- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
- 2004-2006 - clear field for us - Firefox 3 is probably the most popular browser version on earth - The success of Firefox is a prove that we’re efficient, its a debt and service we have to keep, but its also a bargain - people see us through Firefox
Mozilla - Poetry & Pragmatics (Eliberatica09) - Presentation Transcript
Mozilla Project
Poetry and Pragmatics
Zbigniew Braniecki (gandalf@mozilla.com), Mozilla
Friday, May 22nd 2009
Task 1: Draw
Mozilla
Friday, May 22nd 2009
We’re like a tree
Friday, May 22nd 2009
we’re old and new
Friday, May 22nd 2009
we’re old and new
Friday, May 22nd 2009
we’re old and new
Friday, May 22nd 2009
we’re old and new
Friday, May 22nd 2009
We’re like an onion
project layer
organization layer
Friday, May 22nd 2009
We’re like an onion
project layer
• hackers, evangelizers,
localizers
organization layer
Friday, May 22nd 2009
We’re like an onion
project layer
• hackers, evangelizers,
localizers
• owners, peers
organization layer
Friday, May 22nd 2009
We’re like an onion
project layer
• hackers, evangelizers, • employees, contractors
localizers
• owners, peers
organization layer
Friday, May 22nd 2009
We’re like an onion
project layer
• hackers, evangelizers, • employees, contractors
localizers
• managers, lawyers,
• owners, peers spokespeople
organization layer
Friday, May 22nd 2009
We’re made of communities
mu nity
com
Friday, May 22nd 2009
We’re made of communities
Web MySpace
Firefox
comm
Bugzilla unity o
Internet f prac
tice
Email
Facebook
Friday, May 22nd 2009
We’re made of communities
unity of purpose
comm
WebDev Standards
Geeks
Friday, May 22nd 2009
We’re made of communities
communit
y of intere
st
Friday, May 22nd 2009
We’re made of communities
communit
y of action
Standards
Mozilla
Privacy
Internet UX Security
Free culture Net literacy
Accessibility
Friday, May 22nd 2009
We’re made of communities
Friday, May 22nd 2009
We’re made of communities
Friday, May 22nd 2009
We’re made of communities
Friday, May 22nd 2009
We’re made of communities
?
?
?
?
?
?
?
?
?
?
Friday, May 22nd 2009
We’re One Mozilla
Friday, May 22nd 2009
We’re One Mozilla
M o
oM C
o
u
obM
E
Mo
Mo ile
Mo MoJp
Friday, May 22nd 2009
We’re One Mozilla
M o
oM C
o
u
obM
E
Mo
Mo ile
Mo MoJp
Friday, May 22nd 2009
Task 2: Who are we?
Friday, May 22nd 2009
we are mission-driven...
Friday, May 22nd 2009
we are mission-driven...
( public sector )
Friday, May 22nd 2009
we are mission-driven...
( public sector )
but we use market mech
anisms
Friday, May 22nd 2009
we are mission-driven...
( public sector )
but we use market mech
anisms
ate se ctor )
( priv
Friday, May 22nd 2009
we are mission-driven...
( public sector )
+
but we use market mech
anisms
ate se ctor )
( priv
=
Friday, May 22nd 2009
we are mission-driven...
( public sector )
+
but we use market mech
anisms
ate se ctor )
( priv
=
iza tion
or gan
hy brid
Friday, May 22nd 2009
We’re a hybrid
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
tive
e di srup
ant to b
we w
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
tive
e di srup
ant to b
we w
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
We’re a hybrid
Now, wai
t a secon
d...
?
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
We’re a hybrid
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
We’re a hybrid
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
We’re a hybrid
pen web
t of an o
co ncep
tive
e di srup
nt t ob the web
ew a e of
w
he n atur
e fe el t
w
Friday, May 22nd 2009
What does it mean?
Friday, May 22nd 2009
What does it mean?
it make s us flexible
Friday, May 22nd 2009
What does it mean?
it make s us flexible
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we can change products
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we can change products
we c an reinvent structures
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we can change products
we c an reinvent structures
we can isolate from business
models
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we can change products
we c an reinvent structures
proje ct and
we can isolate from business pping
overla ation
models o rganiz
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we have to be proactively open
we can change products
we c an reinvent structures
proje ct and
we can isolate from business pping
overla ation
models o rganiz
it makes us complex
Friday, May 22nd 2009
What does it mean?
it make s us flexible
we have to be proactively open
we can change products it’s hard t
o describe
us
we c an reinvent structures
proje ct and
we can isolate from business pping
overla ation
models o rganiz
it makes us complex
Friday, May 22nd 2009
What does it mean?
