Project of management

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Project of management

  1. 1. PROJECT REPORT PROJECT REPORT SUBMITTED TO: SIR.NAIMAT ULLAH SUBMITTED BY: BS-IT(3rd SEMESTER) ZEESHAN AHMED 11051556-003 RASHID NAWAZ 11051556-004 M.AYYAZ MEER 11051556-005 JAHANZEB ANJUM 11051556-006 KASHIF AL I11051556-007 M.ARSALAN RABANI 11051556-043 ORGANIZATION: PAKISTAN TELECOMMUNICATIONLIMITED (PTCL)
  2. 2. PROJECT REPORT ACKNOWLEDGEMENT “To Him belongs the dimension of the Heavens and the earth, it is He who gives Life And death and He has power over all things.” (Al-Quran) First of all we would like to thank ALLAH Almighty for giving us the power, energy and guidance to do this research study. We also want to show our gratitude to our loving parents and humble teachers who make us able to be at this position. We also thankful to all those person who help us in completion of this project and give us useful information. Bundle of thanks to our honorable teacher Mr. Naimat Ullah who give us a chance to enhance our abilities and skills.
  3. 3. PROJECT REPORT TABLE OF CONTENT  COMPANY PROFILE (Rashid Nawaz)  CORE BUSINESS (Zeeshan ahmed)  VISION(Zeeshan ahmed)  MISSION(Ayyaz Meer)  OBJECTIVES(Ayyaz Meer)  CORE VALUES(Ayyaz Meer)  MANAGEMENT FUNCTION (Jahanzeb Anjum)  PLANING ( Jahanzeb Anjum)  PERFORMANCE (Kashif ali)  FUTURE PLANS (Kashif ali)  PIPELINE PROJECTS (M Arsalan Rabaani)  NET WORTH (M Arsalan Rabaani)
  4. 4. PROJECT REPORT Company Profile: Introduction: PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-fone customers. The company maintains a leading position in Pakistan as an infrastructure provider to other telecom operators and corporate customers of the country. It has the potential to be an instrumental agent in Pakistan’s economic growth. PTCL has laid an Optical Fiber Access Network in the major metropolitan centre of Pakistan and local loop services have started to be modernized and upgraded from copper to an optical network. On the Long Distance and International infrastructure side, the capacity of two SEA-ME-WE submarine cables is being expanded to meet the increasing demand of International traffic. Pakistan Telecommunication Company Limited (PTCL) is proud to be Pakistan’s most reliable and largest converged services carrier providing all telecommunications services from basic voice telephony to data, internet, video-conferencing and carrier services to consumers and businesses all over the country. Whether it is an office in the largest city of Pakistan or a home in a small village, we are present in every corner of Pakistan to serve our customers. History:  1947 Posts & Telegraph Dept. established  1961 Pakistan Telegraph & Telephone Dep’t.  1990-91 Pakistan Telecom Corporation.  1995 about 5% of PTC assets transferred to PTA, FAB & NTC.  1996 PTCL Formed listed on all Stock Exchanges of Pakistan.  1998 Mobile (Ufone) &Internet (PakNet) subsidiaries established.  2000 Telecom Policy Finalized.  2003 Telecom Deregulation Policy Announced.  2006 Etisalat Takes Over PTCL's management Privatization of PTCL: Pakistan Telecommunication Corporation Limited, a governmental entity is a high earning organization in the country. The Privatization Commission, Government of Pakistan had planned to privatize 51 % shares of entity through bidding. In response, the government faced stirred opposition from the employees of PTCL lead of employee’s parties and strike of about 20 days lead the knees of government down, which re-scheduled the mechanism and presented plan of privatizing 26 % of shares along with the managerial powers.
  5. 5. PROJECT REPORT The Government of Pakistan sold 26% shares and control of the company to Etisalat in 2006. The Government of Pakistan retained 62% of the shares while the remaining 12% shares are held by the general public. Core Business: The Company provides telecommunication services in Pakistan. It owns and operates telecommunication facilities and provides domestic and international telephone services and other communication facilities (DSL broadband, digital television, and IP telephony services) throughout Pakistan. The Company has also been licensed to provide such services in territories of Azad Jammu and Kashmir and Gilgit-Baltistan. The company also provides wholesale services such as network traffic routing, interconnection, and call termination to other carriers. Vision: To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future that offers telecom services that bring us closer. Mission: To achieve our vision by having: An organizational environment that fosters professionalism, motivation and quality An environment that is cost effective and quality conscious Services that are based on the most optimum technology "Quality" and "Time" conscious customer service Sustained growth in earnings and profitability Objectives: The primary objectives of Pakistan Telecommunication Company limited are:  To provide telecommunication services to the people in the country or in short to satisfy the telecommunication needs of its customers.  Responding to the rapid economic and technological growth, the company is determined to meet the challenge of expanding needs of telephone and data communication such as public data network, integratedservices, and digital network and internet services.  The major focus of attention is to improve and extend the services, minimize the faults and provide communication facilities to rural areas.
