The 2011 Top 100 Global Brands and Their App Store Status
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The 2011 Top 100 Global Brands and Their App Store Status The 2011 Top 100 Global Brands and Their App Store Status Document Transcript

  • The 2011 Top 100 Global Brands and Their App Store StatusBy Gert Jan Spriensma, Analyst at Distimo Amazon Appstore Apple App Store for iPad IPAD Apple App Store for iPhone IPHONE Apple Mac App Store MAC BlackBerry App World for all devices BlackBerry App World for PlayBook GetJar Google Android Market Nokia Ovi Store Windows Phone 7 Marketplace Distimo ©2011, some rights reserved
  • Distimo Publication - October 2011 NEW AND NOTEWORTHY This publication covers the Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and Amazon Appstore for September 2011. This month’s report focuses on the 2011 best global brands and how they perceive the fragmented app store space. We have cited the Interbrand 2011 Best Global Brands report as the source for the top global brands for the purpose of this report. The major findings are: Ninety-one percent of the top brands (as defined by the Interbrand 2011 Best Global Brands report) have a presence in at least one of the major app stores. This is a significant increase compared to 18 months ago when only 51% of the brands published or licensed an application. Brands have realized that publishing applications in the various app stores offers a viable channel to promote their brand, reach consumers, and for a subset of brands – sell content. This is especially true of companies in the media, business services, and automotive industries who actively use app stores as a way to distribute their content. Based on the rank of each brand and when looking at brackets of ten applications at a time, our research reveals that the brands that ranked highest in the 2011 Interbrand Best Global Brands report have more presence in the different app stores in terms of the volume of applications. Brands are heavy publishers with 24 applications on average per brand, although this is biased due to a few large publishers (e.g. Disney and Sony). The number of applications per brand without these two brands is still high with 15 applications on average. Looking at specific app stores, we see that the Apple App Store for iPhone is by far the most popular app store for the top 100 global brands. Opposed to this, these brands appear to believe that they do not need to have a presence on the Nokia (Symbian / Java) platform given the low number of brands (six) publishing on that platform. The Google Android Market and the Apple App Store for iPad are both increasingly seen as good app stores for brands to promote their visibility and reach consumers. Most brands in the top 100 are not looking to make money in the app stores, as nearly all of the applications associated with these brands are available for free. Only a limited number of brands (27% of the publishers with 32% of the applications) have a strategy to actually make money directly via the app store, including but not limited to Disney, Adobe and Thomson Reuters. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 MOST BRANDS RECOGNIZE THE IMPORTANCE OF HAVING A PRESENCE IN AT LEAST ONE APP STORE Brands have to carefully manage their presence in all channels in order to distinguish their goods or services from those of their competitors. One would expect brands to be active in app stores given the continued growth of smartphone use – particularly among young adults in the western world. Based on our research, the graph below reveals that nearly all of the 100 major brands as defined by Interbrand have a presence in at least one of the app stores per our research, e.g. Apple App Store for iPhone, Apple App Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace and the Amazon App Store. 