Viral Content How to widen your content reach?          Miikka Leinonen
This is where you store your content.
Blogs    Videos          SlidesPhotos
Blogs   Videos                       Slides            PhotosHow will your content meet your audience?
Blogs   Videos                       Slides            PhotosHow will your content meet your audience?       Through recom...
This is how you can help your content to be found:
New Social MediaCompany owned
New Social MediaCompany owned   Staff owned
New Social Media              Company owned    Staff owned Do you havea plan for this?
"Old" Social Media       New Social Media                     Company owned   Staff owned
"Old" Social Media       New Social Media                          Company owned   Staff owned    Website   Intranet   Ema...
"Old" Social Media                 New Social Media                                   Company owned    Staff owned    Webs...
5       stepsHow to widen your  content reach
"Old" Social Media        External media                          Company owned    Staff owned    Website   Intranet   Ema...
"Old" Social Media                   External media                                     Company owned    Staff owned    We...
"Old" Social Media                     External media                                       Company owned    Staff owned  ...
"Old" Social Media                    External media                                      Company owned    Staff owned    ...
"Old" Social Media                    External media                                      Company owned    Staff owned    ...
"Old" Social Media                     External media                                   Company owned        Staff owned  ...
@miikkaleinonenFacebook.com/ZeelandGroup
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How to widen your content reach?

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How to widen your content reach?

  1. 1. Viral Content How to widen your content reach? Miikka Leinonen
  2. 2. This is where you store your content.
  3. 3. Blogs Videos SlidesPhotos
  4. 4. Blogs Videos Slides PhotosHow will your content meet your audience?
  5. 5. Blogs Videos Slides PhotosHow will your content meet your audience? Through recommendations.
  6. 6. This is how you can help your content to be found:
  7. 7. New Social MediaCompany owned
  8. 8. New Social MediaCompany owned Staff owned
  9. 9. New Social Media Company owned Staff owned Do you havea plan for this?
  10. 10. "Old" Social Media New Social Media Company owned Staff owned
  11. 11. "Old" Social Media New Social Media Company owned Staff owned Website Intranet EmailNewsletter ?
  12. 12. "Old" Social Media New Social Media Company owned Staff owned Website Intranet EmailNewsletter Do you have ? a plan for this?
  13. 13. 5 stepsHow to widen your content reach
  14. 14. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ?
  15. 15. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 1 Find all owned media and create a sharing protocol.
  16. 16. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 2 Create communication channels with your specialist.
  17. 17. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 3 Remember to link your "old" web and "new" content.
  18. 18. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 4 Check that all your valuable content comes here.
  19. 19. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 5 Increase the quality of your content.
  20. 20. @miikkaleinonenFacebook.com/ZeelandGroup

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