Link Building Webinar


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Link Building Webinar

  1. 1. Link Building<br />How to Build the Links You Needto Rank at the top of Google<br />
  2. 2. Why Links Are So Important<br />
  3. 3. The 10 Immutable Laws of Link Building<br />
  4. 4. #1: The More, the Merrier<br />Quantity<br />
  5. 5. #2: Links from High Authority Sites Are More Valuable<br />Quality<br />
  6. 6. #3: Topical Relationship Matters<br />
  7. 7. #4: Google Ranks Pages, Not Domains<br />
  8. 8. #5: Anchor Text is Everything<br />WRONG:<br />Interested in our SEO services? Learn more<br />Check out our SEO services:<br />RIGHT:<br />Learn more about our SEO services<br />
  9. 9. #6: Context Matters<br />
  10. 10. #7: Internal Links Count<br />
  11. 11. #8: Not All Links Last Forever<br />
  12. 12. #9: Make It Look Natural<br />
  13. 13. #10: Beware of NoFollow Links<br /><br />
  14. 14. The Link Building Process<br />List of Potential Link Sources<br />Work on Getting the Links<br />Earn Links<br />Ask for Links<br />Place Links<br />
  15. 15. Finding Potential Link Sources<br />
  16. 16. From Sites that Link to Your Competitors<br /><br />
  17. 17. From Sites that Link to Your Competitors<br /><br />
  18. 18. Google’s “Similar Search”<br />
  19. 19. From Top Ranking Sites<br />
  20. 20. Article Marketing Tactic #1<br />Submit your article to<br />Track a unique snippet of your article using Google Alerts<br />See who re-posts your content. Pursue good opportunities.<br />
  21. 21. Article Marketing Tactic #2<br />Write an article<br />Post it to:<br />Your blog<br />Facebook/Twitter/LinkedIn<br />LinkedIn groups<br />Forums / discussion boards / message boards<br />Add this call to action at the end of the article:<br />Do You Want to Post this Article to Your Blog or Website? Feel Free to Do So. All I Ask Is that You Mention the Original Source:Zeke Camusio is the Founder and CEO of The Outsourcing Company, an Internet Marketing Agency based out of Portland, OR.<br />---<br />Here’s the HTML code:<br /><p>Zeke Camusio is the Founder and CEO of The Outsourcing Company, an <a href=“”>Internet Marketing Agency</a> based out of Portland, OR.</p><br />
  22. 22. From Directories<br />PremiumDirectories<br />LocalDirectories<br />BlogDirectories<br />Yahoo<br />DMOZ<br /><br />BOTW<br />BOTW blogs<br />Gimpsy<br />Skaffe<br />WOW<br />Aviva<br />GoGuides<br />StartingPoint<br />WebBeacon<br />JoeAnt<br /><br />Google Local<br />Yahoo! Local<br />Bing Local<br />InfoUSA<br />Yellow Pages<br />Localeze<br />Yelp<br /><br />BOTW blogs<br />BlogCatalog<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Warning: Don’t waste toomuch time on directories.<br />NicheDirectories<br />[keyword] + directory<br />[keyword] + submit site<br />[keyword] + add site<br />
  23. 23. From Social Media Sites<br />
  24. 24. Use These Secret Link Building Queries<br />[mdkw] inurl:category/guest<br />[mdkw] "guest blogger" <br />[mdkw] guest blog post writer<br />[mdkw] "guest post" <br />[mdkw] "guest article"<br />[mdkw] "guest column"<br />[mdkw] inurl:contributors<br />{keyword} “guest blogger” OR “guest post” OR “guest article” OR “guest column”<br />{keyword} “become a contributor” OR “contribute to this site”<br />{keyword} “write for us” OR “write for me”<br />{keyword} inurl:category/guest<br />{keyword} “top * [tools/ articles/ websites/ etc.]” -> refine search to ~1 year ago. Contact anybody who shows up and ask if you can help with the 2009/ 20** edition of the article<br />[pr welcome], [submit * review], [pr friendly], [pr contact], [pr info], [get * reviewed], [allintitle:get * reviewed], [reviews inurl:submit]<br />[intitle:submitintitle:contest], [allintitle:submit * contest], [blog contests], [submit * giveaway]<br />["in kind donations" list], ["in kind donors" list]<br />
