Your SlideShare is downloading. ×
0
Keyword Research<br />How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns<br />
Why Does It Matter?<br />
The Keyword Research Process<br />5 - 15<br />1- Discovery<br />2- Analysis<br />100 – 1,000<br />
Keyword<br />Discovery<br />
Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
The Keywords on Your Mind<br />
Other Keyword Research Tools<br />KeywordDiscovery.com<br />WordTracker.com<br />
Spy on Your Competitors<br />
Spy on Your Competitors<br />
Spy on Your Competitors<br />
Dig Deeper<br />
Some Ideas to Find Keywords<br />What your business is (“Internet marketing agency”)<br />How you help your clients (“Rank...
Keyword<br />Analysisfor SEO<br />
Search Volume<br />
Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
Relevancy<br />Use common sense<br />Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep de...
Relevancy<br />
Choosing<br />The Right<br />Keywords<br />
Choosing the Right Keywords<br />Primary Keywords (5-15)<br />50% Broad 50% Long-Tail<br />1 page per keyword<br />Seconda...
Keyword<br />Analysisfor PPC<br />
Keyword Analysis for PPC<br />Test ALL your keywords<br />Set up the Google AdWords tracking code (Tools > Conversions) <b...
Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
Two Announcements<br />Social Media Marketing Video:<br />Google AdWords Advanced Tactics:<br />www.TheOutsourcingCompany....
Questions<br />
Download the Slides and the Spreadsheet Template<br />www.bit.ly/zeke-keyword-research<br />
Upcoming SlideShare
Loading in...5
×

Keyword Research Webinar

1,183

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,183
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Keyword Research Webinar"

  1. 1. Keyword Research<br />How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns<br />
  2. 2. Why Does It Matter?<br />
  3. 3. The Keyword Research Process<br />5 - 15<br />1- Discovery<br />2- Analysis<br />100 – 1,000<br />
  4. 4. Keyword<br />Discovery<br />
  5. 5. Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
  6. 6. The Keywords on Your Mind<br />
  7. 7. Other Keyword Research Tools<br />KeywordDiscovery.com<br />WordTracker.com<br />
  8. 8. Spy on Your Competitors<br />
  9. 9. Spy on Your Competitors<br />
  10. 10. Spy on Your Competitors<br />
  11. 11. Dig Deeper<br />
  12. 12. Some Ideas to Find Keywords<br />What your business is (“Internet marketing agency”)<br />How you help your clients (“Rank first on Google”, “Romantic getaway”)<br />Products you sell (“Search Engine Optimization”)<br />Similar or competing products (“vacuum cleaner”, “XM-100”)<br />Attract the right audience (“how to increase productivity”)<br />
  13. 13. Keyword<br />Analysisfor SEO<br />
  14. 14. Search Volume<br />
  15. 15. Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
  16. 16. Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
  17. 17. Relevancy<br />Use common sense<br />Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”<br />
  18. 18. Relevancy<br />
  19. 19. Choosing<br />The Right<br />Keywords<br />
  20. 20. Choosing the Right Keywords<br />Primary Keywords (5-15)<br />50% Broad 50% Long-Tail<br />1 page per keyword<br />Secondary Keywords (100-500)<br />100% Long-Tail<br />Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)<br />
  21. 21. Keyword<br />Analysisfor PPC<br />
  22. 22. Keyword Analysis for PPC<br />Test ALL your keywords<br />Set up the Google AdWords tracking code (Tools > Conversions) <br />See which ones bring you traffic<br />And which ones bring you SALES/LEADS<br />
  23. 23. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
  24. 24. Two Announcements<br />Social Media Marketing Video:<br />Google AdWords Advanced Tactics:<br />www.TheOutsourcingCompany.com/blog<br />
  25. 25. Questions<br />
  26. 26. Download the Slides and the Spreadsheet Template<br />www.bit.ly/zeke-keyword-research<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×