A Roadmap to the Top of Google<br />Competitive Analysis for SEO<br />Zeke Camusio<br />
What Is Competitive Analysis?<br />
Why Is It Important?<br />
Two Very Important Things You Need to Know<br />What Game to Play<br />How to Play the Game<br />
What Game AreYou Playing?<br />
Know Your SERPs<br />
Know Your SERPs<br />
Know Your SERPs<br />
Know Your SERPs<br />
Know Your SERPs<br />
Know Your SERPs<br />
Know Your SERPs<br />Organic<br />Paid<br />Local<br />News<br />Videos<br />Images<br />Shopping<br />Blogs / Discussions...
How Are You Going to Play the Game?<br />
The End Result<br />
Metrics to Track<br />
The End Result<br />
Actionable Steps<br />LOWER Number of Incoming Links to the Domain?  > Get MORE Links to the Domain<br />LOWER Number of I...
Actionable Steps<br />LOWER Page Optimization Score?  > Optimize Title, Description, H1, ALT, Image Filenames, Body Copy, ...
Download the Slides and the Spreadsheet Template<br />www.bit.ly/competitive-analysis-seo<br />
Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com/blog...
Questions<br />
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Competitive analysis

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Competitive analysis

  1. 1. A Roadmap to the Top of Google<br />Competitive Analysis for SEO<br />Zeke Camusio<br />
  2. 2. What Is Competitive Analysis?<br />
  3. 3. Why Is It Important?<br />
  4. 4. Two Very Important Things You Need to Know<br />What Game to Play<br />How to Play the Game<br />
  5. 5. What Game AreYou Playing?<br />
  6. 6. Know Your SERPs<br />
  7. 7. Know Your SERPs<br />
  8. 8. Know Your SERPs<br />
  9. 9. Know Your SERPs<br />
  10. 10. Know Your SERPs<br />
  11. 11. Know Your SERPs<br />
  12. 12. Know Your SERPs<br />Organic<br />Paid<br />Local<br />News<br />Videos<br />Images<br />Shopping<br />Blogs / Discussions / Tweets<br />…<br />EVERY SERP IS DIFFERENT<br />
  13. 13. How Are You Going to Play the Game?<br />
  14. 14. The End Result<br />
  15. 15. Metrics to Track<br />
  16. 16. The End Result<br />
  17. 17. Actionable Steps<br />LOWER Number of Incoming Links to the Domain? > Get MORE Links to the Domain<br />LOWER Number of Incoming Links to the Page? > Get MORE Links to the Page<br />LOWER Number of Domains Linking? > Get Links from MORE Sites<br />LOWER Link with Matching Anchor Texts? > Get More Anchor Text Links<br />POOR Link Sources? > Get BETTER Links<br />LOWER MozRank? > Get MORE Links<br />LOWER MozTrust ? > Get BETTER Links<br />LOWER Number of Pages Indexed by Google? > Create MORE Content, create a sitemap and submit it to Google Webmaster Tools.<br />
  18. 18. Actionable Steps<br />LOWER Page Optimization Score? > Optimize Title, Description, H1, ALT, Image Filenames, Body Copy, etc.<br />NEWER Site? > Nothing You Can Do About This<br />NOT A Keyword-Matching Domain? > Nothing You Can Do About This<br />FEWER Twitter Mentions? > Add "Tweet This" Button. Promote Your Content on Twitter. Ask People to RT.<br />FEWER Facebook Likes? > Add "Like" Button. Promote Your Content on Facebook. Ask People to Share.<br />FEWER Reviews? > Get MORE<br />LOWER PageRank? > Get MORE and BETTER Links<br />LOWER Page Authority? > Get MORE and BETTER Links<br />LOWER Domain Authority? > Get MORE and BETTER Links<br />
  19. 19. Download the Slides and the Spreadsheet Template<br />www.bit.ly/competitive-analysis-seo<br />
  20. 20. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com/blog<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />
  21. 21. Questions<br />
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