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Google Adwords Advanced Tactics Webinar
 

Google Adwords Advanced Tactics Webinar

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    Google Adwords Advanced Tactics Webinar Google Adwords Advanced Tactics Webinar Presentation Transcript

    • Google AdWords Advanced Tactics
      Taking Google AdWords to the Next Level
    • What You Can Expect
      Not AdWords 101
      The “What”, Not the “How”
    • Tactic #1: Optimize for Cost per Conversion
      CTR
      Ad position
      Clicks
      Impressions
      Cost per Conversion
      Figure out how much a conversion is worth to you
    • Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency
    • Tactic #3: Improve Your Quality Score
    • Tactic #4: It’s All About the Landing Page
      http://bit.ly/gRH2Lu
    • Tactic #5: What to Do When Your Campaign Is Limited by Budget
      Raise your budget if you can
      If you can’t, lower your bids
    • Tactic #6: Learn How to Write Great Ads
      Informational
      Filter out the wrong traffic
      Use benefits
      Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)
      Ask questions
      Use numbers
      TEST! (Don’t let Google do it for you)
    • Tactic #7: Use Negative Keywords
      The obvious ones
      Google Keyword Tool
      Search Query report
      ROI Analysis
    • Tactic #8: Consider Enhanced CPC Bidding
    • Tactic #9: Use Sitelinks
    • Tactic #10: Use AdWords Campaign Experiments (ACE)
      http://bit.ly/hu5655
    • Tactic #11: Use Remarketing
    • Tactic #12: Use the Content Network
    • Tactic #13: Use Placement
    • Tactic #14: Use the Ad Builder or Your Own Banner Ads
    • Tactic #15: Consider Using Video Ads
    • Tactic #16: Use Mobile Ads
    • Tactic #17: Find More Great Keywords
      Opportunities tab
      Search Queries report
      Your top performing keywords
    • Tactic #18: Use All 4 Types of Matches and Bid Accordingly
      EXACT: [blue suede shoes]
      blue suede shoes
      PHRASE: “blue suede shoes”
      buy blue suede shoes online
      BROAD MATCH MODIFIER: +blue +suede +shoes
      blue suede shoe
      BROAD: blue suede shoes
      suede shoe store
    • Thank You!
      Zeke Camusio
      503-367-7561
      zeke@TheOutsourcingCompany.com
      www.TheOutsourcingCompany.com
    • Link Building Webinar
      www.TheOutsourcingCompany.com/blog (Check Tomorrow)
    • Questions
    • Download the Slides
      www.bit.ly/zeke-adwords