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Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
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Google Adwords Advanced Tactics Webinar

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  • 1. Google AdWords Advanced Tactics<br />Taking Google AdWords to the Next Level<br />
  • 2. What You Can Expect<br />Not AdWords 101<br />The “What”, Not the “How”<br />
  • 3. Tactic #1: Optimize for Cost per Conversion<br />CTR<br />Ad position<br />Clicks<br />Impressions<br />Cost per Conversion<br />Figure out how much a conversion is worth to you<br />
  • 4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency<br />
  • 5. Tactic #3: Improve Your Quality Score<br />
  • 6. Tactic #4: It’s All About the Landing Page<br />http://bit.ly/gRH2Lu<br />
  • 7. Tactic #5: What to Do When Your Campaign Is Limited by Budget<br />Raise your budget if you can<br />If you can’t, lower your bids<br />
  • 8. Tactic #6: Learn How to Write Great Ads<br />Informational<br />Filter out the wrong traffic<br />Use benefits<br />Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)<br />Ask questions<br />Use numbers<br />TEST! (Don’t let Google do it for you)<br />
  • 9. Tactic #7: Use Negative Keywords<br />The obvious ones<br />Google Keyword Tool<br />Search Query report<br />ROI Analysis<br />
  • 10. Tactic #8: Consider Enhanced CPC Bidding<br />
  • 11. Tactic #9: Use Sitelinks<br />
  • 12. Tactic #10: Use AdWords Campaign Experiments (ACE)<br />http://bit.ly/hu5655<br />
  • 13. Tactic #11: Use Remarketing<br />
  • 14. Tactic #12: Use the Content Network<br />
  • 15. Tactic #13: Use Placement<br />
  • 16. Tactic #14: Use the Ad Builder or Your Own Banner Ads<br />
  • 17. Tactic #15: Consider Using Video Ads<br />
  • 18. Tactic #16: Use Mobile Ads<br />
  • 19. Tactic #17: Find More Great Keywords<br />Opportunities tab<br />Search Queries report<br />Your top performing keywords<br />
  • 20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly<br />EXACT: [blue suede shoes]<br />blue suede shoes<br />PHRASE: “blue suede shoes”<br />buy blue suede shoes online<br />BROAD MATCH MODIFIER: +blue +suede +shoes<br />blue suede shoe<br />BROAD: blue suede shoes<br />suede shoe store<br />
  • 21. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
  • 22. Link Building Webinar<br />www.TheOutsourcingCompany.com/blog (Check Tomorrow) <br />
  • 23. Questions<br />
  • 24. Download the Slides<br />www.bit.ly/zeke-adwords<br />

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