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Keyword Research Webinar

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Transcript

  • 1. Keyword Research
    How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns
  • 2. Why Does It Matter?
  • 3. The Keyword Research Process
    5 - 15
    1- Discovery
    2- Analysis
    100 – 1,000
  • 4. Keyword
    Discovery
  • 5. Google Keyword Tool
    Your home page
    Other pages
    Your competitor’s site
  • 6. The Keywords on Your Mind
  • 7. Other Keyword Research Tools
    KeywordDiscovery.com
    WordTracker.com
  • 8. Spy on Your Competitors
  • 9. Spy on Your Competitors
  • 10. Spy on Your Competitors
  • 11. Dig Deeper
  • 12. Some Ideas to Find Keywords
    What your business is (“Internet marketing agency”)
    How you help your clients (“Rank first on Google”, “Romantic getaway”)
    Products you sell (“Search Engine Optimization”)
    Similar or competing products (“vacuum cleaner”, “XM-100”)
    Attract the right audience (“how to increase productivity”)
  • 13. Keyword
    Analysisfor SEO
  • 14. Search Volume
  • 15. Current Ranking
    http://tools.seobook.com/firefox/rank-checker/
  • 16. Competition
    http://www.seomoz.org/keyword-difficulty/
  • 17. Relevancy
    Use common sense
    Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”
  • 18. Relevancy
  • 19. Choosing
    The Right
    Keywords
  • 20. Choosing the Right Keywords
    Primary Keywords (5-15)
    50% Broad 50% Long-Tail
    1 page per keyword
    Secondary Keywords (100-500)
    100% Long-Tail
    Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)
  • 21. Keyword
    Analysisfor PPC
  • 22. Keyword Analysis for PPC
    Test ALL your keywords
    Set up the Google AdWords tracking code (Tools > Conversions)
    See which ones bring you traffic
    And which ones bring you SALES/LEADS
  • 23. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com
  • 24. Two Announcements
    Social Media Marketing Video:
    Google AdWords Advanced Tactics:
    www.TheOutsourcingCompany.com/blog
  • 25. Questions
  • 26. Download the Slides and the Spreadsheet Template
    www.bit.ly/zeke-keyword-research