9 91 No presence in app stores Presence in at least one app store There are companies listed among the 100 most valuable brands in the 2011 Interbrand Best Global Brands report that also own an app store, e.g. Apple, Google, Microsoft and Nokia (included in this research). For those brands that have their own app store, the applications in their respective app store have been disregarded, e.g., the presence of Microsoft in Windows Phone 7 Marketplace is not taken into account. Of the 100 brands, nine do not have a presence in any appstore with the exception of their own. THE TOP BRANDS ARE MORE EAGER TO PUBLISH APPLICATIONS Based on the rank of each brand and when looking at brackets of ten brands, our research reveals that the brands that ranked highest in the 2011 Interbrand Best Global Brands report also have more presence in the different app stores in terms of the number of published applications. Average number of applications per brand 90 80 70 60 50 40 30 Top 100 20 Average 10 0 1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners. View slide
  • Distimo Publication - October 2011 The high number of applications per brand stands out when looking at the averages - 24 applications per brand. This is mainly due to the large amount of applications that are published (or licensed by) Disney with 628 across all app stores. Another brand that publishes a lot of applications (and causes the spike in 31 - 40 bracket) is Sony with 281 applications that are mainly linked to movies and music. The graph below shows the top five most active brands across all the app stores. 636 Number of applications per brand 285 63 62 61 BRANDS OVER TIME 100% 2343 2500 Proportion of active brands Number of applications 90% 80% 2000 70% 1631 60% 1500 50% 1091 40% 891 1000 30% 20% 500 10% 0% 0 2010-03 2010-09 2011-03 2011-09 We can also observe from the graph that about half of the brands had a presence in an app store in March 2010, while 91% of the top 100 brands have at least one application in one of the major app stores today. Moreover, brands now tend to publish more applications as well – especially within the last six months when a large number of brand-related applications have been added. This shows that brands are increasingly viewing app stores as a way to promote their visibility and reach consumers. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners. View slide
  • Distimo Publication - October 2011 PUBLISHING STRATEGIES Most brands in the top 100 are not looking to make money in the app stores, as nearly all of the applications associated with these brands are available for free. Only a limited subset (27% of the publishers with 32% of the applications) have a strategy to actually make direct money via the app store, including but not limited to, Disney, Adobe and Thomson Reuters. The most popular categories that brands have chosen to publish their applications in are the ‘Personalization’ and ‘Lifestyle’ categories, or in other words, leisure related categories. Another category where brands have focused their applications efforts is the ‘Business’ category. This can be explained because companies with a focus towards software such as HP, SAP and IBM are also listed among the top 100 global brands. Number of applications per category 600 488 500 400 300 256 244 181 200 124 100 0 Personalisation Business Lifestyle Entertainment Music Free Paid APPLE IS THE APP STORE OF CHOICE FOR BRANDS The Apple App Store for iPhone is the largest store in terms of size, and this is also reflected in the number of brands that are active in this store: 86% of the top brands have a presence in the Apple App Store for iPhone. The next most popular app store for brands to publish their applications is the Apple App Store for iPad with 66%, followed by Google Android Market with 59%, and BlackBerry App World with 26%. Proportion publishing in app store Proportion not publishing Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 GOOGLE ANDROID MARKET IS GAINING GROUND WITH BRANDS The Google Android Market is closing in on the Apple App Store for iPhone in terms of the number of available applications. This can also be seen when looking at the number of available brands who have started to publish on the Android platform over time. The remarkable growth of the Apple App Store for iPad also stands out. