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Google Adwords Advanced Tactics Webinar

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Transcript

  • 1. Google AdWords Advanced Tactics
    Taking Google AdWords to the Next Level
  • 2. What You Can Expect
    Not AdWords 101
    The “What”, Not the “How”
  • 3. Tactic #1: Optimize for Cost per Conversion
    CTR
    Ad position
    Clicks
    Impressions
    Cost per Conversion
    Figure out how much a conversion is worth to you
  • 4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency
  • 5. Tactic #3: Improve Your Quality Score
  • 6. Tactic #4: It’s All About the Landing Page
    http://bit.ly/gRH2Lu
  • 7. Tactic #5: What to Do When Your Campaign Is Limited by Budget
    Raise your budget if you can
    If you can’t, lower your bids
  • 8. Tactic #6: Learn How to Write Great Ads
    Informational
    Filter out the wrong traffic
    Use benefits
    Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)
    Ask questions
    Use numbers
    TEST! (Don’t let Google do it for you)
  • 9. Tactic #7: Use Negative Keywords
    The obvious ones
    Google Keyword Tool
    Search Query report
    ROI Analysis
  • 10. Tactic #8: Consider Enhanced CPC Bidding
  • 11. Tactic #9: Use Sitelinks
  • 12. Tactic #10: Use AdWords Campaign Experiments (ACE)
    http://bit.ly/hu5655
  • 13. Tactic #11: Use Remarketing
  • 14. Tactic #12: Use the Content Network
  • 15. Tactic #13: Use Placement
  • 16. Tactic #14: Use the Ad Builder or Your Own Banner Ads
  • 17. Tactic #15: Consider Using Video Ads
  • 18. Tactic #16: Use Mobile Ads
  • 19. Tactic #17: Find More Great Keywords
    Opportunities tab
    Search Queries report
    Your top performing keywords
  • 20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly
    EXACT: [blue suede shoes]
    blue suede shoes
    PHRASE: “blue suede shoes”
    buy blue suede shoes online
    BROAD MATCH MODIFIER: +blue +suede +shoes
    blue suede shoe
    BROAD: blue suede shoes
    suede shoe store
  • 21. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com
  • 22. Link Building Webinar
    www.TheOutsourcingCompany.com/blog (Check Tomorrow)
  • 23. Questions
  • 24. Download the Slides
    www.bit.ly/zeke-adwords