Facebook Marketing

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Transcript

  • 1. Facebook Marketing
    How to Use Facebookto Grow Your Business
  • 2. Questions?
  • 3. The Golden Rule of Facebook
    “It’s Not What They Can Do for You. It’s What You Can Do for Them.”
  • 4. The Dont’s of Facebook
    • Don’t Sell
  • The Dont’s of Facebook
    • Don’t Post Too Often
  • The Dont’s of Facebook
    • Don’t Mass-Message
  • The Dont’s of Facebook
    • Don’t Do Anything You Wouldn’t Do in the Real World
  • The Do’s of Facebook
    • Help Others
  • The Do’s of Facebook
    • Build Trusting Relationships
  • The Do’s of Facebook
    • Share Valuable Content
  • The Do’s of Facebook
    • Have 2-Way Conversations
  • Pages and Profiles
  • 5. 4 Reasons to Have a Page
    • Liking Is Easier
  • 4 Reasons to Have a Page
    • No Fans Limit
  • 4 Reasons to Have a Page
    • Advertising Strategies
  • 4 Reasons to Have a Page
    • You Can Send Updates!
  • 3 Cool Facebook Tips
    • Use Lists to KeepYour Contacts Organized
  • 3 Cool Facebook Tips
    • Events Rock!
  • 3 Cool Facebook Tips
    • Contests Rock Even More!
  • Facebook Isn’t Just Facebook.com
  • 6. 6 Companies Winning at Facebook Marketing
  • 7. Ben & Jerry’s
  • 8. Pizza Hut
  • 9. Starbucks
  • 10. Red Bull
  • 11. Jack In The Box
  • 12. Having Fun in San Francisco
  • 13. Using Facebook Ads Successfully
    • It Takes Time to Get It Right
  • Using Facebook Ads Successfully
    • Be Bold
  • Using Facebook Ads Successfully
    • Test the Heck Out of Everything
  • Using Facebook Ads Successfully
    • Optimize for Cost per Fan (CPF)
  • Using Facebook Ads Successfully
    • Ask People to Like the Ad
  • Using Facebook Ads Successfully
    • Link to a Page; Not Your Site
  • Using Facebook Ads Successfully
    • Use CPM; not CPC
  • Using Facebook Ads Successfully
    • Use Incentivized Likes
  • Using Facebook Ads Successfully
    • Send Them to a Landing Pageand Capture their Information
  • Using Facebook Ads Successfully
    • Change Your Ads Every 3-4 Days(When They Get to 25%of the Original CTR)
  • Using Facebook Ads Successfully
    • Bid High to Get Your Ads Approved Faster
  • Using Facebook Ads Successfully
    • Segment Your Ads
  • Facebook Is Not an Island
  • 14. Download the PowerPoint Presentation
    www.bit.ly/zeke-facebook
  • 15. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com/blog
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio