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Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
Keyword Research Webinar
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Keyword Research Webinar

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  1. Keyword Research<br />How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns<br />
  2. Why Does It Matter?<br />
  3. The Keyword Research Process<br />5 - 15<br />1- Discovery<br />2- Analysis<br />100 – 1,000<br />
  4. Keyword<br />Discovery<br />
  5. Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
  6. The Keywords on Your Mind<br />
  7. Other Keyword Research Tools<br />KeywordDiscovery.com<br />WordTracker.com<br />
  8. Spy on Your Competitors<br />
  9. Spy on Your Competitors<br />
  10. Spy on Your Competitors<br />
  11. Dig Deeper<br />
  12. Some Ideas to Find Keywords<br />What your business is (“Internet marketing agency”)<br />How you help your clients (“Rank first on Google”, “Romantic getaway”)<br />Products you sell (“Search Engine Optimization”)<br />Similar or competing products (“vacuum cleaner”, “XM-100”)<br />Attract the right audience (“how to increase productivity”)<br />
  13. Keyword<br />Analysisfor SEO<br />
  14. Search Volume<br />
  15. Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
  16. Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
  17. Relevancy<br />Use common sense<br />Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”<br />
  18. Relevancy<br />
  19. Choosing<br />The Right<br />Keywords<br />
  20. Choosing the Right Keywords<br />Primary Keywords (5-15)<br />50% Broad 50% Long-Tail<br />1 page per keyword<br />Secondary Keywords (100-500)<br />100% Long-Tail<br />Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)<br />
  21. Keyword<br />Analysisfor PPC<br />
  22. Keyword Analysis for PPC<br />Test ALL your keywords<br />Set up the Google AdWords tracking code (Tools > Conversions) <br />See which ones bring you traffic<br />And which ones bring you SALES/LEADS<br />
  23. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
  24. Two Announcements<br />Social Media Marketing Video:<br />Google AdWords Advanced Tactics:<br />www.TheOutsourcingCompany.com/blog<br />
  25. Questions<br />
  26. Download the Slides and the Spreadsheet Template<br />www.bit.ly/zeke-keyword-research<br />

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