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2010-09 2011-03 2011-09 This graph clearly shows that the Nokia Ovi platform seems to be of less importance for the 2011 top 100 global brands, as the number of brands publishing in the Nokia Ovi Store is the same for the larger part of the time span covered in this report. The relatively high number of applications published by brands that are in the Amazon Appstore (14 applications) is surprising given the store has only been around for three months. Only 25% of the applications that brands offer in the Google Android Market are also available concurrently in the Amazon Appstore. A quick win for these brands would also be to publish their app in the Amazon Appstore since it is also an app store for Android. RECAP This report reveals that the 2011 best global brands have realized over the past 18 months that app stores offer a viable channel to promote their brand, reach consumers, and for a subset of brands – sell content. This is especially true for media companies who actively use app stores as a way to distribute their content. The media companies featured in the Interbrand 2011 Best Global Brands report count 247 applications on average, per media company listed. Other industries that have embraced app stores are business services with 31 per company, and automotive with 29 per company. Naturally, the computer software companies are also active in the different app stores with 36 per company. Looking at the app stores, the Apple App Store is clearly the most popular among brands: 86% of the top 100 brands choose to publish applications for the iPhone, and 66% choose to publish applications for the iPad. However, looking at the growth of Android and iPad in the past year, brands increasingly adopt a multi-platform strategy. It should also be noted that nine percent (including Kleenex, HSBC and Burberry) of the brands do not publish in any app store. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 NEW: PAID FEATURED REPORTS FOR ASIA, NORTH AMERICA AND EUROPE STARTING AT €399 Distimo’s Paid Featured Reports are built to provide insight in trends and developments of all major app stores in the Asian, North American and European app store markets. The reports allow you to: Identify applications and publishers that are (locally) successful in each application store and region. Identify market trends in terms of pricing and business models. Gain insight into the sheer size, in terms of both downloads and revenue, of the Apple App Store for iPhone and iPad. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price CamScanner Free - Phone to Scanner 1 Productivity Free by IntSig Information Co.,Ltd Angry Birds Seasons Free 2 Games Free by Rovio Entertainment Ltd. Godville 3 Games Free by Godville Games Limited QR Droid 4 Utilities Free by DroidLa Kindle for Android 5 Books & Comics Free by Amazon.com Pop Pop Popcorn 6 Games Free by Maplekey Company Fruit Ninja Free 7 Games Free by Halfbrick Studios Pty Ltd Tiny Flashlight + LED 8 Utilities Free by Nikolay Ananiev Finger Football 9 Games Free by Eli7 Studios Wifi Analyzer 10 Utilities Free by farproc Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Plants vs. Zombies (WiFi Download 1 Games $1.99 - $2.99 Only) by PopCap Games, Inc. EasyTether 2 Utilities $4.99 - $9.99 by Mobile Stream Paper Camera 3 Photography $0.99 - $1.99 by JFDP Labs LTD Cut the Rope 4 Games $0.00 - $0.99 by ZeptoLab WidgetLocker Lockscreen 5 Utilities $0.99 - $1.99 by TeslaCoil Software CamScanner License 6 Productivity $1.99 - $4.99 by IntSig Information Co.,Ltd Angry Birds (Ad-Free) 7 Games $0.99 by Rovio Entertainment Ltd. Angry Birds Seasons (Ad-Free) 8 Games $0.99 by Rovio Entertainment Ltd. HDR Camera+ 9 Photography $0.99 - $2.99 by Almalence, Inc Quell 10 Games $0.99 by Fallen Tree Games Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Six Towers HD Games-Board, 1 Free by AlphaWeb Plus LLP Games-Puzzle NBC 2 Entertainment Free by NBC Universal, Inc. Skype for iPad 3 Social Networking Free by Skype Software S.a.r.l LandGrabbers: real time medieval con- Games-Simulation, 4 Free quest strategy by Nevosoft Games-Strategy Crimson: Steam Pirates 5 Games-Strategy Free by Bungie Aerospace Corporation Mr Giggle 2 HD Lite Games-Board, 6 Free by Koala Games-Puzzle iBooks 7 Books Free by Apple Zombie Highway Games-Action, 8 $0.00 - $0.99 by Renderpaz Games-Arcade Tiger Woods PGA TOUR® 12 for iPad Games-Simulation, 9 $0.00 - $6.99 by Electronic Arts Games-Sports Angry Birds HD Free Games-Arcade, 10 Free by Rovio Mobile Ltd. Games-Puzzle - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Angry Birds Seasons HD Games-Action, 1 $1.99 by Rovio Mobile Ltd. Games-Arcade Pages 2 Productivity $9.99 by Apple Penultimate 3 Productivity $0.99 - $1.99 by Cocoa Box Design LLC Machinarium Games-Adventure, 4 $4.99 by Amanita Design Games-Puzzle Noteshelf 5 Productivity $0.99 - $4.99 by Ramki Wheres My Water? Games-Family, 6 $0.99 by Disney Games-Puzzle Angry Birds HD Games-Arcade, 7 $4.99 by Chillingo Ltd Games-Family Fruit Ninja HD Games-Action, 8 $0.99 - $2.99 by Halfbrick Studios Games-Arcade Tom Clancys Rainbow Six®: Shadow Games-Action, 9 $0.99 - $6.99 Vanguard HD y Gameloft Games-Strategy Keynote 10 Productivity $9.99 by Apple - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Zombie Highway Games-Action, 1 $0.00 - $0.99 by Renderpaz Games-Arcade Hair Plucke Games-Action, 2 Free rby Moxy Games Games-Arcade Early Bird Games-Action, 3 $0.00 - $0.99 by Booyah, Inc. Games-Puzzle Six Towers Games-Board, 4 Free by AlphaWeb Plus LLP Games-Puzzle Tangled Games-Family, 5 Free by Billy Lavoie Games-Puzzle Office Zombie Games-Action, 6 Free by Fluik Games-Simulation Anodia Games-Arcade, 7 $0.00 - $0.99 by Rafal Kozik Games-Family NFL 11 8 Sports Free by NFL Enterprises LLC Crackle - Movies & TV 9 Entertainment Free by Crackle, Inc. "Free Music Download" - Downloader 10 Music Free and Player by BSOSoft - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price SPY mouse Games-Action, 1 $0.99 by Electronic Arts Games-Adventure Angry Birds Games-Action, 2 $0.99 by Clickgamer.com Games-Arcade Angry Birds Seasons Games-Action, 3 $0.99 by Rovio Mobile Ltd. Games-Arcade Fruit Ninja Games-Action, 4 $0.99 by Halfbrick Studios Games-Arcade Wheres My Water? Games-Family, 5 $0.99 by Disney Games-Puzzle Camera+ 6 Photography $0.99 by tap tap tap Jetpack Joyride Games-Action, 7 $0.99 by Halfbrick Studios Games-Arcade Words With Friends Games-Board, 8 $0.99 - $1.99 by Newtoy Inc. Games-Word WhatsApp Messenger 9 Social Networking $0.99 by WhatsApp Inc. Tiny Wings Games-Action, 10 $0.99 by Andreas Illiger Games-Arcade - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price GeekTool Developer Tools, 1 Free by Tynsoe.org Utilities Games, Games- Rail Maze by Spooky House Studios UG 2 Puzzle, Games- Free (haftungsbeschraenkt) Strategy Screen Snake Games, Games- 3 Free by Korion Arcade Wallpapers HD Lite 4 Lifestyle, Utilities Free by StuckPixel, Inc. Evernote 5 Productivity Free by Evernote Entertainment, Touchgrind 6 Games, Games- Free by Illusion Labs Arcade, Facebox Pro for Facebook Social Networking, 7 Free by Zentertain Ltd. Utilities Twitter Social Networking, 8 Free by Twitter, Inc. Utilities Skitch Graphics & Design, 9 Free by Skitch Productivity Xcode 10 Developer Tools Free by Apple Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price OS X Lion 1 Productivity $29.99 by Apple Pages Business, Produc- 2 $19.99 by Apple tivity FaceTime Lifestyle, Social 3 $0.99 by Apple Networking Keynote Business, Produc- 4 $19.99 by Apple tivity Numbers Business, Produc- 5 $19.99 by Apple tivity iPhoto Lifestyle, Photog- 6 $14.99 by Apple raphy iSplash Graphics & Design, 7 $0.99 by T-bone, LLC Photography Angry Birds Games, Games-Ac- 8 $4.99 by Rovio Mobile Ltd. tion, Games-Kids 1Password Productivity, Utili- $19.99 - 9 by Agile Web Solutions ties $49.99 Entertainment, Grand Theft Auto: San Andreas Games, Games- 10 $14.99 by Rockstar Games Action, Games- Adventure Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011 Rank Application Category Price BlackBerry Messenger Im & Social Net- 1 Free by Research In Motion Limited working Facebook Im & Social Net- 2 Free by Research In Motion Limited working Windows Live Messenger Im & Social Net- 3 Free by Research In Motion Limited working Twitter Im & Social Net- 4 Free by Research In Motion Limited working Photo Studio 5 Photo & Video Free by KVADGroup crunchSMS Im & Social Net- 6 Free by Delicious Inc. working Who Is It - LED Color Light Alerts for 7 Utilities Free Contacts by The Jared Company Poynt 8 Maps & Navigation Free by Poynt Corporation Pandora 9 