Total Website Makeover

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Total Website Makeover

  1. 1. Total Website Makeover<br />How to Transform an Underperforming Site into the Most Effective Selling Machine<br />
  2. 2. Presentation Link<br />www.bit.ly/zeke-effective-web-design<br />
  3. 3. The Web Designer’s Role<br />
  4. 4. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  5. 5. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  6. 6. The Sales Funnel<br />
  7. 7. The Sales Funnel<br />
  8. 8. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  9. 9. Testimonials<br />
  10. 10. Case Studies<br />
  11. 11. List of Clients<br />
  12. 12. Certifications, Awards, Credentials<br />
  13. 13. Trust Logos<br />
  14. 14. As Seen On<br />
  15. 15. Celebrity and Expert Endorsements<br />
  16. 16. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  17. 17. Allow Visitors to Subscribe<br />
  18. 18. Allow Visitors to Follow You<br />
  19. 19. Allow Visitors to Share<br />
  20. 20. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  21. 21. Stick to Conventions<br />This is a link<br />
  22. 22. Learn Copywriting<br />http://bit.ly/copywriting-1<br />The AdWeek Copywriting Handbook (Get it from Amazon)<br />
  23. 23. Less Is More<br />
  24. 24. Less Is More<br />
  25. 25. Make Your Text Easy Read/Skim<br />
  26. 26. Make Your Text Easy Read/Skim<br />
  27. 27. Scarcity and Urgency<br />
  28. 28. Passive Marketing vs. Calls to Action<br />
  29. 29. Don’t Ask for More Information than You Need<br />
  30. 30. Learn How to Monetize a Website<br />Sell your own products<br />Sell someone else’s products<br />Sell leads<br />Sell ads<br />Beg<br />
  31. 31. How to Overcome Objections<br />
  32. 32. Benefits vs. Features<br />
  33. 33. Write as You Talk<br />"The New Ventures Mission is to scout profitable growth opportunities in relationships, both internally and externally, in emerging, mission inclusive markets, and explore new paradigms and then filter and communicate and evangelize the findings.”<br />"It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs"<br />
  34. 34. Make It Easy for People to Get in Touch with You<br />
  35. 35. The Paradox of Choice<br />
  36. 36. Contrast and Decoy Offers<br />Option 1:<br />Online Access Only<br />$57/Year<br />Option 2:<br />Magazine Only<br />$77/Year<br />Option 3:<br />Magazine+Online Access<br />Special Offer!<br />$110/Year<br />$77/Year<br />
  37. 37. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  38. 38. Landing Pages<br />
  39. 39. Landing Pages<br />
  40. 40. Landing Pages<br />
  41. 41. Landing Pages<br />
  42. 42. Landing Pages<br />
  43. 43. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  44. 44. Balsamiq Mockups<br />
  45. 45. Google Website Optimizer<br />
  46. 46. UserTesting.com<br />
  47. 47. Google Analytics<br />
  48. 48. ClickTale<br />
  49. 49. CrazyEgg<br />
  50. 50. SurveyMonkey<br />
  51. 51. Total Website Makeover<br />The Sales Funnel<br />Credibility<br />Web 3.0 Websites<br />15 Web Design Tips<br />5 Effective Landing Pages<br />Tools<br />Case Studies<br />
  52. 52. Presentation Link<br />www.bit.ly/zeke-effective-web-design<br />
  53. 53. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com/blog<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />
  54. 54. 2 More Things<br />Feedback: http://bit.ly/zeke-survey<br />Register for Seminars & Webinars: http://bit.ly/zeke-register<br />
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