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Google AdWords Advanced Tactics<br />Taking Google AdWords to the Next Level<br />
What You Can Expect<br />Not AdWords 101<br />The “What”, Not the “How”<br />
Tactic #1: Optimize for Cost per Conversion<br />CTR<br />Ad position<br />Clicks<br />Impressions<br />Cost per Conversio...
Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency<br />
Tactic #3: Improve Your Quality Score<br />
Tactic #4: It’s All About the Landing Page<br />http://bit.ly/gRH2Lu<br />
Tactic #5: What to Do When Your Campaign Is Limited by Budget<br />Raise your budget if you can<br />If you can’t, lower y...
Tactic #6: Learn How to Write Great Ads<br />Informational<br />Filter out the wrong traffic<br />Use benefits<br />Call o...
Tactic #7: Use Negative Keywords<br />The obvious ones<br />Google Keyword Tool<br />Search Query report<br />ROI Analysis...
Tactic #8: Consider Enhanced CPC Bidding<br />
Tactic #9: Use Sitelinks<br />
Tactic #10: Use AdWords Campaign Experiments (ACE)<br />http://bit.ly/hu5655<br />
Tactic #11: Use Remarketing<br />
Tactic #12: Use the Content Network<br />
Tactic #13: Use Placement<br />
Tactic #14: Use the Ad Builder or Your Own Banner Ads<br />
Tactic #15: Consider Using Video Ads<br />
Tactic #16: Use Mobile Ads<br />
Tactic #17: Find More Great Keywords<br />Opportunities tab<br />Search Queries report<br />Your top performing keywords<b...
Tactic #18: Use All 4 Types of Matches and Bid Accordingly<br />EXACT: [blue suede shoes]<br />blue suede shoes<br />PHRAS...
Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
Link Building Webinar<br />www.TheOutsourcingCompany.com/blog (Check Tomorrow) <br />
Questions<br />
Download the Slides<br />www.bit.ly/zeke-adwords<br />
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Google Adwords Advanced Tactics Webinar

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Transcript of "Google Adwords Advanced Tactics Webinar"

  1. 1. Google AdWords Advanced Tactics<br />Taking Google AdWords to the Next Level<br />
  2. 2. What You Can Expect<br />Not AdWords 101<br />The “What”, Not the “How”<br />
  3. 3. Tactic #1: Optimize for Cost per Conversion<br />CTR<br />Ad position<br />Clicks<br />Impressions<br />Cost per Conversion<br />Figure out how much a conversion is worth to you<br />
  4. 4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency<br />
  5. 5. Tactic #3: Improve Your Quality Score<br />
  6. 6. Tactic #4: It’s All About the Landing Page<br />http://bit.ly/gRH2Lu<br />
  7. 7. Tactic #5: What to Do When Your Campaign Is Limited by Budget<br />Raise your budget if you can<br />If you can’t, lower your bids<br />
  8. 8. Tactic #6: Learn How to Write Great Ads<br />Informational<br />Filter out the wrong traffic<br />Use benefits<br />Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)<br />Ask questions<br />Use numbers<br />TEST! (Don’t let Google do it for you)<br />
  9. 9. Tactic #7: Use Negative Keywords<br />The obvious ones<br />Google Keyword Tool<br />Search Query report<br />ROI Analysis<br />
  10. 10. Tactic #8: Consider Enhanced CPC Bidding<br />
  11. 11. Tactic #9: Use Sitelinks<br />
  12. 12. Tactic #10: Use AdWords Campaign Experiments (ACE)<br />http://bit.ly/hu5655<br />
  13. 13. Tactic #11: Use Remarketing<br />
  14. 14. Tactic #12: Use the Content Network<br />
  15. 15. Tactic #13: Use Placement<br />
  16. 16. Tactic #14: Use the Ad Builder or Your Own Banner Ads<br />
  17. 17. Tactic #15: Consider Using Video Ads<br />
  18. 18. Tactic #16: Use Mobile Ads<br />
  19. 19. Tactic #17: Find More Great Keywords<br />Opportunities tab<br />Search Queries report<br />Your top performing keywords<br />
  20. 20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly<br />EXACT: [blue suede shoes]<br />blue suede shoes<br />PHRASE: “blue suede shoes”<br />buy blue suede shoes online<br />BROAD MATCH MODIFIER: +blue +suede +shoes<br />blue suede shoe<br />BROAD: blue suede shoes<br />suede shoe store<br />
  21. 21. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
  22. 22. Link Building Webinar<br />www.TheOutsourcingCompany.com/blog (Check Tomorrow) <br />
  23. 23. Questions<br />
  24. 24. Download the Slides<br />www.bit.ly/zeke-adwords<br />
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