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Link Building Webinar
 

Link Building Webinar

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    Link Building Webinar Link Building Webinar Presentation Transcript

    • Link Building
      How to Build the Links You Needto Rank at the top of Google
    • Why Links Are So Important
    • The 10 Immutable Laws of Link Building
    • #1: The More, the Merrier
      Quantity
    • #2: Links from High Authority Sites Are More Valuable
      Quality
    • #3: Topical Relationship Matters
    • #4: Google Ranks Pages, Not Domains
    • #5: Anchor Text is Everything
      WRONG:
      Interested in our SEO services? Learn more
      Check out our SEO services: www.TheOutsourcingCompany.com
      RIGHT:
      Learn more about our SEO services
    • #6: Context Matters
    • #7: Internal Links Count
    • #8: Not All Links Last Forever
    • #9: Make It Look Natural
    • #10: Beware of NoFollow Links
      http://tools.seobook.com/firefox/seo-for-firefox.html
    • The Link Building Process
      List of Potential Link Sources
      Work on Getting the Links
      Earn Links
      Ask for Links
      Place Links
    • Finding Potential Link Sources
    • From Sites that Link to Your Competitors
      http://www.opensiteexplorer.org
    • From Sites that Link to Your Competitors
      http://www.seomoz.org/labs/link-intersect
    • Google’s “Similar Search”
    • From Top Ranking Sites
    • Article Marketing Tactic #1
      Submit your article to EzineArticles.com
      Track a unique snippet of your article using Google Alerts
      See who re-posts your content. Pursue good opportunities.
    • Article Marketing Tactic #2
      Write an article
      Post it to:
      Your blog
      Facebook/Twitter/LinkedIn
      LinkedIn groups
      Forums / discussion boards / message boards
      Add this call to action at the end of the article:
      Do You Want to Post this Article to Your Blog or Website? Feel Free to Do So. All I Ask Is that You Mention the Original Source:Zeke Camusio is the Founder and CEO of The Outsourcing Company, an Internet Marketing Agency based out of Portland, OR.
      ---
      Here’s the HTML code:
      <p>Zeke Camusio is the Founder and CEO of The Outsourcing Company, an <a href=“http://www.TheOutsourcingCompany.com”>Internet Marketing Agency</a> based out of Portland, OR.</p>
    • From Directories
      PremiumDirectories
      LocalDirectories
      BlogDirectories
      Yahoo
      DMOZ
      Business.com
      BOTW
      BOTW blogs
      Gimpsy
      Skaffe
      WOW
      Aviva
      GoGuides
      StartingPoint
      WebBeacon
      JoeAnt
      www.seomoz.org/directories
      Google Local
      Yahoo! Local
      Bing Local
      InfoUSA
      Yellow Pages
      Localeze
      Yelp
      UniversalBusinessListing.org
      BOTW blogs
      BlogCatalog
      www.blog-search.com/
      www.blogarama.com/
      www.blogbunch.com/
      www.blogcatalog.com/
      www.blogcode.com/
      www.blogexplosion.com/
      www.blogflux.com/
      www.bloggernity.com/
      www.bloghop.com/
      www.bloghub.com/
      www.bloglisting.net/
      www.blogrankings.com/
      www.blogtoplist.com/
      www.britblog.com/
      findingblog.com/
      www.geekyspeaky.com/links/
      www.getblogs.com/
      www.globeofblogs.com/
      www.iblogbusiness.com/
      www.lsblogs.com/
      myblog2u.com/
      www.quickblogdirectory.com/
      sportsblogs.org/
      www.theweblogreview.com/index.php
      www.weblogalot.com/
      Warning: Don’t waste toomuch time on directories.
      NicheDirectories
      [keyword] + directory
      [keyword] + submit site
      [keyword] + add site
    • From Social Media Sites
    • Use These Secret Link Building Queries
      [mdkw] inurl:category/guest
      [mdkw] "guest blogger"
      [mdkw] guest blog post writer
      [mdkw] "guest post"
      [mdkw] "guest article"
      [mdkw] "guest column"
      [mdkw] inurl:contributors
      {keyword} “guest blogger” OR “guest post” OR “guest article” OR “guest column”
      {keyword} “become a contributor” OR “contribute to this site”
      {keyword} “write for us” OR “write for me”
      {keyword} inurl:category/guest
      {keyword} “top * [tools/ articles/ websites/ etc.]” -> refine search to ~1 year ago. Contact anybody who shows up and ask if you can help with the 2009/ 20** edition of the article