  6. 6. PROJECT REPORT  It is also one of the major objectives of management that the company should not improve its performance but also encourage the private sector to enter the tele business.  The company has entered the domain of free market economy, which necessitates the liberal management policies and private sector. The following basic policy steps have been taken to meet the objectives laid in PTCL Act to expand and operate telecommunication services in the country.  The main objective of any company is to earn the profit and minimize expenses by winning goodwill in the market.  The objectives can be divided into two phases: 1. Financial Objectives 2. Marketing Objectives PTCL POSITIONING STATEMENT: “Hello to the Future” “Hello to the Future” is an amalgam of our vision, brand philosophy, brand values and strategy. The essence is “futuristic approach”. The positioning statement “Hello to the Future” is basically comprised of two words “Hello” and “Future” that provides the inward communication through the word “Hello”, i.e. PTCL welcomes its customers and the future. Also it offers the outward communication through the word “Future”by promising customers the futuristic ideas and products. Core Values: Professional Integrity Customer Satisfaction Teamwork Company Loyalty PTCL is all set to redefine the established boundaries of the telecommunication market and is shifting the productivity frontier to new heights. Today, for millions of people, we demand instant access to new products and ideas. More importantly we want them for their better living standards with increased values in this ever-shrinking globe of ours. We are setting free the spirit of innovation. Management Function: Human Resource Department:
  7. 7. PROJECT REPORT The training administration region of PTCL consists of eight constituent formation handed by senior professionals. There is a renowned training academy at Haripur known as Telecom Staff College, located at Lahore, Karachi, Peshawar, Quetta and Islamabad. The training administration region of PTCL supports the vision of PTCL. To retain the PTCL employees, PTCL is launching a comprehensive Key Talent Plan that will offer commercial compensation package to their professionals. PTCL is encouraging performance oriented culture where competent human resources will be incentivized. The performance of HRM department is very effective. Its progress can be evaluated in the light of following achievement.  Head office database system  Regional database system  Payroll system IT Department: PTCL is most dynamic organization using latest technologies. PTCL management is using electronic data processing for decision-making. Few examples are:  Oracle based Accounting system, which is able to detect a wrong entry.  Computerized record of all employees, which help in human resource planning.  Computerized record of traffic relating to local, NWD and International calls help Management in Network Planning, Call Routing and pricing.ERP to redefine new business process in PTCL. ERP is used for the phrase Enterprise Resource Planning. For PTCL ERP means a system that will hold data across the enterprise of PTCL / Paknet / Ufone. All the information would be integrated, making access to the good quality information. Previously the lack of integration between various computer systems has limited the useful information for controlling the business and decision making. PTCL has an online facility and has developed a website. www.ptcl.com.pk Procurement: The Procurement function is driven by the objective of procuring materials and equipment from the best possible sources according to the specifications and requirements. To procure, PTCL asks for Request for Proposals from different vendors. PTCL asks for sealed bids from the vendors and these bids are dropped into the Tender Box. These bidsare should be received within the prescribed dates. Select the company whose final bid offer price is the lowest, or the two companies that have the lowest and second lowest bids. Finally, negotiation meeting with the vendor/vendors. In it further discounts are acquired byPTCL. The company with lower price qualifies. Vendors interested in becoming registered with PTCL must pre-register with the Procurement Department/Vendor relation section. This registration process is mandatory and supersedes all previous registration, such registration is valid for “3“ years, thereafter, it is the vendor’s responsibility to renew their registration in a timely manner at least 3 months ahead of expiry. All new and existing vendors are required to register by completing form and submitting the specific documents along with form Marketing and Sales: TVCs billboards and print media are the main sources for marketing its services. Road shows are arranged in order to increase the market awareness. Promotion through other
  8. 8. PROJECT REPORT activities Services: Being a service provider, PTCL is mainly focusing on the customer services andfacilitation. They are offering different packages and taking different types of initiatives to increase affordability of installation and usage was launched Planning: Financial Performance: During the year under review, Broadband, wireline as well as wireless, remained main contributor of growth for PTCL. With 43% increase in subscriber base of Broadband, corresponding revenues were higher by 58%. Besides, revenues from Corporate Services and International Incoming calls also witnessed increase compared to last year. 1) Profitability: For the year under review, PTCL Group’s profit after tax was Rs. 11.5 billion, 36% higher compared to the profit achieved last year. PTCL’s profit of Rs. 7.2 billion was 3%less than the previous year’s profit resulting in earnings per share (EPS) of Rs. 1.41. Keeping in view the imminent funds requirements to meet on-going VSS (Voluntary Separation Scheme) obligations as well as those on account of expansion and diversification in PTCL’s network to keep abreast of post 3G scenario, the Board of Directors decided not to recommend dividend for the year under review. 