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Keyword Research Webinar
 

Keyword Research Webinar

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    Keyword Research Webinar Keyword Research Webinar Presentation Transcript

    • Keyword Research
      How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns
    • Why Does It Matter?
    • The Keyword Research Process
      5 - 15
      1- Discovery
      2- Analysis
      100 – 1,000
    • Keyword
      Discovery
    • Google Keyword Tool
      Your home page
      Other pages
      Your competitor’s site
    • The Keywords on Your Mind
    • Other Keyword Research Tools
      KeywordDiscovery.com
      WordTracker.com
    • Spy on Your Competitors
    • Spy on Your Competitors
    • Spy on Your Competitors
    • Dig Deeper
    • Some Ideas to Find Keywords
      What your business is (“Internet marketing agency”)
      How you help your clients (“Rank first on Google”, “Romantic getaway”)
      Products you sell (“Search Engine Optimization”)
      Similar or competing products (“vacuum cleaner”, “XM-100”)
      Attract the right audience (“how to increase productivity”)
    • Keyword
      Analysisfor SEO
    • Search Volume
    • Current Ranking
      http://tools.seobook.com/firefox/rank-checker/
    • Competition
      http://www.seomoz.org/keyword-difficulty/
    • Relevancy
      Use common sense
      Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”
    • Relevancy
    • Choosing
      The Right
      Keywords
    • Choosing the Right Keywords
      Primary Keywords (5-15)
      50% Broad 50% Long-Tail
      1 page per keyword
      Secondary Keywords (100-500)
      100% Long-Tail
      Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)
    • Keyword
      Analysisfor PPC
    • Keyword Analysis for PPC
      Test ALL your keywords
      Set up the Google AdWords tracking code (Tools > Conversions)
      See which ones bring you traffic
      And which ones bring you SALES/LEADS
    • Thank You!
      Zeke Camusio
      503-367-7561
      zeke@TheOutsourcingCompany.com
      www.TheOutsourcingCompany.com
    • Two Announcements
      Social Media Marketing Video:
      Google AdWords Advanced Tactics:
      www.TheOutsourcingCompany.com/blog
    • Questions
    • Download the Slides and the Spreadsheet Template
      www.bit.ly/zeke-keyword-research