al ia   isu ed  V M   ial ring oc asuS e MSOCIAL              {   Miikka Leinonen                  Janne Saarikko    }MEDI...
Social media      is effective!Social Media Managers
No.      Social media    Social media      is effective!    is trendy.Social Media                Business Managers       ...
No.      Social media    Social media      is effective!    is trendy.Social Media                Business Managers       ...
No.      Social media    Social media      is effective!    is trendy.Social Media                 Business Managers      ...
Social media                is effective!      Social media                                   is effective!Social mediais ...
Social Media              Business Managers                Management  Social media       Business managersmanagers lack d...
How can we        bridge this gap?Social Media              Business Managers                Management  Social media     ...
SOCIAL MEDIA SLINGSHOT  THEORY
SOCIAL MEDIA SLINGSHOT  Measuring     Measuring social media   business
SOCIAL MEDIA SLINGSHOT   Measuring            Measuring  social media          business  Handled by the        Handled by ...
SOCIAL MEDIA SLINGSHOT  Measuring     Measuring social media   business                  Set your                  goal.  ...
SOCIAL MEDIA SLINGSHOT          Measuring     Measuring         social media   business         Choose your         action...
SOCIAL MEDIA SLINGSHOT          Measuring                        Measuring         social media                      busin...
SOCIAL MEDIA SLINGSHOT          Measuring                        Measuring         social media                      busin...
SOCIAL MEDIA SLINGSHOT          Measuring                        Measuring         social media                      busin...
SOCIAL MEDIA SLINGSHOT          Measuring                        Measuring         social media                      busin...
SOCIAL MEDIA SLINGSHOT          Measuring               Measuring         social media             business               ...
SOCIAL MEDIA SLINGSHOT          Learn to create scenarios.                 ROI                   -100%      0%       100% ...
SOCIAL MEDIA SLINGSHOT           Learn to create scenarios.         Learn to calculate probabilities.                   RO...
SOCIAL MEDIA SLINGSHOT      Learn to create scenarios.    Learn to calculate probabilities.    Learn your common language.
EXAMPLE
Viral Video               Measuring                   Measuring              social media                 business        ...
HOW CAN WE USE  THIS?
1         Social media         managers can          predict andAction   visualize ROI.
2                 Business                     managers can                     ask for more             ?         accurat...
3         ?              If some part of             the conversion               is known, the             rest is easier...
al ia   isu ed  V M   ial ring oc asuS e MSOCIAL              {   Miikka Leinonen                  Janne Saarikko    }MEDI...
www.zeeland.fi
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Social Media Slingshot

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How to visualize your social media ROI? (This presentation is an early beta version.)

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Social Media Slingshot

  1. al ia isu ed V M ial ring oc asuS e MSOCIAL { Miikka Leinonen Janne Saarikko }MEDIA RLY EA TA BESLINGSHOT
  2. Social media is effective!Social Media Managers
  3. No. Social media Social media is effective! is trendy.Social Media Business Managers Management
  4. No. Social media Social media is effective! is trendy.Social Media Business Managers Management We need more money!
  5. No. Social media Social media is effective! is trendy.Social Media Business Managers Management Ill rather We need use money more money! for something tried and proved.
  6. Social media is effective! Social media is effective!Social mediais effective! Social media is effective! Social media is effective!Social Media Business Managers We need Management more money! We need more Come back We need money! when you have more something. money! We need more We need money! more money!
  7. Social Media Business Managers Management Social media Business managersmanagers lack deep lack deep knowledge of knowledge of the business. social media.
  8. How can we bridge this gap?Social Media Business Managers Management Social media Business managersmanagers lack deep lack deep knowledge of knowledge of the business. social media.
  9. SOCIAL MEDIA SLINGSHOT THEORY
  10. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business
  11. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Handled by the Handled by thesocial media people. business people.
  12. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Set your goal. Business goal
  13. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your actions. Set your goal.Action Business goal
  14. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your monitors. Views Recommendations New contactsAction Business goal
  15. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Choose your monitors. Set your mid-goal. Views Recommendations New contactsAction Business goal
  16. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Shoot! Views Recommendations New contactsAction Business goal
  17. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Views Recommendations New contactsAction Business goal
  18. SOCIAL MEDIA SLINGSHOT Measuring Measuring social media business Study end results. ROI -100% 0% 100% 200% 300%Action Business goal
  19. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. ROI -100% 0% 100% 200% 300%Action Business goal
  20. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. Learn to calculate probabilities. ROI -100% 0% 100% 200% 300%Action Business goal
  21. SOCIAL MEDIA SLINGSHOT Learn to create scenarios. Learn to calculate probabilities. Learn your common language.
  22. EXAMPLE
  23. Viral Video Measuring Measuring social media business 5 000 site visits 100 000 500 new Views customers ROI -100% 0% 100% 200% 300% Result:Viral video 500x78€ 15 000 € ROI=260%
  24. HOW CAN WE USE THIS?
  25. 1 Social media managers can predict andAction visualize ROI.
  26. 2 Business managers can ask for more ? accurate ? calculations. ?Action
  27. 3 ? If some part of the conversion is known, the rest is easier to figure out. ?Action
  28. al ia isu ed V M ial ring oc asuS e MSOCIAL { Miikka Leinonen Janne Saarikko }MEDIASLINGSHOT
  29. www.zeeland.fi

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