Mobile app Marketing (based on an eMarketer article)
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Mobile app Marketing (based on an eMarketer article)

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How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

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  • 1. MOBILE APP MARKETING TACTICS USED BY SUCCESSFUL APP MARKETERS Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  • 2. SPOILED FOR CHOICE? The Number of Apps went Up by 40% in 2013 Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  • 3. THERES AN APP FOR THAT? This needs to be revised to “There are Apps* for That?” as multiple options vie for consumer attention Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  • 4. FREE AND FUN STILL WIN Free Apps Still Rule the Roost – Share of Paid Apps is Declining YOY Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Games Account for 40% of Global Downloads!
  • 5. AND RANKINGS WORK IN RAKING DOWNLOADS Chris Mason – CEO of Branding Brand Rank in the App Stores can trigger more Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  • 6. BIG & FICKLE A Huge Potential Audience – Downloads Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) How Do You Drive Repeat Usage? #Loyalty
  • 7. UNDERSTANDING APP DISCOVERY Browsing the App store Personal Recommendation Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Search and Social Discovery
  • 8. APP INSTALL ADS With Increased Adoption of “App Install” ads the Costs of Acquisition are Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  • 9. CONVERSION & RETENTION DRIVERS Some factors that Influence Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retention Rates Higher when Users Opt-in for Push Notifications
  • 10. 10 TACTICS FOR SUCCESSFUL APP MARKETING App Store Search Optimization (ASO) Social Integration – Turn on Sharing User Lifetime Value Measurement App Review Requests Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) App Trailers – Video App Previews
  • 11. 10 TACTICS TO SUCCESSFUL APP MARKETING Lookalike Audiences – Ideal User Push Notifications and In-App messages Reward Programs – Reward Loyalty App Deep Linking Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retargeting Existing Users
  • 12. Thank You