The
Facebook®
Specialists       Connec;ng
With
Your
Ideal
Customers  Zach
Johnson
–
www.zbizinc.com
Agenda •
Who
is
ZBiz? •
Why
Facebook? •
ABC’s
of
Facebook    •
The
Problem    •
The
Solu;on    •
The
Method  •
FanGrower
Who
Is
ZBiz?  •
Past
Campaigns:      •
Mind
Movies      •
Hope
for
Hai;      •
Socialert      •
All
Access
Merchandise  •
...
Why
Facebook?
Why
Facebook? •
“TradiKonal”
Methods
Are
Dying •
SEO
and
Programs
Like
Google
AdWords
 Can
Costs
$$$$ •
Are
You
On
The
Fir...
Why
Facebook? On
Facebook
You
Can
Easily: Communicate    •
The
average
user
has
130
friends
and
generates
90
pieces
of
   ...
Why
Facebook?
‐
Communica;on•
Email
Has
Lost
Credibility
‐
Open
Rates
Less
Than
10%•
Consumers
Are
Overwhelmed
With
“One
W...
Why
Facebook?
‐
Communica;on •
Companies
Are
Trying
Everything
to
Rise
Above
The
Noise •
MulKchannel
CommunicaKon…
In
One
...
Why
Facebook?
–
Viral
Lead
Genera;on    •
Users
WANT
to
Interact!    •
Average
User
Spends
1
Hour
a
Day
on
Facebook    •
A...
Why
Facebook?
–
A
New
Sales
Funnel   •
Repeat
Customers   •
Qualified
Leads   •
A
Facebook
Page
That
is
Designed
To
   Conv...
The
ABC’s
Of
 Facebook
ABC’s
Of
Facebook     A                       •
Automate                       •
Affiliate                       •
Accurate
...
Automate  Time
Consuming     •
Status
Updates     •
Content
Crea;on  Scalability     •
Adding
Friends     •
Untargeted
Mar...
Affiliate          GeneraKng
Traffic             •
Ad’s
Aren’t
The
Only
Way!             •
Developing
a
Whole
New
Strategy    ...
Accurate
Informa;on  Fake
InformaKon                  Quality
of
InformaKon     •
User
Required
To
Enter
It      •

Just
T...
ABC’s
Of
Facebook     B     “The
Solu;on”                     •
Beyond
Buzz                     •
Beger
Buyers            ...
Beyond
Buzz  Facebook
Can
Deliver
Results     •
A
Proven
Lead
Genera;on
Model     •
Over
1200
people
telling
38,400
of
   ...
Bejer
Buyers               Qualified                  •
Less
Guess
Work                  •
Social
Media
Provides
More
     ...
Bold
Branding                Level
Playing
Field                   •
Extremely
Low
Cost

                   •
Coca
Cola
Ha...
ABC’s
Of
Facebook      C“The
Method”                      •
Collaborate                      •CapKvate                    ...
C
–
The
Method                 Collaborate                  CapKvate                  Convert
CollaborateMore
Eyes
On
Your
Business
Collaborate   Influencers       •
Exis;ng
Rela;onships       •
Leverage
Traffic
&
Networks       •
Combined
Resources        ...
Collaborate
–
Success
Story  Details    •
Collaborated
With
Affiliates     •
Partnered
With
Influencers     •
Managed
All
Fac...
CapKvateViral
Lead
Genera9on
Cap;vate •
Educate
and
Entertain       •
Generate
Excitement
About
an
Opportunity       •
Over
30
Billion
Pieces
of
Conten...
Cap;vate
–
Success
Story Details   •
Users
Create
Videos/Content   •
Rewarded
For
Par;cipa;on   •
Educated
Par;cipants
Abo...
$       $                      $       $ConvertFrom
Likes
to
Leads
Convert  •
Facebook
Sales
Funnels       •
Stop
Was;ng
Time
With
Unqualified
Prospects       •
Increased
Email
Opt‐In
Rates ...
Convert
–
Success
Story Details   •
U;lized
FanGrower   •
Automated
Conversions   •
Turned
Normal
Leads
Into
an
Affiliates R...
Method
Recap  Collaborate        •
Influencers        •
Endorsed
Channels  CapKvate        •
Educate        •
Build
a
Rela;...
FanGrowerThe
Future
Of
Facebook
Campaigns
FanGrower •
Automate      •
Fully
Automated
Souware
Solu;on      •
No
More
Time
Consuming
Content
Crea;on •
Affiliate      •...
Thank
YouCopyright
2011
ZBiz
Inc.
–
All
Rights
Reserved
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  • ZBiz Inc presentation