we rely on
it make s us flexible trust
we have to be proactively open
we can change products it’s hard t
o describe
us
we c an reinvent structures
proje ct and
we can isolate from business pping
overla ation
models o rganiz
it makes us complex
Friday, May 22nd 2009
we’re complex
Friday, May 22nd 2009
we’re complex
externally
Friday, May 22nd 2009
we’re complex
externally
internally
Friday, May 22nd 2009
we’re complex
externally
• ecosystem of organisms
internally
Friday, May 22nd 2009
we’re complex
externally
• ecosystem of organisms
• gravitational pull towards a
traditional structure
internally
Friday, May 22nd 2009
we’re complex
externally
• ecosystem of organisms
• gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
we’re complex
externally
• pace of technology change • ecosystem of organisms
• gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We have an impact
• We need to find our ways
internally
Friday, May 22nd 2009
we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We have an impact
• People look up to us • We need to find our ways
internally
Friday, May 22nd 2009
Task 3: Describe our playbook
Friday, May 22nd 2009
Open vs Closed
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
shared control vs central control
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
open communication vs secretive
Friday, May 22nd 2009
Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
open communication vs secretive
rg aniz ation
ra te y our o
Friday, May 22nd 2009
Apply everywhere
Friday, May 22nd 2009
Apply everywhere
open L10n
Friday, May 22nd 2009
Apply everywhere
open HR
open L10n
Friday, May 22nd 2009
Apply everywhere
ope
nm
ark
eting
open HR
open L10n
Friday, May 22nd 2009
Apply everywhere
ope
nm
ark
eting
open HR
open PR
open L10n
Friday, May 22nd 2009
Apply everywhere
ope
ope n QA nm ty
ark u ri
n t eting n s ec
m e ope
g e
n a
m a open HR
pe n
op en d esign
o
open legal affairs
open PR
open L10n
Friday, May 22nd 2009
Task 4: Mozilla 2060?
Friday, May 22nd 2009
think of an organization
that exists for 5 years
Friday, May 22nd 2009
think of an organization
gfu l one
( me anin
Friday, May 22nd 2009
think of an organization
gfu l one
( me anin
that exists for 5 years
Friday, May 22nd 2009
think of an organization
gfu l one
( me anin
that exists for 10 years
Friday, May 22nd 2009
think of an organization
gfu l one
( me anin
that exists for 25 years
Friday, May 22nd 2009
think of an organization
gfu l one
( me anin
that exists for 50 years
Friday, May 22nd 2009
sustainable organizations
Friday, May 22nd 2009
sustainable organizations
balance long term
mission
Friday, May 22nd 2009
sustainable organizations
balance long term
mission
m ac tion
shor t ter
with
Friday, May 22nd 2009
sustainable organizations
balance long term
mission
m ac tion
shor t ter
with
reinvent themselves
Friday, May 22nd 2009
sustainable organizations
balance long term
mission
m ac tion
shor t ter
with
reinvent themselves
si gn
re de
ally
ti nu
c on
Friday, May 22nd 2009
Friday, May 22nd 2009
Poetry
Friday, May 22nd 2009
Poetry
Pragmatics
Friday, May 22nd 2009
Poetry
of mission
Pragmatics
Friday, May 22nd 2009
Poetry
of mission
Pragmatics of doing things that matters
to real people today
Friday, May 22nd 2009
Poetry
Promote
choice, in
participa novation
tion on th and
e Interne
http://www.mozilla.org/about/manifesto
t
Friday, May 22nd 2009
Pragmatics
Friday, May 22nd 2009
challenges
Friday, May 22nd 2009
challenges
Friday, May 22nd 2009
challenges
Friday, May 22nd 2009
challenges
Friday, May 22nd 2009
sustainable Mozilla
Friday, May 22nd 2009
sustainable Mozilla
we need to explain ours
elves
wh
yd
o
we
m
at
te
r?
Friday, May 22nd 2009
sustainable Mozilla
we need to be transpare
nt
we need to explain ours
elves
wh
yd
o
we
m
at
te
r?
Friday, May 22nd 2009
sustainable Mozilla
we need to be transpare
nt
we need to explain ours
elves
wh
yd
with tensions
o
we
m we need to deal
at
te
r? between
Poetry & Pragmatics
Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
we need to continue to
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
we need to continue to
involve new people
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
generate
new proje
cts
we need to continue to
involve new people
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
generate
new proje
cts
we need to continue to
involve new people
write new poetry
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
generate
new proje
cts
we need to continue to
“insid ers” involve new people
iders ” into
turn “outs
write new poetry
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
generate
new proje
cts
we need to continue to
“insid ers” involve new people
iders ” into
turn “outs
write new poetry oe try
ou rp
a lign
Friday, May 22nd 2009
sustainable Mozilla
solve pragmatic challenges
generate
new proje
cts
we need to continue to
“insid ers” involve new people
iders ” into
turn “outs
write new poetry oe try
ou rp
a lign gm at ics
ur pra
wi th o
Friday, May 22nd 2009
Friday, May 22nd 2009
Thank you
get involved: http://www.mozilla.org
Zbigniew Braniecki (gandalf@mozilla.com), Mozilla
Friday, May 22nd 2009
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