Facebook Marketing

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Facebook Marketing

  1. 1. Facebook Marketing<br />How to Use Facebookto Grow Your Business<br />
  2. 2. Questions?<br />
  3. 3. The Golden Rule of Facebook<br />“It’s Not What They Can Do for You. It’s What You Can Do for Them.”<br />
  4. 4. The Dont’s of Facebook<br /><ul><li>Don’t Sell</li></li></ul><li>The Dont’s of Facebook<br /><ul><li>Don’t Post Too Often</li></li></ul><li>The Dont’s of Facebook<br /><ul><li>Don’t Mass-Message</li></li></ul><li>The Dont’s of Facebook<br /><ul><li>Don’t Do Anything You Wouldn’t Do in the Real World</li></li></ul><li>The Do’s of Facebook<br /><ul><li>Help Others</li></li></ul><li>The Do’s of Facebook<br /><ul><li>Build Trusting Relationships</li></li></ul><li>The Do’s of Facebook<br /><ul><li>Share Valuable Content</li></li></ul><li>The Do’s of Facebook<br /><ul><li>Have 2-Way Conversations</li></li></ul><li>Pages and Profiles<br />
  5. 5. 4 Reasons to Have a Page<br /><ul><li>Liking Is Easier</li></li></ul><li>4 Reasons to Have a Page<br /><ul><li>No Fans Limit</li></li></ul><li>4 Reasons to Have a Page<br /><ul><li>Advertising Strategies</li></li></ul><li>4 Reasons to Have a Page<br /><ul><li>You Can Send Updates!</li></li></ul><li>3 Cool Facebook Tips<br /><ul><li>Use Lists to KeepYour Contacts Organized</li></li></ul><li>3 Cool Facebook Tips<br /><ul><li>Events Rock!</li></li></ul><li>3 Cool Facebook Tips<br /><ul><li>Contests Rock Even More!</li></li></ul><li>Facebook Isn’t Just Facebook.com<br />
  6. 6. 6 Companies Winning at Facebook Marketing<br />
  7. 7. Ben & Jerry’s<br />
  8. 8. Pizza Hut<br />
  9. 9. Starbucks<br />
  10. 10. Red Bull<br />
  11. 11. Jack In The Box<br />
  12. 12. Having Fun in San Francisco<br />
  13. 13. Using Facebook Ads Successfully<br /><ul><li>It Takes Time to Get It Right</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Be Bold</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Test the Heck Out of Everything</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Optimize for Cost per Fan (CPF)</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Ask People to Like the Ad</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Link to a Page; Not Your Site</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Use CPM; not CPC</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Use Incentivized Likes</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Send Them to a Landing Pageand Capture their Information</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Change Your Ads Every 3-4 Days(When They Get to 25%of the Original CTR)</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Bid High to Get Your Ads Approved Faster</li></li></ul><li>Using Facebook Ads Successfully<br /><ul><li>Segment Your Ads</li></li></ul><li>Facebook Is Not an Island<br />
  14. 14. Download the PowerPoint Presentation<br />www.bit.ly/zeke-facebook<br />
  15. 15. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com/blog<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />

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