  25. 25. Use These Secret Link Building Queries<br />intitle:[{target keyword} videos], intitle:[{target keyword} clips]<br />intitle:[{target keyword} tools], intitle:[free {target keyword} tools], intitle:[list of free {target keyword} tools], intitle:[list of {target keyword} tools]<br />“keyword phrase” sponsor charity<br />“public library” “useful links” keyword phrase<br />“useful keyword phrase sites” library –<br />“helpful keyword phrase sites” library –<br />“favorite keyword phrase sites” library –<br />“best keyword phrase” OR<br />keyword phrase resources public library<br />keyword phrase<br />In Google Image Search to find the little “U Comment – I Follow” logo: “MY KEYPHRASE” inurl:ifollow*.gif <br /> [mdkw] blog list<br />[mdkw] top bloggers<br />[mdkw] blogroll<br />[mdkw] "blog roll"<br />
  26. 26. Use These Secret Link Building Queries<br />[mdkw] twitter list<br />[mdkw] twitter users<br />[mdkw] "list of lists"<br />[mdkw] "top * ways"<br />[mdkw] "top * tips"<br />[mdkw] "top 10"<br />[mdkw] "top 100"<br />[mdkw] intitle:"q/a with"<br />[mdkw] intitle:"q&a with"<br />[mdkw] intitle:experts interview OR talk OR discuss OR answer<br />[mdkw] expert interview<br />[mdkw] intitle:interview<br />["Notify me of follow-up comments?"+"Submit the word you see below:"]<br />
  27. 27. SEOMoz Link Finder Tool<br /><br />
  28. 28. SEOMoz Juicy Link Finder<br /><br />
  29. 29. From People You Know<br />Partners<br />Co-workers<br />Vendors (Testimonials)<br />Clients<br />Friends, family, people with websites<br />
  30. 30. From Sites that Already Link to You<br />
  31. 31. From Blog Comments<br />Warning: Be Relevant. Don’tSpam. This Is an Opportunityto Position Yourself as aThough Leader in Your Industry.<br />
  32. 32. Create the New Version of an Old Resource<br />
  33. 33. Look for Broken Links on Resource Pages<br /><br />
  34. 34. Look for Broken Links on Resource Pages<br /><br />Google<br />Niche directories<br /><br />
  35. 35. Look for Broken Links on Resource Pages<br />
  36. 36. Interview Experts in Your Industry<br />
  37. 37. Guest Blogging<br />Comment often. Add value to the conversation.<br />Reach out to the blogger.<br />Offer them one exclusive piece.<br />Promote it like crazy.<br />Offer to write for them regularly.<br />Check out<br />
  38. 38. Translate Content<br />
  39. 39. Donations<br />
  40. 40. Get Media Coverage<br />Put together charity events<br />Do something crazy<br />Do contests and sweepstakes<br />LET THE MEDIA KNOW!<br />
  41. 41. Badges<br />
  42. 42. Link Building Best Practices<br />
  43. 43. Use a CRM Tool<br /><br /><br />
  44. 44. How to Approach a Website Owner Effectively<br />Be nice, funny, likable.<br />Personalize your emails<br />Make it about them, not you<br />Build a relationship before you ask for something<br />Find something broken on their site<br />Use the phone!<br />“Be a woman”<br />Be the Public Relations or Marketing Director, not the “SEO Specialist”<br />Use an email address from the same domain<br />
  45. 45. Give Something Away for FREE<br />Reports<br />Videos<br />DVDs<br />Books<br />Free consultation<br />Magazine<br />Free trial<br />Free samples<br />Tools<br />Quizzes<br />Games<br />Webinars<br />
  46. 46. Your Design Needs to Be Awesome<br />
  47. 47. Social Signals Are Extremely Important, Too<br />
  48. 48. Getting the Pages Linking to Your Site Indexed<br />Bookmark these pages on Digg and Deliciousso Google Can Find Them. Tweet them, too.<br />
  49. 49. About Automation and “Black Hat” Link Building<br /><br /><br />
  50. 50. Don’t Buy Links(At Least Not from Link Brokers)<br />
  51. 51. Thank You!<br />Zeke Camusio<br />503-367-7561<br /><br /><br />
  52. 52. Next Webinar:10 Awesome Productivity Tools That Will Save You 5 Hours a Week<br /><br />
  53. 53. Questions<br />
  54. 54. Download the Slides<br /><br />
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