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Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
Google Adwords Advanced Tactics Webinar
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Google Adwords Advanced Tactics Webinar

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Transcript

  • 1. Google AdWords Advanced Tactics
    Taking Google AdWords to the Next Level
  • 2. What You Can Expect
    Not AdWords 101
    The “What”, Not the “How”
  • 3. Tactic #1: Optimize for Cost per Conversion
    CTR
    Ad position
    Clicks
    Impressions
    Cost per Conversion
    Figure out how much a conversion is worth to you
  • 4. Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency
  • 5. Tactic #3: Improve Your Quality Score
  • 6. Tactic #4: It’s All About the Landing Page
    http://bit.ly/gRH2Lu
  • 7. Tactic #5: What to Do When Your Campaign Is Limited by Budget
    Raise your budget if you can
    If you can’t, lower your bids
  • 8. Tactic #6: Learn How to Write Great Ads
    Informational
    Filter out the wrong traffic
    Use benefits
    Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)
    Ask questions
    Use numbers
    TEST! (Don’t let Google do it for you)
  • 9. Tactic #7: Use Negative Keywords
    The obvious ones
    Google Keyword Tool
    Search Query report
    ROI Analysis
  • 10. Tactic #8: Consider Enhanced CPC Bidding
  • 11. Tactic #9: Use Sitelinks
  • 12. Tactic #10: Use AdWords Campaign Experiments (ACE)
    http://bit.ly/hu5655
  • 13. Tactic #11: Use Remarketing
  • 14. Tactic #12: Use the Content Network
  • 15. Tactic #13: Use Placement
  • 16. Tactic #14: Use the Ad Builder or Your Own Banner Ads
  • 17. Tactic #15: Consider Using Video Ads
  • 18. Tactic #16: Use Mobile Ads
  • 19. Tactic #17: Find More Great Keywords
    Opportunities tab
    Search Queries report
    Your top performing keywords
  • 20. Tactic #18: Use All 4 Types of Matches and Bid Accordingly
    EXACT: [blue suede shoes]
    blue suede shoes
    PHRASE: “blue suede shoes”
    buy blue suede shoes online
    BROAD MATCH MODIFIER: +blue +suede +shoes
    blue suede shoe
    BROAD: blue suede shoes
    suede shoe store
  • 21. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com
  • 22. Link Building Webinar
    www.TheOutsourcingCompany.com/blog (Check Tomorrow)
  • 23. Questions
  • 24. Download the Slides
    www.bit.ly/zeke-adwords

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