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How to BecomeA Google AdWords Pro        Presented by Zeke Camusio                        July 12, 2012
About Me – CEO of The Outsourcing Company – Serial Entrepreneur – Author of The Internet Marketing Bible – Columnist for E...
Today’s Program
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Keywords• Keyword Research   – Watch this webinar: http://bit.ly/keyword-research-tutor...
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Bidding Strategy• Find Out How Much You Should Bid   – Use this tool: http://bit.ly/goo...
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Quality Score• How to Increase Your Quality Score   – Group keywords by theme   – Write...
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Click-Through-Rate (CTR)• Why a High CTR Is Important   – Higher positions   – Lower co...
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Conversion Tracking• eCommerce Site Example
How to Become a Google AdWords Pro:Conversion Tracking• Lead Generation Site Example
How to Become a Google AdWords Pro:Conversion Tracking• How to Set It Up
How to Become a Google AdWords Pro:The Program                          Keywords                       Bidding Strategy   ...
How to Become a Google AdWords Pro:Campaign Optimization• Download the AdWords Editor   – http://bit.ly/adwords-editor-dow...
How to Become a Google AdWords Pro:Campaign Optimization• Get Bidding and Keyword Suggestions
How to Become a Google AdWords Pro:Campaign Optimization• Add Negative Keywords FTW
How to Become a Google AdWords Pro:Campaign Optimization• Split-Test Ads
How to Become a Google AdWords Pro:Campaign Optimization• My AdWords Campaign Optimization Ruleset   – Stop paying attenti...
Thank You!     Zeke Camusio zeke@TheOutsourcingCompany.com           503-367-7561
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Google AdWords Tutorial

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Master Google AdWords with this step-by-step tutorial.

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  • I've tried for hours to see your slides....and it seems to have issues with connecting to the server. Anyway to see it elsewhere? Thanks!
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  • Adding a managed placement in Google Adwords lets you set a specific bid for that placement. You set higher bids for placements where you’d like more traffic, and lower bids for placements that aren’t meeting your performance goals. You only know that if you have the appropriate conversion tracking in place, and that means getting down into programming, etc. I'm no good at that, so when I need help with my PPC I just call Simon at 256-398-3835.
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  • Great Presentation and Here also a great short way to get a free Google Adwords coupon code for any country just visit on
    www. freevouch .com I m share a free Google Adwords UK country coupon code 3T6YF-7PKP7-3VLH
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  • Thanks for the presentation, particularly liked slide 22, that's a useful set of rules to follow!

    For those starting out in PPC marketing take a look at my blog ppcwins.com

    I'll be covering a lot of this information in more depth in the coming weeks.
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  • try http://www.adwordscertificationhelp.org
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Transcript of "Google AdWords Tutorial"

  1. 1. How to BecomeA Google AdWords Pro Presented by Zeke Camusio July 12, 2012
  2. 2. About Me – CEO of The Outsourcing Company – Serial Entrepreneur – Author of The Internet Marketing Bible – Columnist for Entrepreneur.com, Startup Nation and Search Engine Journal – 300+ Clients (Including Subaru, Burger King and Chevrolet)
  3. 3. Today’s Program
  4. 4. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  5. 5. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  6. 6. How to Become a Google AdWords Pro:Keywords• Keyword Research – Watch this webinar: http://bit.ly/keyword-research-tutorial – Add a lot of keywords to your campaign• Use All Three Match Types – Exact: [Arizona lawyers] – Phrase: “Arizona lawyers” – Broad: Arizona lawyers – Check out this tool: http://bit.ly/keyword-matches
  7. 7. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  8. 8. How to Become a Google AdWords Pro:Bidding Strategy• Find Out How Much You Should Bid – Use this tool: http://bit.ly/google-traffic-estimator
  9. 9. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  10. 10. How to Become a Google AdWords Pro:Quality Score• How to Increase Your Quality Score – Group keywords by theme – Write relevant ads – Take your visitors to a relevant landing page Nike Running Nike jogging shoes Nike running shoes Running shoes by Nike
  11. 11. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  12. 12. How to Become a Google AdWords Pro:Click-Through-Rate (CTR)• Why a High CTR Is Important – Higher positions – Lower cost-per-click• How to Increase Your CTR – Bid high at the beginning of the campaign – Increase your Quality Score
  13. 13. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  14. 14. How to Become a Google AdWords Pro:Conversion Tracking• eCommerce Site Example
  15. 15. How to Become a Google AdWords Pro:Conversion Tracking• Lead Generation Site Example
  16. 16. How to Become a Google AdWords Pro:Conversion Tracking• How to Set It Up
  17. 17. How to Become a Google AdWords Pro:The Program Keywords Bidding Strategy Quality Score CTR Conversion Tracking Campaign Optimization
  18. 18. How to Become a Google AdWords Pro:Campaign Optimization• Download the AdWords Editor – http://bit.ly/adwords-editor-download
  19. 19. How to Become a Google AdWords Pro:Campaign Optimization• Get Bidding and Keyword Suggestions
  20. 20. How to Become a Google AdWords Pro:Campaign Optimization• Add Negative Keywords FTW
  21. 21. How to Become a Google AdWords Pro:Campaign Optimization• Split-Test Ads
  22. 22. How to Become a Google AdWords Pro:Campaign Optimization• My AdWords Campaign Optimization Ruleset – Stop paying attention to CTR after a month; focus on ROI – No impressions after a week? Delete! – No clicks after a month? Delete! – QS under 4? • If the keyword is profitable, give it its own ad group, ad and landing page • If the keyword isn’t profitable, delete it! – Not profitable after 200 clicks? Delete! – Low position? • If the keyword is profitable, increase your bid and QS • If the keyword isn’t profitable, delete it! – Once the campaign is profitable, increase your budget
  23. 23. Thank You! Zeke Camusio zeke@TheOutsourcingCompany.com 503-367-7561
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