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Marketing trends for 2012
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Marketing trends for 2012

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Janne Saarikon esitys Markkinoinnin trendit 2012 Zeelandin Some-seminaarissa. #zsome

Janne Saarikon esitys Markkinoinnin trendit 2012 Zeelandin Some-seminaarissa. #zsome

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Marketing trends for 2012 Marketing trends for 2012 Presentation Transcript

  • THE YEAR OF... MARKETING HOT TOPICS 2012 Janne Saarikko Strategy Directory, Zeeland @saarikko @zeelandgroup
  • These are my suggestions for the most importantthings to be implemented in marketing during 2012. Every marketer should look at these topics right now and evaluate their meaning to their own organisation. Do not take these as the future, since yourcompetition is working around these topics already today.There is further information available on each of thetopic. To learn more, please contact me or the kind people at Zeeland Group.
  • THE YEAR OF...GOOGLE
  • GOOGLE(+)Brand profiles YouTubeIntegration of search GmailShopping TranslateB2B SubtitleClosed circles Maps & EarthHangouts Sketch-up etc etc etc integrated
  • THE YEAR OF... MOBILE
  • MOBILELocation Based Services (LBS)QR codesMobile videoHTML5Tablets & Smartphones
  • THE YEAR OF...CONTENT
  • CONTENTContent strategiesAnti-broadcastingCurated aggregationQuality over quantityVideo contentSlideshare (return of .ppt & .pdf)
  • THE YEAR OF...PERSONAL BRANDING
  • PERSONAL BRANDINGMy professional contentMy networksMy video & my blogMy influence metricsPeople over corporate role
  • THE YEAR OF...MARKETING ANALYTICS
  • MARKETING ANALYTICSMeasuring MARKETING as wholeReal metrics over made-up onesMeasuring dialogue & conversionRFE (Return from Ecosystem)
  • THE YEAR OF...MARKETING MIX
  • MARKETING MIX Marketing mashups Analog learns fromdigital Crossmedia content Social CRM Marketing style of selling
  • THE YEAR OF...BRAND OWNERSHIP
  • BRAND OWNERSHIP Corporation owns the brand Brand is defined by theecosystem Brand management becomesbrand dialogue
  • THE YEAR OF...UNSILOING
  • UNSILOINGCompanies canʼt put their efforts in intersilo battlesSales, marketing, R&D, HR must work togetherSocial CRM will unify silosSocial goes boardroom
  • THE YEAR OF...GAMIFICATION
  • GAMIFICATION Most things will be about collectingpoints, rewards, levels etc. Even the most boring tasks will becomeinteresting through gamification Playing SAP already this 2012...?
  • THE YEAR OF... TOPICS
  • TOPICS Information overflow will force people to choosewhat to follow Chosen topics in many channels vs. chosenchannels with many topics Those who will own the topics will have thestrongest top-of-mind position in that area Category ownership becomes vital for findability
  • + THE YEAR OF...BUBBLING UNDER
  • BUBBLING UNDERCivil sector marketing activationPublic-Personal dialogueOpen data solutionsBusiness design (customer service)Total marketingRestructuring of marketing services
  • For questions orcomments twitter @saarikko janne.saarikko@zeeland.fi