THE YEAR OF... MARKETING HOT TOPICS 2012 Janne Saarikko Strategy Directory, Zeeland @saarikko @zeelandgroup
These are my suggestions for the most importantthings to be implemented in marketing during 2012. Every marketer should look at these topics right now and evaluate their meaning to their own organisation. Do not take these as the future, since yourcompetition is working around these topics already today.There is further information available on each of thetopic. To learn more, please contact me or the kind people at Zeeland Group.
TOPICS Information overﬂow will force people to choosewhat to follow Chosen topics in many channels vs. chosenchannels with many topics Those who will own the topics will have thestrongest top-of-mind position in that area Category ownership becomes vital for ﬁndability