      [pr welcome], [submit * review], [pr friendly], [pr contact], [pr info], [get * reviewed], [allintitle:get * reviewed], [reviews inurl:submit]
      [intitle:submitintitle:contest], [allintitle:submit * contest], [blog contests], [submit * giveaway]
      ["in kind donations" list], ["in kind donors" list]
    • Use These Secret Link Building Queries
      intitle:[{target keyword} videos], intitle:[{target keyword} clips]
      intitle:[{target keyword} tools], intitle:[free {target keyword} tools], intitle:[list of free {target keyword} tools], intitle:[list of {target keyword} tools]
      “keyword phrase” sponsor charity
      “public library” “useful links” keyword phrase site:.gov
      “useful keyword phrase sites” library –clientwebsitesite:.edu
      “helpful keyword phrase sites” library –clientwebsitesite:.edu
      “favorite keyword phrase sites” library –clientwebsitesite:.edu
      “best keyword phrase” site:.edu OR site:.org
      keyword phrase resources public library site:.us
      keyword phrase site:.edu
      In Google Image Search to find the little “U Comment – I Follow” logo: “MY KEYPHRASE” inurl:ifollow*.gif
      [mdkw] blog list
      [mdkw] top bloggers
      [mdkw] blogroll
      [mdkw] "blog roll"
    • Use These Secret Link Building Queries
      [mdkw] twitter list
      [mdkw] twitter users
      [mdkw] "list of lists"
      [mdkw] "top * ways"
      [mdkw] "top * tips"
      [mdkw] "top 10"
      [mdkw] "top 100"
      [mdkw] intitle:"q/a with"
      [mdkw] intitle:"q&a with"
      [mdkw] intitle:experts interview OR talk OR discuss OR answer
      [mdkw] expert interview
      [mdkw] intitle:interview
      ["Notify me of follow-up comments?"+"Submit the word you see below:"]
    • SEOMoz Link Finder Tool
      http://www.seomoz.org/labs/link-finder/index.php
    • SEOMoz Juicy Link Finder
      http://www.seomoz.org/link-finder/
    • From People You Know
      Partners
      Co-workers
      Vendors (Testimonials)
      Clients
      Friends, family, people with websites
    • From Sites that Already Link to You
    • From Blog Comments
      Warning: Be Relevant. Don’tSpam. This Is an Opportunityto Position Yourself as aThough Leader in Your Industry.
    • Create the New Version of an Old Resource
    • Look for Broken Links on Resource Pages
      http://www.kevinfreitas.net/extensions/linkchecker/
    • Look for Broken Links on Resource Pages
      Delicious.com
      Google
      Niche directories
      DMOZ.org
    • Look for Broken Links on Resource Pages
    • Interview Experts in Your Industry
    • Guest Blogging
      Comment often. Add value to the conversation.
      Reach out to the blogger.
      Offer them one exclusive piece.
      Promote it like crazy.
      Offer to write for them regularly.
      Check out MyBlogGuest.com
    • Translate Content
    • Donations
    • Get Media Coverage
      Put together charity events
      Do something crazy
      Do contests and sweepstakes
      LET THE MEDIA KNOW!
    • Badges
    • Link Building Best Practices
    • Use a CRM Tool
      http://www.buzzstream.com/link-building
      http://highrisehq.com/
    • How to Approach a Website Owner Effectively
      Be nice, funny, likable.
      Personalize your emails
      Make it about them, not you
      Build a relationship before you ask for something
      Find something broken on their site
      Use the phone!
      “Be a woman”
      Be the Public Relations or Marketing Director, not the “SEO Specialist”
      Use an email address from the same domain
    • Give Something Away for FREE
      Reports
      Videos
      DVDs
      Books
      Free consultation
      Magazine
      Free trial
      Free samples
      Tools
      Quizzes
      Games
      Webinars
    • Your Design Needs to Be Awesome
    • Social Signals Are Extremely Important, Too
    • Getting the Pages Linking to Your Site Indexed
      Bookmark these pages on Digg and Deliciousso Google Can Find Them. Tweet them, too.
    • About Automation and “Black Hat” Link Building
      www.senuke.com
      www.wickedfire.com
    • Don’t Buy Links(At Least Not from Link Brokers)
    • Thank You!
      Zeke Camusio
      503-367-7561
      zeke@TheOutsourcingCompany.com
      www.TheOutsourcingCompany.com
    • Next Webinar:10 Awesome Productivity Tools That Will Save You 5 Hours a Week
      www.TheOutsourcingCompany.com/blog
    • Questions
    • Download the Slides
      http://bit.ly/zeke-lb-webinar