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YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
YouTube Marketing
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YouTube Marketing

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Transcript

  • 1. YouTube Marketing
    16 Tips to Use YouTube to
    Promote Your Business
  • 2. Tip #1: Anyone Can Do a Video
    Camtasia
  • 3. Tip #2: Learn What Works on YouTube
    Funny
    Weird
    Useful
  • 4. Tip #3: Customize Your Channel
  • 5. Tip #4: Put Your URL in the Description
  • 6. Tip #5: Put Your Keywords Everywhere
  • 7. Tip #5: Put Your Keywords Everywhere
    https://adwords.google.com/select/KeywordToolExternal
  • 8. Tip #6: “Steal” Keywordsfrom Successful Videos
  • 9. Tip #7: Choose the Best Thumbnail
    My Account > My Videos > Edit
  • 10. Tip #8: Use Video Responses
    Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)
  • 11. Tip #8: Use Video Responses
  • 12. Tip #9: Create Playlists
    Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)
  • 13. Tip #10: Offer Valuable Content, Not a Sales Pitch
  • 14. Tip #11: Use Calls to Action
  • 15. Tip #11: Use Calls to Action
    2
    3
    1
  • 16. Tip #11: Use Calls to Action
    Embed on your site
    Follow me on Twitter
    Find me on Facebook
    Visit my blog (not site) for content (not sales letter)
  • 17. Tip #12: Use TubeMogul
  • 18. Tip #13: Organize Contests
    Some Great Examples I Found on YouTube
    “Do a 360 with our skis”
    “Plant your own tomatoes using our kit”
    “Show us a crazy way to use our vacuum”
  • 19. Tip #14: Promote Your Videos Outside YouTube
    Email contacts, friends, co-workers
    Blog subscribers
    Twitter, Facebook and LinkedIn
    Embed them on your site / blog
    ASK PEOPLE TO SHARE!
  • 20. Tip #15: Keep It Short
  • 21. Tip #16: Analyze and Learn
  • 22. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com/blog
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio
  • 23. Download the Slides
    http://bit.ly/zeke-youtube

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