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YouTube Marketing

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Transcript

  • 1. YouTube Marketing
    16 Tips to Use YouTube to
    Promote Your Business
  • 2. Tip #1: Anyone Can Do a Video
    Camtasia
  • 3. Tip #2: Learn What Works on YouTube
    Funny
    Weird
    Useful
  • 4. Tip #3: Customize Your Channel
  • 5. Tip #4: Put Your URL in the Description
  • 6. Tip #5: Put Your Keywords Everywhere
  • 7. Tip #5: Put Your Keywords Everywhere
    https://adwords.google.com/select/KeywordToolExternal
  • 8. Tip #6: “Steal” Keywordsfrom Successful Videos
  • 9. Tip #7: Choose the Best Thumbnail
    My Account > My Videos > Edit
  • 10. Tip #8: Use Video Responses
    Search your keywords > Find videos with a lot of views > Post video responses where appropriate (don’t spam)
  • 11. Tip #8: Use Video Responses
  • 12. Tip #9: Create Playlists
    Add your video to a new playlist you create > Add other videos > Choose a smart name for your playlist (think keywords)
  • 13. Tip #10: Offer Valuable Content, Not a Sales Pitch
  • 14. Tip #11: Use Calls to Action
  • 15. Tip #11: Use Calls to Action
    2
    3
    1
  • 16. Tip #11: Use Calls to Action
    Embed on your site
    Follow me on Twitter
    Find me on Facebook
    Visit my blog (not site) for content (not sales letter)
  • 17. Tip #12: Use TubeMogul
  • 18. Tip #13: Organize Contests
    Some Great Examples I Found on YouTube
    “Do a 360 with our skis”
    “Plant your own tomatoes using our kit”
    “Show us a crazy way to use our vacuum”
  • 19. Tip #14: Promote Your Videos Outside YouTube
    Email contacts, friends, co-workers
    Blog subscribers
    Twitter, Facebook and LinkedIn
    Embed them on your site / blog
    ASK PEOPLE TO SHARE!
  • 20. Tip #15: Keep It Short
  • 21. Tip #16: Analyze and Learn
  • 22. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com/blog
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio
  • 23. Download the Slides
    http://bit.ly/zeke-youtube