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What is this Social Media malarkey? (safe version)

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An introduction to Social Media and why, small business owners should care.

An introduction to Social Media and why, small business owners should care.

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  • Everyone is talking about it. Everyone is doing it. So what is social networking?
  • They support the democratisation of knowledge and information and transform people from content consumers to content producers.
  • Everyone is talking about it. Everyone is doing it. So what is social networking?
  • Still not convinced? Watch this short video on Social Media Revolution to help you understand the power of social media in the world today.
  • Still not convinced? Watch this short video on Social Media Revolution to help you understand the power of social media in the world today.
  • Still not convinced? Watch this short video on Social Media Revolution to help you understand the power of social media in the world today.
  • Still not convinced? Watch this short video on Social Media Revolution to help you understand the power of social media in the world today.
  • Likewise, when your social media presence is consistently engaging, your followers are more likely to publish a link to your website on their site or blog if they like a particular campaign or a article. These kind of inbound links are recognised by Google and will help your website rank highers in natural search results. So when anyone on Twitter either retweets your article or someone on Digg publishes your article as something they like, your website's SEO will benefit from it.
  • If you have an engaging online community presence, with campaigns that can add value to your customers or get them talking, they will be inclined to click through to your site. And like most forms of online marketing, this traffic can be measured so you can see the effectiveness of your campaigns.Not to mention, every happy & engaged follower can also result in referrals.
  • Generate leadsWhen done right, social media helps to build trust & repore with your customers & followers. Listening to your customers - Having an open & honest conversation about what is going well for your business and what isn't combined with your willingness to make changes Using your expertise and sharing good articles and content will further build your credibility as a leader in your industry
  • Customer supportA great example of this is the way Heathrow Airport handled the huge influx of calls and queries through their customer support lines during the Icelandic volcano. They had support staff dedicated to Twitter and Facebook who would frequently update the status of the flights and also responded to any queries. This proved to be a win-win situation for both passengers, who got frequent updates, and Heathrow, who was able manage the chaos a bit better. On a smaller scale, Orcon Internet also uses social media to update clients on any outages or issues and answer any queries.
  • Increase online salesA social media marketing company called Syncapse surveyed 4,000 people who have joined the top 20 brands on Facebook page by 'liking' them and figured out exactly how valuable these fans are. The study ('The value of a Facebook fan: An Emperical Review' estimates that someone who has 'liked' a brand will spend an average of $71.84 more each year on their products or services compared to someone who has not 'liked' them on Facebook. Not to mention, every happy and engaged follower can also result in referrals.
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • New world of opportunities, but marketers are exploring without a compass
  • 2010 Business Monitor United States report shows that when it comes to small to medium size businesses, social media hasn't quite been utilised at its best. Only 24% of respondents from this study said that they've received sales leads from social media, and only 1% said that it was an actual factor for business growth.Since this is an American study, it's safe to assume that New Zealand will be trailing by a year or so in terms of the results companies are producing using social media. Social media is something that is still relatively new and not every business is using it very well yet which is exactly why getting involved right now could give your business the edge.
  • There a number of big brands that have adopted social media and done an amazing job of it like Starbucks for example. But their big size means that they cannot engage with every one that mentions them.As a small business owner, you have the advantage of being able to respond to everyone that mentions you. Make sure you are always searching for your brand name on Twitter to see if anyone is saying anything about you.
  • SignupAs a first step, Louisa (from Belly Beyond) recommends signing up to Twitter with your company's name as the username as soon as possible, so that way you don't miss out on that particular username when you do decide to get started.
  • ListenFrom here you can start simple - spend a bit of time listening. You want to know what people are saying about your company, about your competitors and about your industry. Go where they are pointing to and listen to the conversations that are happening - this will also help you learn the social media language.
  • Take the plungeDon't spend too long listening - take the plunge. Start by acknowledging anyone that mentions you. Say someone has been in your restaurant or talks about your products - just a simple "thank you for dropping by" or a "how can we make your experience even better?" can go a long way in building great relationships and repeat purchases. Not to mention, you'd be gathering valuable information along the way, which would normally be very difficult to achieve.
  • Research competitorsFind out what others in your industry are doing. Don't be discouraged thinking I'm a builder or an engineer so how can I use social media?
  • Identify your strategyThe effectiveness of your social media presence comes down to your business - how fast it's growing, how committed you are and also what your overall goals and objectives are. This is something that should be identified very early on and identified as your 'social media strategy'. Your strategy ultimately determines the success of your social media presence. Read our blog post on how to come up with a great social media strategy for your business.
  • Identify your strategyThe effectiveness of your social media presence comes down to your business - how fast it's growing, how committed you are and also what your overall goals and objectives are. This is something that should be identified very early on and identified as your 'social media strategy'. Your strategy ultimately determines the success of your social media presence. Read our blog post on how to come up with a great social media strategy for your business.
  • Transcript