Music & Audio Free by Pandora Media, Inc. Flashlight : Free - No. 1 Rated Flash- 10 light on App World by The Jared Entertainment Free Company Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011 Rank Application Category Price HUGE Sale - PhotoClub - Funny Make 1 Photo & Video $2.99 Machine With Photos by MMMOOO Sea Storm Animated Theme 2.0 2 Themes $1.99 by Mobstar Media Ltd A+ Chat for Facebook with Emoticon Im & Social Net- 3 $0.99 by shendz working Chat for Facebook Pro Im & Social Net- 4 $0.99 - $1.99 by Bare Apps working One Touch Flashlight (Uses Camera 5 Utilities $0.99 Light) by The Jared Company Live ScreenSavers - 20 in 1 6 Utilities $4.99 by Ajani InfoTech Private Limited Memory Booster - RAM Optimizer 7 Utilities $4.99 by S4BB Limited iLock 2.1.2 - Password App Photo Fold- 8 Utilities $0.99 er Network Connection by MMMOOO Earth 2.0 9 Themes $1.99 by NuMentis Designs Love Is Love - Great Offer of Valen- 10 Themes $4.99 tines Day by MMMOOO Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011 Rank Application Category Price Flashlight : Free - No. 1 Rated Flash- 1 light on App World by The Jared Entertainment Free Company Free Chat for Facebook (+invisibility) Im & Social Net- 2 Free by SolverLabs working Navita Translator 3 Travel Free by Navita Tecnologia The River Test - Free 4 Games-Puzzles Free by SolverLabs Hangman 5 Games-Puzzles Free by Spice Free Chess Games-Board 6 Free by SolverLabs Games Pixelated 7 Games-Strategy Free by Ebscer Kiddo - (0 - 5 years) 8 Entertainment Free by Spice Facebook for BlackBerry PlayBook Im & Social Net- 9 Free by Research In Motion Limited working iSpeech Translator 10 Utilities Free by iSpeech.org Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011 Rank Application Category Price HUGE Sale - PhotoClub - Funny Make 1 Photo & Video $2.99 Machine With Photos by MMMOOO Chat on Facebook Im & Social Net- 2 $2.99 by Smarter Apps working Chat for Facebook Pro (+invisibility) Im & Social Net- 3 $0.99 by SolverLabs working Dead Space for BlackBerry PlayBook 4 Games-Action $9.99 by Electronic Arts Inc. Lexulous Games-Board 5 $1.99 by RJ Softwares Games Chess Games-Board 6 $0.99 by SolverLabs Games Dead Space for BlackBerry PlayBook 7 Games-Action $9.99 by Electronic Arts Nederland B.V. File Browser 8 Utilities $0.99 by Aftab Blaq for BlackBerry PlayBook Im & Social Net- 9 $1.99 by Kisai Labs working TouchUp Pro - Photo Editor 10 Photo & Video $1.99 - $3.99 by esDot Development Studios Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS GETJAR JAVA - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Nimbuzz Calls and Messaging 1 - Free by Nimbuzz Opera Mini Web Browser 2 - Free by Opera Software BOLT Browser 3 - Free by Bitstream Inc qeep 4 - Free by BLUE LION mobile GmbH Street Wars 5 - Free by MocoSpace Chat For Facebook PRO 6 - Free by MailBit LTD 7 Q-FChat - Free Free Tracks 8 - Free by Thumbtribe RockeTalk for Voice Video Photo Chat 9 - Free by RockeTalk Happy Farm 10 - Free by MocoSpace Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS GETJAR SYMBIAN - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Nimbuzz Calls and Messaging 1 - Free by Nimbuzz Opera Mini Web Browser 2 - Free by Opera Software eBuddy Messenger 3 - Free by eBuddy BV Happy Farm 4 - Free by MocoSpace BOLT Browser 5 - Free by Bitstream Inc Street Wars 6 - Free by MocoSpace Color Effect 7 - Free by Twist Mobile Google 8 - Free by Google Inc. qeep 9 - Free by BLUE LION mobile GmbH RockeTalk for Voice Video Photo Chat 10 - Free by RockeTalk Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Live Wallpaper, Google Maps 1 Travel & Local, Free by Google Inc. Widgets Facebook for Android 2 Social, Widgets Free by Facebook YouTube Media & Video, 3 Free by Google Inc. Widgets Pandora® internet radio Music & Audio, 4 Free by Pandora Widgets Angry Birds Games-Arcade & 5 Free by Rovio Mobile Ltd. Action Netflix 6 Entertainment Free by Netflix, Inc. Music Download 7 Music & Audio Free by Liu_xuan Angry Birds Rio Games-Arcade & 8 Free by Rovio Mobile Ltd. Action MP3 Music Download Pro 9 Entertainment Free by MP3 Music Download - Yu Liu Advanced Task Killer Productivity, Wid- 10 Free by ReChild gets Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Live