Social Media in your Business

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This powerpoint was for Zach Ferres' presentation at the Hardin County Young Professionals meet-up on 11/6/09. Zach discussed the changing face of communications and how you can use social media to help you achieve your business and profesional goals.

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  • The internet used to be like a phonebook, now it is like a phone.
  • Social Media in your Business

    1. 1. Social Media and your Business<br />Zach Ferres (Bouncehost)<br />Blog: http://www.zachferres.com<br />E-Mail: zcferres@bouncehost.com<br />Twitter: @zcferres<br />
    2. 2. The Evolution of the Internet<br />
    3. 3. The Evolution of Business<br />
    4. 4. The Evolution of Marketing/Sales<br />
    5. 5. What REALLY is Social Media?<br />It is an internet-based communication channel that relies on social interaction and the liberation of content<br />Subset of the Web 2.0 movement<br />Community driven websites and internet applications<br />Groundswell that ischanging the way welive our lives<br />Much more than social networking<br />
    6. 6. What ISN’T Social Media<br />It isn’t “Free”<br />It isn’t a short-term fix<br />It isn’t won’t fix a crappy business (catalyst)<br />It isn’t about the number of connections<br />It isn’t a replacement for SEO<br />It isn’t just about ROI but VOI<br />It isn’t an answer for poor customer service<br />
    7. 7.
    8. 8. Threat or opportunity?<br />Communication – changing face of human interaction<br />Could potentially be a threat<br />Could be an opportunity<br />
    9. 9. Who Gives a Sh*t?<br />We want:<br />Increase efficiency<br />Decrease expenses<br />Increase revenues<br />More sales<br />Gain insights and knowledge<br />Increase customer satisfaction and customer interaction<br />Innovate<br />Get more relevant trafficon our website<br />
    10. 10. What’s in it for Me?<br />Build brand awareness & advocacy<br />Build a network<br />Recruit<br />Reputation management<br />Drive relevant traffic to your site<br />PR<br />Customer service & customer experience<br />Strengthen customer loyalty<br />Beat your competitor<br />Personal branding<br />
    11. 11. Tips on using social media for your business<br />Retention<br />Engage customers<br />Sell yourself not your business, leverage personal relationships and authority<br />Create good content<br />Give free stuff<br />Make other people feel important<br />Monitor and respond<br />Encourage employees involved but don’t limit them<br />
    12. 12. The Future of The Internet<br />Web 3.0 / semantics web<br />Cloud computing<br />Mobility<br />TV/Phone/Internet<br />Access everywhere<br />Embrace or 10 years you might be in trouble<br />
    13. 13. Free Applications<br />RingCentral.com<br />LinkedIn.com<br />Meetup.com<br />Skype / Google Talk<br />Google Voice<br />eLance.com<br />Mint.com<br />Office online<br />Google apps<br />Open office<br />Google alerts<br />Basecamp<br />Google analytics<br />Shoutcast<br />Websitegrader.com<br />
    14. 14. Recommended Reading<br />Groundswell: Winning in a world transformed by social technologies – Charlene Li and Josh Bernoff<br />The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business – Ken Blanchard<br />Mashable.com – Social Media Guide<br />TechCrunch.com – Web 2.0<br />WebWare.com – Web 2.0<br />
    15. 15. Thanks for Listening!<br />Questions? Discussion?<br />Zach Ferres (Bouncehost)<br />Blog: http://www.zachferres.com<br />E-Mail: zcferres@bouncehost.com<br />Twitter: @zcferres<br />

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