Javier Pérez Dolset CEO and Founder Multiplatform ENTERTAINMENT How to monetize content when the game has changed?
New game?  New rules? <ul><li>“ No green shoots for advertising ”  </li></ul><ul><li>Sir Martin Sorrell, </li></ul><ul><li...
Media  consumption Multiplatform Entertainment Listen to radio (not online) Read paper/hardback books Watch Sky/other subs...
Crisis? Opportunity Multiplatform Entertainment
Traditionally Multiplatform Entertainment CONTENT CHANNELS BIZ MODELS AUDIENCE
As we  see it Multiplatform Entertainment
Zed Group  of companies Multiplatform Entertainment
A Global  IP… Multiplatform Entertainment Flash Games iPhone Mobile (Java) MMO (Massive Multiplayer Online) Flash Games Mo...
Interactive TV  according to Zed To interact with, and expand in a multiplatform experience, TV’s large audiences to unlea...
Instantly  Rich  <ul><li>Weekly Reality show  </li></ul><ul><li>Live TV, SMS, Social Networking </li></ul><ul><li>100.000 ...
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Javier Pérez Dolset multiplatform entertainment fin

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  • Advertising Free Content Piracy
  • From Traditional Content&gt; Channel &gt; Biz Models AUDIENCE
  • From Traditional Content&gt; Channel &gt; Biz Models AUDIENCE
  • From Traditional Content&gt; Channel &gt; Biz Models AUDIENCE
  • From Traditional Content&gt; Channel &gt; Biz Models AUDIENCE
  • Transcript of "Javier Pérez Dolset multiplatform entertainment fin"

    1. 1. Javier Pérez Dolset CEO and Founder Multiplatform ENTERTAINMENT How to monetize content when the game has changed?
    2. 2. New game? New rules? <ul><li>“ No green shoots for advertising ” </li></ul><ul><li>Sir Martin Sorrell, </li></ul><ul><li>chief executive of WPP </li></ul><ul><li>“ An industry that gives away its content </li></ul><ul><li>is simply cannibalizing its ability to produce good products ” </li></ul><ul><li>Rupert Murdoch, </li></ul><ul><li>News Corp chairman and CEO </li></ul><ul><li>“ Digital technologies can enable a level of piracy that would ultimately result in fewer choices </li></ul><ul><li>for American consumers ” </li></ul><ul><li>Michael Eisner, </li></ul><ul><li>former CEO of The Walt Disney Company </li></ul>Multiplatform Entertainment
    3. 3. Media consumption Multiplatform Entertainment Listen to radio (not online) Read paper/hardback books Watch Sky/other subscription TV Read newspapers (printed) Read magazines Browse social network sites Play the National Lottery Watch recorded television Chatting on Instant Messenger Visit newspaper websites Use bluetooth technology/applications Play online games on the PC Listen to radio streamed online Play games on handheld device Rent DVDs Buy video games Stream music from social networks Play online games on a console Play games on your mobile Use Internet chatrooms Making calls w/ Skype/ other online Using mobile to surf Internet Listen to podcasts Read other peoples’ blogs Filesharing music Listen to radio on mobile phone Watch PPV movies via Sky/cable Watch movies on HD-DVD disk Online Gambling Watch full TV progs on streaming sites Subscribe to MMORPG online game Read e-books/novels downloaded <ul><li>What content to produce? </li></ul><ul><li>Where and how to market it? </li></ul><ul><li>How to monetize it? </li></ul>
    4. 4. Crisis? Opportunity Multiplatform Entertainment
    5. 5. Traditionally Multiplatform Entertainment CONTENT CHANNELS BIZ MODELS AUDIENCE
    6. 6. As we see it Multiplatform Entertainment
    7. 7. Zed Group of companies Multiplatform Entertainment
    8. 8. A Global IP… Multiplatform Entertainment Flash Games iPhone Mobile (Java) MMO (Massive Multiplayer Online) Flash Games Mobile Storefront Personalization iPhone Mobile (Java) MOBILE PC/ONLINE MOVIE THEATER TV VIDEO GAME
    9. 9. Interactive TV according to Zed To interact with, and expand in a multiplatform experience, TV’s large audiences to unleash new revenue streams and achieve higher profitability Web Wap Social networks Mobile content UGC
    10. 10. Instantly Rich <ul><li>Weekly Reality show </li></ul><ul><li>Live TV, SMS, Social Networking </li></ul><ul><li>100.000 regular Internet users </li></ul><ul><li>Single participants: 2 M </li></ul><ul><li>Double digit share </li></ul><ul><li>Highest profitability TV show ever in Spanish TV history </li></ul>
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