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Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
Facebook Marketing
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Facebook Marketing

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Transcript

  • 1. Facebook Marketing
    How to Use Facebookto Grow Your Business
  • 2. Questions?
  • 3. The Golden Rule of Facebook
    “It’s Not What They Can Do for You. It’s What You Can Do for Them.”
  • 4. The Dont’s of Facebook
    • Don’t Sell
  • The Dont’s of Facebook
    • Don’t Post Too Often
  • The Dont’s of Facebook
    • Don’t Mass-Message
  • The Dont’s of Facebook
    • Don’t Do Anything You Wouldn’t Do in the Real World
  • The Do’s of Facebook
    • Help Others
  • The Do’s of Facebook
    • Build Trusting Relationships
  • The Do’s of Facebook
    • Share Valuable Content
  • The Do’s of Facebook
    • Have 2-Way Conversations
  • Pages and Profiles
  • 5. 4 Reasons to Have a Page
    • Liking Is Easier
  • 4 Reasons to Have a Page
    • No Fans Limit
  • 4 Reasons to Have a Page
    • Advertising Strategies
  • 4 Reasons to Have a Page
    • You Can Send Updates!
  • 3 Cool Facebook Tips
    • Use Lists to KeepYour Contacts Organized
  • 3 Cool Facebook Tips
    • Events Rock!
  • 3 Cool Facebook Tips
    • Contests Rock Even More!
  • Facebook Isn’t Just Facebook.com
  • 6. 6 Companies Winning at Facebook Marketing
  • 7. Ben & Jerry’s
  • 8. Pizza Hut
  • 9. Starbucks
  • 10. Red Bull
  • 11. Jack In The Box
  • 12. Having Fun in San Francisco
  • 13. Using Facebook Ads Successfully
    • It Takes Time to Get It Right
  • Using Facebook Ads Successfully
    • Be Bold
  • Using Facebook Ads Successfully
    • Test the Heck Out of Everything
  • Using Facebook Ads Successfully
    • Optimize for Cost per Fan (CPF)
  • Using Facebook Ads Successfully
    • Ask People to Like the Ad
  • Using Facebook Ads Successfully
    • Link to a Page; Not Your Site
  • Using Facebook Ads Successfully
    • Use CPM; not CPC
  • Using Facebook Ads Successfully
    • Use Incentivized Likes
  • Using Facebook Ads Successfully
    • Send Them to a Landing Pageand Capture their Information
  • Using Facebook Ads Successfully
    • Change Your Ads Every 3-4 Days(When They Get to 25%of the Original CTR)
  • Using Facebook Ads Successfully
    • Bid High to Get Your Ads Approved Faster
  • Using Facebook Ads Successfully
    • Segment Your Ads
  • Facebook Is Not an Island
  • 14. Download the PowerPoint Presentation
    www.bit.ly/zeke-facebook
  • 15. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com/blog
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio

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