How to widen your content reach?

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  • 1. Viral Content How to widen your content reach? Miikka Leinonen
  • 2. This is where you store your content.
  • 3. Blogs Videos SlidesPhotos
  • 4. Blogs Videos Slides PhotosHow will your content meet your audience?
  • 5. Blogs Videos Slides PhotosHow will your content meet your audience? Through recommendations.
  • 6. This is how you can help your content to be found:
  • 7. New Social MediaCompany owned
  • 8. New Social MediaCompany owned Staff owned
  • 9. New Social Media Company owned Staff owned Do you havea plan for this?
  • 10. "Old" Social Media New Social Media Company owned Staff owned
  • 11. "Old" Social Media New Social Media Company owned Staff owned Website Intranet EmailNewsletter ?
  • 12. "Old" Social Media New Social Media Company owned Staff owned Website Intranet EmailNewsletter Do you have ? a plan for this?
  • 13. 5 stepsHow to widen your content reach
  • 14. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ?
  • 15. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 1 Find all owned media and create a sharing protocol.
  • 16. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 2 Create communication channels with your specialist.
  • 17. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 3 Remember to link your "old" web and "new" content.
  • 18. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 4 Check that all your valuable content comes here.
  • 19. "Old" Social Media External media Company owned Staff owned Website Intranet EmailNewsletter ? 5 Increase the quality of your content.
  • 20. @miikkaleinonenFacebook.com/ZeelandGroup