Sciences
12
Business Communication Workshop Final Project
The Institute of Management Sciences
13
 Some good resume styles:
Business Communication Workshop Final Project
The Institute of Management Sciences
14
Business Communication Workshop Final Project
The Institute of Management Sciences
15
Personal Branding:
Your Personal Bra...
Business Communication Workshop Final Project
The Institute of Management Sciences
16
field is critical to gaining the con...
Business Communication Workshop Final Project
The Institute of Management Sciences
17
 References:
 7 minutes resumes by...
Resume Building
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Transcript of "Resume Building"

  1. 1. Business Communication Workshop Final Project The Institute of Management Sciences 2 The Institute of Management Sciences Final Project Submitted to : Mam Gull Zareen Khan Submitted by Hassan Shafiq . Zeeshan Azam Usman Naeem Ali Hassan
  2. 2. Business Communication Workshop Final Project The Institute of Management Sciences 3 Preface Alhamdulillah with the grace of Almighty Allah we have completed this project in due time. We not only completed this project but put up a competitive project which our course mates cannot match. We have gone through all thick and thin in completing this project. First of all we will thank Allah for providing us includes Hassan Shafiq, Zeeshan Azam , Usman Naeem , Ali Hassan the strength to complete this project and helping us in achieving it. This project was assigned us by Mam Gull Zareen Khan who is taking the course of Business Communication Workshop. At one time we did not have the courage or confidence in completing this project; neither Mam Gull Zareen Khan had confidence in us. Concluding our report. The institution has given us a feeling of home and authority. Thanks to Mam Gull Zareen Khan for assigning us the project and believing in us that we are capable in doing this project. Thank you once again.
  3. 3. Business Communication Workshop Final Project The Institute of Management Sciences 4 Topic: Resume Building & Personal Branding
  4. 4. Business Communication Workshop Final Project The Institute of Management Sciences 5  What is a Resume  Importance of a resume  Types of Resumes  Before starting writing  Components of a resume  Skills and attributes  Dos and Don’ts of resume  Resume styles  Samples of resume  Personal Branding  What a personal brand does  References Table of contents:
  5. 5. Business Communication Workshop Final Project The Institute of Management Sciences 6 o What is a Resume? Have you ever seen a job that looked interesting but you have not applied for it because it asked you to send your resume and you did not have prepared one? A resume is said to be a persuasive advertisement to sell the product to the targeted consumer. In this definition, the product is you (applier) and the consumer is hiring managers and human resources coordinators who have to fill up the job vacancies. This document includes your information which you will have to present for applying jobs. Resume usually includes your personal details, education, employment, other skills, interests, additional information and references. o Importance of a resume: Feeling that you are supposed to be in wrong destination or you cannot have job of your choice are depressing situations. Even the most successful careerist can be anxious when he has to apply for the job. In these situations you need to build up a good resume that will give you an advantage to overcome the hurdle. Resumes are used when: You are looking for a job You are trying to change your current job You are planning to change your future career To attract the outstanding opportunities, it is suggested to present yourself in an outstanding candidate and you must stand out on your resume. o Types of Resumes: There are two main types of resumes which are designed according to the capabilities of the applier. The applier may or may not have definite goals, achievements or options to apply for. The two types of resumes are:  Targeted Resumes: You know the position and industry in which you want work. You can identify a job title, industry, or both. All the information included is targeted towards your specific goals.
  6. 6. Business Communication Workshop Final Project The Institute of Management Sciences 7  Inventory Resumes: You have open options to apply. You cannot clearly identify what you want to do. You can identify your marketable skills, qualifications and intangible assets. Before starting writing: Before writing a resume, make sure that you have known yourself and you believe that you have done something that you are ready to mention it on the resume. A good education, a good employment, a good summary of your career will be helpful for your chances to being hired at any good organization. Some questions should be cleared before writing a resume. Those questions include: How long should a resume be? What to mention first at the resume header? What to mention in the whole resume? Who will get through a resume? To whom I want to appeal to? What sort of details should a resume have? How to conclude a resume? A manager (recruiter) sees the resume not more than 20 seconds. He just see the important details which are important for him for his recruitment. Other thing that the recruiter has to review many resumes at a time. The whole resume should represent the complete information, but not extra information. Components of a resume: A resume has seven basic components. Those are: The Header Objective/Summary Education Skills and Attributes Employment and Volunteering experience Certification References
  7. 7. Business Communication Workshop Final Project The Institute of Management Sciences 8  The Header: The header portion of the resume contains your connecting information which includes: your name, Address, Telephone number, Cell phone/ Voice mail number, Fax number and your e- mail address.  Summary: The personal profile includes your quick background of your skills and your objectives. From this section, the recruiter comes to know the reason for applying into his organization. It contains your skills and your career goals.  Education: Education includes your degrees and the institutes which you attended to earn the degrees. This part of the resume includes your qualifications which includes your degree name, institute’s name, year of accomplishment, awards and your Grade points which you have achieved. o Skills and attributes: Skills are of two types which are normally mentioned at this point:  Learned skills/ Hard Skills: These skills are taught from one person to another. These skills may relate your job positions. Examples are: driving, running a computer program, sewing a dress, managing product line, handling cash etc.  Intuitive Skills/ Soft skills: These skills are a part of your personality. Intuitive skills are generally possessed by you innately. You use these skills according to different situations. Examples: efficiency, creativity, honesty, adaptability, punctuality, persistence etc.
