ZEESHAN AHMED 11051556-003
RASHID NAWAZ 11051556-004
M.AYYAZ MEER 11051556-005
JAHANZEB ANJUM 11051556-006
KASHIF AL I11051556-007
M.ARSALAN RABANI 11051556-043
PAKISTAN TELECOMMUNICATIONLIMITED (PTCL)
“To Him belongs the dimension of the Heavens and the earth, it is He
who gives Life And death and He has power over all things.”
First of all we would like to thank ALLAH Almighty for giving us the power, energy and
guidance to do this research study. We also want to show our gratitude to our loving parents
and humble teachers who make us able to be at this position. We also thankful to all those
person who help us in completion of this project and give us useful information. Bundle of
thanks to our honorable teacher Mr. Naimat Ullah who give us a chance to enhance our
abilities and skills.
PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the
largest CDMA operator in the country with 0.8 million V-fone customers. The company
maintains a leading position in Pakistan as an infrastructure provider to other telecom
operators and corporate customers of the country. It has the potential to be an instrumental
agent in Pakistan’s economic growth. PTCL has laid an Optical Fiber Access Network in the
major metropolitan centre of Pakistan and local loop services have started to be modernized
and upgraded from copper to an optical network. On the Long Distance and International
infrastructure side, the capacity of two SEA-ME-WE submarine cables is being expanded to
meet the increasing demand of International traffic.
Pakistan Telecommunication Company Limited (PTCL) is proud to be Pakistan’s most
reliable and largest converged services carrier providing all telecommunications services
from basic voice telephony to data, internet, video-conferencing and carrier services to
consumers and businesses all over the country.
Whether it is an office in the largest city of Pakistan or a home in a small village, we are
present in every corner of Pakistan to serve our customers.
1947 Posts & Telegraph Dept. established
1961 Pakistan Telegraph & Telephone Dep’t.
1990-91 Pakistan Telecom Corporation.
1995 about 5% of PTC assets transferred to PTA, FAB & NTC.
1996 PTCL Formed listed on all Stock Exchanges of Pakistan.
1998 Mobile (Ufone) &Internet (PakNet) subsidiaries established.
2000 Telecom Policy Finalized.
2003 Telecom Deregulation Policy Announced.
2006 Etisalat Takes Over PTCL's management
Privatization of PTCL:
Pakistan Telecommunication Corporation Limited, a governmental entity is a high earning
organization in the country. The Privatization Commission, Government of Pakistan had
planned to privatize 51 % shares of entity through bidding. In response, the government faced
stirred opposition from the employees of PTCL lead of employee’s parties and strike of about
20 days lead the knees of government down, which re-scheduled the mechanism and
presented plan of privatizing 26 % of shares along with the managerial powers.
The Government of Pakistan sold 26% shares and control of the company to Etisalat in 2006.
The Government of Pakistan retained 62% of the shares while the remaining 12% shares are
held by the general public.
The Company provides telecommunication services in Pakistan. It owns and operates
telecommunication facilities and provides domestic and international telephone services and
other communication facilities (DSL broadband, digital television, and IP telephony services)
throughout Pakistan. The Company has also been licensed to provide such services in
territories of Azad Jammu and Kashmir and Gilgit-Baltistan.
The company also provides wholesale services such as network traffic routing,
interconnection, and call termination to other carriers.
To be the leading Information and Communication Technology Service
Provider in the region by achieving customer satisfaction and maximizing
The future is unfolding around us. In times to come, we will be the link that allows global
communication. We are striving towards mobilizing the world for the future. By becoming
partners in innovation, we are ready to shape a future that offers telecom services that bring
To achieve our vision by having:
An organizational environment that fosters professionalism, motivation and quality
An environment that is cost effective and quality conscious
Services that are based on the most optimum technology
"Quality" and "Time" conscious customer service
Sustained growth in earnings and profitability
The primary objectives of Pakistan Telecommunication Company limited are:
To provide telecommunication services to the people in the country or in short to
satisfy the telecommunication needs of its customers.
Responding to the rapid economic and technological growth, the company is
determined to meet the challenge of expanding needs of telephone and data
communication such as public data network, integratedservices, and digital network
and internet services.
The major focus of attention is to improve and extend the services, minimize the
faults and provide communication facilities to rural areas.
It is also one of the major objectives of management that the company should not
improve its performance but also encourage the private sector to enter the tele
The company has entered the domain of free market economy, which necessitates the
liberal management policies and private sector. The following basic policy steps have
been taken to meet the objectives laid in PTCL Act to expand and operate
telecommunication services in the country.