    • 1. What is this
      Malarkey?
    • 2. User-created
      video, audio, text or multimedia
      Published
      & shared
      in a social environment
    • 3. WHY SHOULD I CARE?
    • 4. 2/3rds of the global internet population visit social networks
    • 5. Time spent on Social Media is growing at
      3x
      the overall internet rate
    • 6. Gen Y now outnumber Baby Boomers, &
      96%
      of them have joined
      a Social Network
    • 7. 78%
      of consumers trust peer recommendations
      (Only 14% trust advertisements)
    • 8. 83%
      of all companies use Facebook
    • 9. Social media isn’t a fad
      It is a
      Revolution
      in the way we communicate
    • 10. How can Social media help me?
    • 11. Why companies use social media
      Influence brand reputation
      Increase brand awareness
      Improve Search engine ranking
      Improve website traffic
      Generate leads
      Internal communication
      Increase online sales
    • 12. 1
      Influence brand reputation
      Social media allows you to interact with the public directly.
      You can hear what people are saying & respond.
      It is a discussion rather than a one way communication.
    • 13. 2
      increase brand awareness
      Due to the public nature of social media, & the sheer number of users, social media offers the quickest way to promote your company & brand.
    • 14. 3
      Improve Search engine ranking
      When your social media presence is consistently engaging, your followers, they are more likely to publish links on their website. These inbound links are will help your website rank higher in natural search results.
    • 15. 4
      Improve website traffic
      If you have an engaging community presence, with campaigns that add value to your customers, or get them talking,
      they will be inclined to click through to your site.
    • 16. 5
      Generate leads
      When done right, social media helps to build trust & rapport with your customers & followers.
      (Listening to your customers - Having an open & honest conversation about what is & isn’t going well for your business combined with your willingness to make changes)
    • 17. 6
      Internal communication
      improve your customer support. Instantly tell people if there is a problem that your customers need to know about & respond to queries quickly, listen to them & talk to them.
    • 18. 7
      Increase
      online sales
      Relationships help sell.
      Social media builds relationships, which means your product is top of mind with your clients.
    • 19. The state of Social media today
    • 20. It is a new world of opportunities,
      & marketers are exploring without
      a map...
    • 21. People are captivated by the hype & the ease of implementation.
    • 22. Companies are launching without a plan or purpose.
      They are thinking tactically rather than strategically.
    • 23. But Social media is maturing & methods are emerging...
    • 24. Companies are in various stages of Social Media growth.
      Some not at all –
      There are many sceptics.
      (especially older generation managers)
    • 25. Most companies
      are still trialling.
      (they are just “listening”)
      They have no process.
      Most people focus initially on the platform.
    • 26. Few companies have a strategic approach;
      a formal process routinely performed.
    • 27. Do it Now!
    • 28. It is still relatively new & not every business is using it well - yet.
      Which is exactly why getting involved right now could give your business the edge.
    • 29. When it comes to small- & medium-sized businesses, social media is still a missed opportunity.
    • 30. Your size is a
      great advantage
      It is difficult for big brands - their size means it is difficult for them to engage with every user that mentions them.
    • 31. How do you get started?
    • 32. 1
      Signup
      Start with Facebook & Twitter. Secure a memorable address as soon as possible, so you don't miss out on it when you do decide to get started.
    • 33. 2
      Listen
      Spend a bit of time listening.
      You want to know what people are saying about your company, about your competitors & about your industry.
    • 34. 3
      Research competitors
      Find out what others in your industry are doing with their Social media efforts.
    • 35. 4
      Take the plunge
      Don't spend too long listening.
      Start by acknowledging anyone that mentions you.
    • 36. 5
      Work out your strategy
      Your strategy ultimately determines the success of your social media presence.
    • 37. Credit:
      Socialnomics.net
      Marketingexperiments.com
      Zeald.com

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