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Social Media Slingshot

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How to visualize your social media ROI? (This presentation is an early beta version.)

How to visualize your social media ROI? (This presentation is an early beta version.)

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  • 1. al ia isu ed V M ial ring oc asuS e MSOCIAL { Miikka Leinonen Janne Saarikko }MEDIA RLY EA TA BESLINGSHOT
  • 2. Social media is effective!Social Media Managers
  • 3. No. Social media Social media is effective! is trendy.Social Media Business Managers Management
  • 4. No. Social media Social media is effective! is trendy.Social Media Business Managers Management We need more money!
  • 5. No. Social media Social media is effective! is trendy.Social Media Business Managers Management Ill rather We need use money more money! for something tried and proved.
  • 6. Social media is effective! Social media is effective!Social mediais effective! Social media is effective! Social media is effective!Social Media Business Managers We need Management more money! We need more Come back We need money! when you have more something. money! We need more We need money! more money!
  • 7. Social Media Business Managers Management Social media Business managersmanagers lack deep lack deep knowledge of knowledge of the business. social media.
  • 8. How can we bridge this gap?Social Media Business Managers Management Social media Business managersmanagers lack deep lack deep knowledge of knowledge of the business. social media.
  • 9. SOCIAL MEDIA SLINGSHOT THEORY
  • 10. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business
  • 11. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Handled by the Handled by thesocial media people. business people.
  • 12. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Set your goal. Business goal
  • 13. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your actions. Set your goal.Action Business goal
  • 14. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your monitors. Views Recommendations New contactsAction Business goal
  • 15. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your monitors. Set your mid-goal. Views Recommendations New contactsAction Business goal
  • 16. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Shoot! Views Recommendations New contactsAction Business goal
  • 17. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Views Recommendations New contactsAction Business goal
  • 18. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Study end results. ROI -100% 0% 100% 200% 300%Action Business goal
  • 19. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. ROI -100% 0% 100% 200% 300%Action Business goal
  • 20. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. Learn to calculate probabilities. ROI -100% 0% 100% 200% 300%Action Business goal
  • 21. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. Learn to calculate probabilities. Learn your common language.
  • 22. EXAMPLE
  • 23. Viral Video Measuring Measuring social media business 5 000 site visits 100 000 500 new Views customers ROI -100% 0% 100% 200% 300% Result:Viral video 500x78€ 15 000 € ROI=260%
  • 24. HOW CAN WE USE THIS?
  • 25. 1 Social media managers can predict andAction visualize ROI.
  • 26. 2 Business managers can ask for more ? accurate ? calculations. ?Action
  • 27. 3 ? If some part of the conversion is known, the rest is easier to figure out. ?Action
  • 28. al ia isu ed V M ial ring oc asuS e MSOCIAL { Miikka Leinonen Janne Saarikko }MEDIASLINGSHOT
  • 29. www.zeeland.fi

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