The main objective of any company is to earn the profit and minimize expenses by
winning goodwill in the market.
The objectives can be divided into two phases:
1. Financial Objectives
2. Marketing Objectives
PTCL POSITIONING STATEMENT:
“Hello to the Future”
“Hello to the Future” is an amalgam of our vision, brand philosophy, brand values and
strategy. The essence is “futuristic approach”.
The positioning statement “Hello to the Future” is basically comprised of two words “Hello”
and “Future” that provides the inward communication through the word “Hello”, i.e. PTCL
welcomes its customers and the future. Also it offers the outward communication through the
word “Future”by promising customers the futuristic ideas and products.
PTCL is all set to redefine the established boundaries of the telecommunication market and is
shifting the productivity frontier to new heights. Today, for millions of people, we demand
instant access to new products and ideas. More importantly we want them for their better
living standards with increased values in this ever-shrinking globe of ours. We are setting
free the spirit of innovation.
Human Resource Department:
The training administration region of PTCL consists of eight constituent formation handed by
senior professionals. There is a renowned training academy at Haripur known as Telecom
Staff College, located at Lahore, Karachi, Peshawar, Quetta and Islamabad. The training
administration region of PTCL supports the vision of PTCL.
To retain the PTCL employees, PTCL is launching a comprehensive Key Talent Plan that
will offer commercial compensation package to their professionals. PTCL is encouraging
performance oriented culture where competent human resources will be incentivized.
The performance of HRM department is very effective. Its progress can be evaluated in the
light of following achievement.
Head office database system
Regional database system
PTCL is most dynamic organization using latest technologies. PTCL management is using
electronic data processing for decision-making. Few examples are:
Oracle based Accounting system, which is able to detect a wrong entry.
Computerized record of all employees, which help in human resource planning.
Computerized record of traffic relating to local, NWD and International calls help
Management in Network Planning, Call Routing and pricing.ERP to redefine new business
process in PTCL. ERP is used for the phrase Enterprise Resource Planning. For PTCL ERP
means a system that will hold data across the enterprise of PTCL / Paknet / Ufone. All the
information would be integrated, making access to the good quality information. Previously
the lack of integration between various computer systems has limited the useful information
for controlling the business and decision making. PTCL has an online facility and has
developed a website.
The Procurement function is driven by the objective of procuring materials and equipment
from the best possible sources according to the specifications and requirements. To procure,
PTCL asks for Request for Proposals from different vendors. PTCL asks for sealed bids from
the vendors and these bids are dropped into the Tender Box. These bidsare should be received
within the prescribed dates. Select the company whose final bid offer price is the lowest, or
the two companies that have the lowest and second lowest bids. Finally, negotiation meeting
with the vendor/vendors. In it further discounts are acquired byPTCL. The company with
lower price qualifies.
Vendors interested in becoming registered with PTCL must pre-register with the Procurement
Department/Vendor relation section. This registration process is mandatory and supersedes
all previous registration, such registration is valid for “3“ years, thereafter, it is the vendor’s
responsibility to renew their registration in a timely manner at least 3 months ahead of expiry.
All new and existing vendors are required to register by completing form and submitting the
specific documents along with form
Marketing and Sales:
TVCs billboards and print media are the main sources for marketing its services. Road
shows are arranged in order to increase the market awareness. Promotion through other
Being a service provider, PTCL is mainly focusing on the customer services andfacilitation.
They are offering different packages and taking different types of initiatives to increase
affordability of installation and usage was launched
During the year under review, Broadband, wireline as well as wireless, remained main
contributor of growth for PTCL. With 43% increase in subscriber base of Broadband,
corresponding revenues were higher by 58%. Besides, revenues from Corporate Services and
International Incoming calls also witnessed increase compared to last year.
For the year under review, PTCL Group’s profit after tax was Rs. 11.5 billion, 36% higher
compared to the profit achieved last year. PTCL’s profit of Rs. 7.2 billion was 3%less than
the previous year’s profit resulting in earnings per share (EPS) of Rs. 1.41. Keeping in view
the imminent funds requirements to meet on-going VSS (Voluntary Separation Scheme)
obligations as well as those on account of expansion and diversification in PTCL’s network
to keep abreast of post 3G scenario, the Board of Directors decided not to recommend
dividend for the year under review.