  8. 8. Business Communication Workshop Final Project The Institute of Management Sciences 9  Employment and Volunteering experience: This section includes your past experience with your work life and your volunteering experiences. You need to mention your experience time and your training programs which you have attended outside your schooling. It includes: Company’s name, years of employment, location of the employment (city) and also your designation if required.  Certification: The certificates which are earned in any course or activity which is beneficial for your job description is to be mentioned here. Those certificates should be valid and not fake.  References : The references of your well known officers, lecturers, helping people and/or your supervisors which helped you out should be mentioned here. This portion should be filled if a good reference is available. o Dos and Don’ts of resume: There are not any hard and fast rules to write value-based resumes except that that the resume must effectively communicate value.  The DO's 1) Do customize your resume for your industry, career stage, and personal brand 2) Do make the first page worthy of standing on its own 3) Do make your first section a quick summary of who you are 4) Do use bullets instead of paragraphs 5) Show your resume to different people to have opinions about your resume. 6) Do ensure your resume is machine-readable (spelling, grammar check) 7) Do understand and leverage your digital footprint(e.g., LinkedIn, Twitter etc.). 8) CAPITAL words and excess use of punctuation marks should be avoided
  9. 9. Business Communication Workshop Final Project The Institute of Management Sciences 10  The DON'T's 1) Bullets per section do not exceed three to five points. 2) Do not commit single typo or grammatical mistake 3) Do not photocopy your resume each time of applying 4) Do not mention funny yet controversial email address 5) Not totrouble with an Objectives section 6) Not to use proprietary acronyms or jargon 7) You must not have multiple personalities 8) Do not let the reference space empty if you have a valid reference available. o Resume styles: There are three basic styles of resume which are used by the applicants according to the situations.  Chronological Resume  Functional Resume  Combo/ Hybrid Resume  Chronological Resume: This type of resume includes the list of your historical vision of your jobs which you have done. The most recent job will be mentioned at first. Employers many times prefer this type of resume because in this style, it becomes easy to understand the employment of the applicants. Chronological resumes can be used: When you have spent three or more successful years and have not changed the previous jobs frequently. When you have stable career background and you want to have same job position in the same or related field. The companies for which you have worked have positive image.
  10. 10. Business Communication Workshop Final Project The Institute of Management Sciences 11  Functional Resume: In this type of resume, your skills and your personal experiences are to be mentioned rather than your historical job description in any firm. It does not include your past time which you spend in any other organizations. It is mostly used by those who have to change their careers frequently. Functional resumes can be used: When your career track is not linear and you do not have upward growth of your career. The job you are searching for radically different career. When you want to enter the job market after a long time break. If you have limited job experience.  Combo/ Hybrid Resume: It is basically the combination of the two above mentioned styles (chronological and Functional). In this style of resumes the applicant fills his past experiences and also he fills up the skills which are required by the firm and which he possessed. This style is most commonly used by the applicants and is much acceptable by the recruiters now a days. The Innovation in the Resume Styles The new style has been introduced by Ali Zahid, this style has been named as Resume 5.0. In this style, he has used graphical representations to show his skills and his experiences.
  11. 11. Business Communication Workshop Final Project The Institute of Management Sciences 12
  12. 12. Business Communication Workshop Final Project The Institute of Management Sciences 13  Some good resume styles:
  13. 13. Business Communication Workshop Final Project The Institute of Management Sciences 14
  14. 14. Business Communication Workshop Final Project The Institute of Management Sciences 15 Personal Branding: Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for the values, abilities and actions that others associate with you. It’s a professional alter The Brand Called You ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity. It does this by telling your audience three things:  Who you are  What you do  What makes you different, or how you create value for  your target market What a Personal Brand Does A Personal Brand is all about influence. It influences how the people in your target market perceive you. If you’ve done your homework and know the characteristics that those people find valuable, you’ll create perceptions that in turn create a sense of comfort and confidence in talking to you about doing business. To be effective, your Personal Brand must evoke three basic perceptions in the minds of your target market: 1. You are different. Differentiation the ability to be seen as new and original is the most important aspect of Personal Branding. If you can’t be seen as different, you’ll be seen as a follower; that makes capturing “market share much more difficult. 2. You are superior. Your brand must encourage the belief that you are among the best at what you do in some way—faster, providing better service, having the latest technology, and so on. Being seen as a leader in your
  15. 15. Business Communication Workshop Final Project The Institute of Management Sciences 16 field is critical to gaining the confidence of people who don’t know you personally. 3. You are authentic. Great Personal Brands are spin-free zones. Your brand must be built on the truth of who you are, what your strength is, and what you love about your work and it must communicate this to your market. Today’s savvy consumer can smell shallow hype like a hound smells a fox.  A Personal Brand Is a Promise Your Personal Brand tells prospects what they can expect when they deal with you, which is why it’s so powerful. It’s an implied covenant between a service provider and a client; it’s a promise that makes the client believe, “When I buy this, I will be getting that.” You see it all the time in consumer products from cars to computers. People buy because a brand makes them feel a certain way; their choices are rarely rational. But the brands create expectations, and if those expectations are met, people buy again. That’s “brand loyalty If the brand doesn’t live up to expectations, buyers go somewhere else. A Personal Brand works the same way. Every minute of every day, it broadcasts information about your character, abilities and performance. It creates expectations in the minds of others of what they’ll get when they work with you. If your brand is sending out the right message, telling prospects they will absolutely get what they’re looking for when they work with you, they’ll beat down your door and burn up your phone lines.
  16. 16. Business Communication Workshop Final Project The Institute of Management Sciences 17  References:  7 minutes resumes by Dana Morgan (edition 4)  Preparing the perfect CV by Rebecca Corfield  http://content.monsterindia.com/ic1.html?acid=413  101 Best Resumes to Sell Yourself by Jay A. Block, IJCTC, CPRW (McGraw-Hill)  http://insights.wired.com/profiles/blogs/the-seven-dos- do-nots-of-writing-a-great-resume#axzz33Cbuwjh4

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