2) Revenues: PTCL Group revenue at Rs. 110.8 billion for the year 2011-12 was 8% higher as compared to the previous year. PTCL’s revenue for the year was Rs. 60 billion showing an increase of 9% compared to last year revenue. Of this, revenue from Broadband segment showed a noteworthy growth of 58%. Revenue from Corporate Services and International Incoming calls also registered 12% and 8% increase respectively compared to previous year. Competition from cellular operators, however, kept thevoice revenues slightly lower than last year. 3) Operating Costs: Inflation, devaluation of Pakistani currency, increased prices of fuel and power, and salary increments were main factors to increase the overall operating expenses by 7% compared to last year. The cost of services at Rs. 44.9 billion increased by 7%. The administrative and general expenses grew by 5% to Rs. 7.8 billion during the year under review. The selling and
  9. 9. PROJECT REPORT marketing expenses at Rs. 2.5 billion for the year under review increased by 9% on account of diversification in sales and distribution channels. Future Plans: Capitalize the data need of country through facilitating the corporate sector speed requirement (up to 50 Mbps), penetration into masses by introducing 256 Kbps DSL broadband to serve semi urban and rural areas by offering affordable yet faster alternative to dial-up service, offering high-speed wireless broadband with Internet speed up to 9.3 Mbps to capture on move data need, expansion of DSL footprint across Pakistan & EVO over 1000 sites. Enhanced landline usage through innovation & quality of services with new products and services offering more value to the customers along with tariff optimization, innovative products for business solution e.g. date centers, Global IP Connect, Business in a Box - a small gateway device that provides broadband internet connection sharing, Firewall security, VPN connectivity, IP telephony, IP Camera Surveillance audio/video streaming and wireless LAN connectivity, better quality of services Next Generation Switching Network (NGN) using the MSAGs (Multi Service Access Gateway) is being completed for 1.3 million customers and started the transformation of network to GPON and new international packages, with addition of many global destinations. Expansion of network for wholesale & IP band width, through commissioning of I-ME-WE submarine cable system, which extends from Asia to Europe terminating in France and spanning 14,000kms and additional national backbone network of 1,700 Km of optical fiber cable. Pipeline Projects: Ptcl Videocon: Video Telephony is a service that is designed primarily for Corporate and Residential customers who want to have real-time video conversations with friends, family or business associates. Through the videophone PTCL customers can make or receive video calls from other customers who have video phones and make voice calls to regular customers. The video call made through this service will have better quality video which streams in real-time as compared to other alternatives like internet based video conferencing services. Videophone was launched in June 2011 in Lahore, Karachi and Islamabad. Now this product is ready for country wide launch. Key Features:
  10. 10. PROJECT REPORT  Free Video calls  Always connected and ready for a video conference  PTCL landline offers economical call rates Next generation Switching Network(NGN): Next-generation networks are based on Internet technologies including Internet Protocol (IP) and multiprotocol label switching (MPLS).A next-generation network (NGN) is a packet- based network which can provide services including Telecommunication Services and able to make use of multiple broadband, quality of Service-enabled. NGN invole three main architectural changes  n the core network, NGN implies a consolidation of several (dedicated or overlay) transport networks each historically built for a different service into one core transport network (often based on IP and Ethernet). It implies amongst others the migration of voice from a circuit-switched architecture (PSTN) to VoIP.  In the wired access network, NGN implies the migration from the dual system of legacy voice next to xDSL setup in local exchanges to a converged setup in which the DSLAMs integrate voice ports or VoIP, making it possible to remove the voice switching infrastructure from the exchange  In the cable access network, NGN convergence implies migration of constant bit rate voice to CableLabsPacketCable standards that provide VoIP and SIP services. Both services ride over DOCSIS as the cable data layer standard. 3G Licencing: Fibre link: Modern fiber-optic communication systems generally include an optical transmitter to convert an electrical signal into an optical signal to send into the optical fiber, a cable containing bundles of multiple optical fibers that is routed through underground conduits and buildings, multiple kinds of amplifiers, and an optical receiver to recover the signal as an electrical signal. The information transmitted is typically digital information generated by computers, telephone systems, and cable television companies. Net worth: Total comprehensive income for the year 2012 is RS 7,244,466 and Earnings per share - basic and diluted (Rupees) 1.41 so the net worth of the company was this during the year. The growth was achieved primarily due to a 3.64% increase in other income that is aided by the dividend from ufone.Furthermore the company margin has been decline in the last five year but company hope that it may increase in future.
  11. 11. PROJECT REPORT THE END

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