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Total Website Makeover

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Transcript

  • 1. Total Website Makeover
    How to Transform an Underperforming Site into the Most Effective Selling Machine
  • 2. Presentation Link
    www.bit.ly/zeke-effective-web-design
  • 3. The Web Designer’s Role
  • 4. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 5. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 6. The Sales Funnel
  • 7. The Sales Funnel
  • 8. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 9. Testimonials
  • 10. Case Studies
  • 11. List of Clients
  • 12. Certifications, Awards, Credentials
  • 13. Trust Logos
  • 14. As Seen On
  • 15. Celebrity and Expert Endorsements
  • 16. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 17. Allow Visitors to Subscribe
  • 18. Allow Visitors to Follow You
  • 19. Allow Visitors to Share
  • 20. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 21. Stick to Conventions
    This is a link
  • 22. Learn Copywriting
    http://bit.ly/copywriting-1
    The AdWeek Copywriting Handbook (Get it from Amazon)
  • 23. Less Is More
  • 24. Less Is More
  • 25. Make Your Text Easy Read/Skim
  • 26. Make Your Text Easy Read/Skim
  • 27. Scarcity and Urgency
  • 28. Passive Marketing vs. Calls to Action
  • 29. Don’t Ask for More Information than You Need
  • 30. Learn How to Monetize a Website
    Sell your own products
    Sell someone else’s products
    Sell leads
    Sell ads
    Beg
  • 31. How to Overcome Objections
  • 32. Benefits vs. Features
  • 33. Write as You Talk
    "The New Ventures Mission is to scout profitable growth opportunities in relationships, both internally and externally, in emerging, mission inclusive markets, and explore new paradigms and then filter and communicate and evangelize the findings.”
    "It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs"
  • 34. Make It Easy for People to Get in Touch with You
  • 35. The Paradox of Choice
  • 36. Contrast and Decoy Offers
    Option 1:
    Online Access Only
    $57/Year
    Option 2:
    Magazine Only
    $77/Year
    Option 3:
    Magazine+Online Access
    Special Offer!
    $110/Year
    $77/Year
  • 37. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 38. Landing Pages
  • 39. Landing Pages
  • 40. Landing Pages
  • 41. Landing Pages
  • 42. Landing Pages
  • 43. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 44. Balsamiq Mockups
  • 45. Google Website Optimizer
  • 46. UserTesting.com
  • 47. Google Analytics
  • 48. ClickTale
  • 49. CrazyEgg
  • 50. SurveyMonkey
  • 51. Total Website Makeover
    The Sales Funnel
    Credibility
    Web 3.0 Websites
    15 Web Design Tips
    5 Effective Landing Pages
    Tools
    Case Studies
  • 52. Presentation Link
    www.bit.ly/zeke-effective-web-design
  • 53. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com/blog
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio
  • 54. 2 More Things
    Feedback: http://bit.ly/zeke-survey
    Register for Seminars & Webinars: http://bit.ly/zeke-register