MOBILE APP MARKETING

TACTICS USED BY SUCCESSFUL APP
MARKETERS
Based on Mobile App Marketing: 10 Tactics Used by Successfu...
SPOILED FOR CHOICE?

The Number of Apps went Up by 40% in 2013
Based on Mobile App Marketing: 10 Tactics Used by Successfu...
THERES AN APP FOR THAT?

This needs to be revised to “There are Apps* for That?”
as multiple options vie for consumer atte...
FREE AND FUN STILL WIN

Free Apps Still Rule the Roost –
Share of Paid Apps is Declining YOY
Based on Mobile App Marketing...
AND RANKINGS WORK IN RAKING DOWNLOADS

Chris Mason – CEO of Branding Brand

Rank in the App Stores can trigger more Downlo...
BIG & FICKLE

A Huge Potential Audience –
Downloads Increasing
Based on Mobile App Marketing: 10 Tactics Used by Successfu...
UNDERSTANDING APP DISCOVERY

Browsing the App store

Personal Recommendation

Based on Mobile App Marketing: 10 Tactics Us...
APP INSTALL ADS

With Increased Adoption of “App Install” ads the Costs
of Acquisition are Increasing
Based on Mobile App ...
CONVERSION & RETENTION DRIVERS

Some factors that Influence Downloads
Based on Mobile App Marketing: 10 Tactics Used by Su...
10 TACTICS FOR SUCCESSFUL APP MARKETING
App Store Search
Optimization (ASO)

Social Integration
– Turn on Sharing

User Li...
10 TACTICS TO SUCCESSFUL APP MARKETING
Lookalike
Audiences – Ideal
User

Push Notifications
and In-App
messages

Reward Pr...
Thank You
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Mobile app Marketing (based on an eMarketer article)

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How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

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Mobile app Marketing (based on an eMarketer article)

  1. 1. MOBILE APP MARKETING TACTICS USED BY SUCCESSFUL APP MARKETERS Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  2. 2. SPOILED FOR CHOICE? The Number of Apps went Up by 40% in 2013 Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  3. 3. THERES AN APP FOR THAT? This needs to be revised to “There are Apps* for That?” as multiple options vie for consumer attention Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  4. 4. FREE AND FUN STILL WIN Free Apps Still Rule the Roost – Share of Paid Apps is Declining YOY Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Games Account for 40% of Global Downloads!
  5. 5. AND RANKINGS WORK IN RAKING DOWNLOADS Chris Mason – CEO of Branding Brand Rank in the App Stores can trigger more Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  6. 6. BIG & FICKLE A Huge Potential Audience – Downloads Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) How Do You Drive Repeat Usage? #Loyalty
  7. 7. UNDERSTANDING APP DISCOVERY Browsing the App store Personal Recommendation Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Search and Social Discovery
  8. 8. APP INSTALL ADS With Increased Adoption of “App Install” ads the Costs of Acquisition are Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)
  9. 9. CONVERSION & RETENTION DRIVERS Some factors that Influence Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retention Rates Higher when Users Opt-in for Push Notifications
  10. 10. 10 TACTICS FOR SUCCESSFUL APP MARKETING App Store Search Optimization (ASO) Social Integration – Turn on Sharing User Lifetime Value Measurement App Review Requests Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) App Trailers – Video App Previews
  11. 11. 10 TACTICS TO SUCCESSFUL APP MARKETING Lookalike Audiences – Ideal User Push Notifications and In-App messages Reward Programs – Reward Loyalty App Deep Linking Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) Retargeting Existing Users
  12. 12. Thank You

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