3. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
4. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
We need
more money!
5. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
I'll rather
We need use money
more money! for something
tried and
proved.
6. Social media
is effective! Social media
is effective!
Social media
is effective!
Social media
is effective! Social media
is effective!
Social Media Business
Managers We need
Management
more
money!
We need
more Come back
We need money! when you have
more something.
money! We need
more
We need money!
more
money!
7. Social Media Business
Managers Management
Social media Business managers
managers lack deep lack deep
knowledge of knowledge of
the business. social media.
8. How can we
bridge this gap?
Social Media Business
Managers Management
Social media Business managers
managers lack deep lack deep
knowledge of knowledge of
the business. social media.
11. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Handled by the Handled by the
social media people. business people.
12. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Set your
goal.
Business
goal
13. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
actions. Set your
goal.
Action Business
goal
14. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
monitors.
Views Recommendations New contacts
Action Business
goal
15. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
monitors. Set your
mid-goal.
Views Recommendations New contacts
Action Business
goal
16. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Shoot!
Views Recommendations New contacts
Action Business
goal
17. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Views Recommendations New contacts
Action Business
goal
18. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Study
end results.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
19. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
20. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
21. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
Learn your common language.
23. Viral Video
Measuring Measuring
social media business
5 000
site visits
100 000 500 new
Views customers
ROI
-100% 0% 100% 200% 300%
Result:
Viral video 500x78€
15 000 €
ROI=260%