Wallpaper, Beautiful Widgets 1 Personalization, $2.76 by LevelUp Studio Widgets Cut the Rope Games-Brain & 2 $1.58 by ZeptoLab Puzzle MADDEN NFL 12 Games-Sports 3 $6.99 - $7.00 by EA SPORTS™by Electronic Arts Inc. Games Robo Defense Games-Arcade & 4 $3.00 by Lupis Labs Software Action Paper Camera 5 Photography $1.58 by JFDP Labs LTD The Moron Test Games-Brain & 6 $1.00 by DistinctDev, Inc. Puzzle WeatherBug Elite Live Wallpaper, 7 $1.99 - $2.00 by WeatherBug by Earth Networks Weather, Widgets UNO™ Games-Brain & 8 $3.00 by Gameloft Puzzle ROM Manager (Premium) 9 Tools $6.00 by ClockworkMod PowerAMP Full Version Unlocker 10 Music & Audio $5.13 by Max MP (MSR Limited) Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Adventure of Ted 1 Games-Adventure Free by DreamGamez Chat For Facebook PRO 2 Social Networks Free by Mail-Bit LTD Photo Effect 3 Entertainment Free by Twist Mobile Skype 4 Utilities Free by Skype YouTube 5 Entertainment Free by YouTube MazeLock 6 Utilities Free by ThinkChange Bingo Blaster FREE 7 Games-Puzzle Free by Maturus Mobile WhatsApp Messenger 8 Social Networks Free by WhatsApp Inc. Hello Kitty 9 Themes Free by Maya Design YouTube Downloader 10 Photo & Video Free by picoBrothers Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Fruit Ninja 1 Games-Action $0.99 by Halfbrick Angry Birds Seasons 2 Games-Arcade $1.99 by RovioMobile Angry Birds Rio 3 Games-Arcade $1.99 by RovioMobile Angry Birds 4 Games-Arcade $1.99 by RovioMobile CameraPro N8 (2.2) 5 Photo & Video $2.99 by Harald Meyer fMobi 6 Social Networks $1.99 by JiiKoo ThreadSMS Standard 7 Utilities $2.99 by EHandySoft Evo Green by Invaser TMA 8 Themes $0 - $4.99 by invaser JOIKUSPOT PREMIUM WiFi HotSpot 9 Utilities $9.99 by Joikusoft Facebook Browser 10 Social Networks $0.99 by Pixelpipe Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED FREE APPLICATIONS WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price YouTube 1 Music & Video Free by Microsoft Corporation Adobe® Reader® Tools & Productiv- 2 Free by Adobe Systems Inc. ity Minesweeper Games - Puzzle & 3 Free by Microsoft Studios Trivia Facebook 4 Social Free by Microsoft Corporation Sudoku Games - Puzzle & 5 Free by Microsoft Studios Trivia FastBall 2 6 Games - Platformer Free by Klik! Games Bubble Shoot Games - Puzzle & 7 Free by Words Mobile Trivia Penguin 8 Games - Family Free by Mike Newman ESPN ScoreCenter 9 Sports Free by ESPN Inc Wild West 10 Games - Shooter Free by AndreAlberto Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 HIGHEST RANKED PAID APPLICATIONS WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011 Rank Application Category Price Angry Birds Games - Action & 1 $2.99 by Microsoft Studios Adventure Fruit Ninja Games - Action & 2 $2.99 by Microsoft Studios Adventure Gravity Guy Games - Action & 3 $2.99 by Miniclip Adventure Fight Game: Rivals Games - Action & 4 $2.99 by Microsoft Studios Adventure Need for Speed™ Undercover Games - Sports & 5 $4.99 by Electronic Arts Recreation SONIC THE HEDGEHOG™ 4 Episode I Games - Action & 6 $6.99 by SEGA Adventure IonBallEX Games - Action & 7 $2.99 by Ironsun Studios Adventure PvZ Games - Strategy & 8 $4.99 by PopCap Games Simulation Games - Racing Cro-Mag Rally & Flying, Games 9 $2.99 by Microsoft Studios - Sports & Recre- ation Tentacles Games - Action & 10 $4.99 by Microsoft Studios Adventure Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 DISTIMO CUSTOM REPORTS Aside from this free monthly publication, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook, GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7 Marketplace. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page. CONTACT US For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 30 82 00 567. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA). ABOUT DISTIMO Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • Distimo Publication - October 2011 About Distimo Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com About Interbrand Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands. It is also known for having created a broader platform for the discussion on brands in the Webby-award winning website www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.