PTCL Group revenue at Rs. 110.8 billion for the year 2011-12 was 8% higher as compared to
the previous year. PTCL’s revenue for the year was Rs. 60 billion showing an increase of 9%
compared to last year revenue. Of this, revenue from Broadband segment showed a
noteworthy growth of 58%. Revenue from Corporate Services and International Incoming
calls also registered 12% and 8% increase respectively compared to previous year.
Competition from cellular operators, however, kept thevoice revenues slightly lower than last
3) Operating Costs:
Inflation, devaluation of Pakistani currency, increased prices of fuel and power, and salary
increments were main factors to increase the overall operating expenses by 7% compared to
last year. The cost of services at Rs. 44.9 billion increased by 7%. The administrative and
general expenses grew by 5% to Rs. 7.8 billion during the year under review. The selling and
marketing expenses at Rs. 2.5 billion for the year under review increased by 9% on account
of diversification in sales and distribution channels.
Capitalize the data need of country through facilitating the corporate sector speed
requirement (up to 50 Mbps), penetration into masses by introducing 256 Kbps DSL
broadband to serve semi urban and rural areas by offering affordable yet faster
alternative to dial-up service, offering high-speed wireless broadband with Internet
speed up to 9.3 Mbps to capture on move data need, expansion of DSL footprint
across Pakistan & EVO over 1000 sites.
Enhanced landline usage through innovation & quality of services with new products
and services offering more value to the customers along with tariff optimization,
innovative products for business solution e.g. date centers, Global IP Connect,
Business in a Box - a small gateway device that provides broadband internet
connection sharing, Firewall security, VPN connectivity, IP telephony, IP Camera
Surveillance audio/video streaming and wireless LAN connectivity, better quality of
services Next Generation Switching Network (NGN) using the MSAGs (Multi
Service Access Gateway) is being completed for 1.3 million customers and started
the transformation of network to GPON and new international packages, with
addition of many global destinations.
Expansion of network for wholesale & IP band width, through commissioning of
I-ME-WE submarine cable system, which extends from Asia to Europe terminating
in France and spanning 14,000kms and additional national backbone network of
1,700 Km of optical fiber cable.
Video Telephony is a service that is designed primarily for Corporate and Residential
customers who want to have real-time video conversations with friends, family or business
associates. Through the videophone PTCL customers can make or receive video calls from
other customers who have video phones and make voice calls to regular customers. The video
call made through this service will have better quality video which streams in real-time as
compared to other alternatives like internet based video conferencing services.
Videophone was launched in June 2011 in Lahore, Karachi and Islamabad. Now this product
is ready for country wide launch.
Free Video calls
Always connected and ready for a video conference
PTCL landline offers economical call rates
Next generation Switching Network(NGN):
Next-generation networks are based on Internet technologies including Internet Protocol (IP)
and multiprotocol label switching (MPLS).A next-generation network (NGN) is a packet-
based network which can provide services including Telecommunication Services and able to
make use of multiple broadband, quality of Service-enabled.
NGN invole three main architectural changes
n the core network, NGN implies a consolidation of several (dedicated or overlay)
transport networks each historically built for a different service into one core transport
network (often based on IP and Ethernet). It implies amongst others the migration of
voice from a circuit-switched architecture (PSTN) to VoIP.
In the wired access network, NGN implies the migration from the dual system of
legacy voice next to xDSL setup in local exchanges to a converged setup in which the
DSLAMs integrate voice ports or VoIP, making it possible to remove the voice
switching infrastructure from the exchange
In the cable access network, NGN convergence implies migration of constant bit rate
voice to CableLabsPacketCable standards that provide VoIP and SIP services. Both
services ride over DOCSIS as the cable data layer standard.
Modern fiber-optic communication systems generally include an optical transmitter to
convert an electrical signal into an optical signal to send into the optical fiber, a cable
containing bundles of multiple optical fibers that is routed through underground conduits and
buildings, multiple kinds of amplifiers, and an optical receiver to recover the signal as an
electrical signal. The information transmitted is typically digital information generated by
computers, telephone systems, and cable television companies.
Total comprehensive income for the year 2012 is RS 7,244,466 and Earnings per share -
basic and diluted (Rupees) 1.41 so the net worth of the company was this during the year.
The growth was achieved primarily due to a 3.64% increase in other income that is aided by
the dividend from ufone.Furthermore the company margin has been decline in the last five
year but company hope that it may increase in future.