    1. 1. The
Facebook®
Specialists Connec;ng
With
Your
Ideal
Customers Zach
Johnson
–
www.zbizinc.com
    2. 2. Agenda •
Who
is
ZBiz? •
Why
Facebook? •
ABC’s
of
Facebook •
The
Problem •
The
Solu;on •
The
Method •
FanGrower
    3. 3. Who
Is
ZBiz? •
Past
Campaigns: •
Mind
Movies •
Hope
for
Hai; •
Socialert •
All
Access
Merchandise •
Generated
over
80,000
“likes”
in
the
 past
12
months
    4. 4. Why
Facebook?
    5. 5. Why
Facebook? •
“TradiKonal”
Methods
Are
Dying •
SEO
and
Programs
Like
Google
AdWords
 Can
Costs
$$$$ •
Are
You
On
The
First
Page
Of
Google? 
 •
CompeKng
with
Search
Engines
    6. 6. Why
Facebook? On
Facebook
You
Can
Easily: Communicate •
The
average
user
has
130
friends
and
generates
90
pieces
of
 content
each
month! Viral
Lead
GeneraKon •
Over
30
Billion
Pieces
of
Content
Are
Shared
Each
Month! A
New
Sales
Funnel •
Facebook
Sends
More
Traffic
To
Third‐Party
Sites
Than
Google®
    7. 7. Why
Facebook?
‐
Communica;on•
Email
Has
Lost
Credibility
‐
Open
Rates
Less
Than
10%•
Consumers
Are
Overwhelmed
With
“One
Way”
CommunicaKon
    8. 8. Why
Facebook?
‐
Communica;on •
Companies
Are
Trying
Everything
to
Rise
Above
The
Noise •
MulKchannel
CommunicaKon…
In
One
Place! + = +
    9. 9. Why
Facebook?
–
Viral
Lead
Genera;on •
Users
WANT
to
Interact! •
Average
User
Spends
1
Hour
a
Day
on
Facebook •
Average
Like
is
Worth
$3.60
Per
Year
in
Impression
Value
    10. 10. Why
Facebook?
–
A
New
Sales
Funnel •
Repeat
Customers •
Qualified
Leads •
A
Facebook
Page
That
is
Designed
To
 Convert
 $$$
    11. 11. The
ABC’s
Of
 Facebook
    12. 12. ABC’s
Of
Facebook A •
Automate •
Affiliate •
Accurate
InformaKon “The
Problems”
    13. 13. Automate Time
Consuming •
Status
Updates •
Content
Crea;on Scalability •
Adding
Friends •
Untargeted
Marke;ng
    14. 14. Affiliate GeneraKng
Traffic •
Ad’s
Aren’t
The
Only
Way! •
Developing
a
Whole
New
Strategy CommunicaKon •

One‐Way •

Trying
To
Rise
Above
The
 Noise
    15. 15. Accurate
Informa;on Fake
InformaKon Quality
of
InformaKon •
User
Required
To
Enter
It •

Just
The
Basics •
Email:
blahblah@blah.com •

Facebook
Connect •
Phone
#:
12345678910
    16. 16. ABC’s
Of
Facebook B “The
Solu;on” •
Beyond
Buzz •
Beger
Buyers •
Bold
Branding
    17. 17. Beyond
Buzz Facebook
Can
Deliver
Results •
A
Proven
Lead
Genera;on
Model •
Over
1200
people
telling
38,400
of
 their
friends
in
less
than
34
hours! Long
Term •

Buzz’s
Die,
Rela;onships
Don’t •

Readily
Available
Communica;on
 Channel
    18. 18. Bejer
Buyers Qualified •
Less
Guess
Work •
Social
Media
Provides
More
 Informa;on Quality •

Rela;onship
Focused
Plakorm •

Humanizing
of
Big
Brands •
Loyalty,
Referrals,
Friend
 Endorsements
    19. 19. Bold
Branding Level
Playing
Field •
Extremely
Low
Cost

 •
Coca
Cola
Has
a
Facebook
Page…
 So
Does
ZBiz! New
Main
Stream
Plahorm •
Bold
Moves
=
Big
Results •
Aggressiveness
    20. 20. ABC’s
Of
Facebook C“The
Method” •
Collaborate •CapKvate •
Convert
    21. 21. C
–
The
Method Collaborate CapKvate Convert
    22. 22. CollaborateMore
Eyes
On
Your
Business
    23. 23. Collaborate Influencers •
Exis;ng
Rela;onships •
Leverage
Traffic
&
Networks •
Combined
Resources Endorsed
Facebook
Channels •
Inbox •
Wall
Posts •
News
Feed •
SMS
    24. 24. Collaborate
–
Success
Story Details •
Collaborated
With
Affiliates •
Partnered
With
Influencers •
Managed
All
Facebook
Content Results •
15,000
Likes
in
30
Days
–
1.5
million
 overall •
5,000
People
Shared •
250,000
Email
Opt‐In
    25. 25. CapKvateViral
Lead
Genera9on
    26. 26. Cap;vate •
Educate
and
Entertain •
Generate
Excitement
About
an
Opportunity •
Over
30
Billion
Pieces
of
Content
Are
Shared
on
Facebook
Each
Month! •
Build
a
RelaKonship •
Rela;onship
=
Greater
Chance
of
Actual
Purchase
    27. 27. Cap;vate
–
Success
Story Details •
Users
Create
Videos/Content •
Rewarded
For
Par;cipa;on •
Educated
Par;cipants
About
Mobile
Marke;ng
 Opportunity Results •
50
Users
Told
5,000
People
in
72
Hours •
Average
Person
Told
100
Friends •
60%
of
Users
Uploaded
Videos
    28. 28. $ $ $ $ConvertFrom
Likes
to
Leads
    29. 29. Convert •
Facebook
Sales
Funnels •
Stop
Was;ng
Time
With
Unqualified
Prospects •
Increased
Email
Opt‐In
Rates •
Increased
Webinar
Ajendance
Rates •
Track
Your
Results •
How
Many
Viewed
Your
Page? •
How
Many
Of
Them
Entered
Their
Email? •
How
Many
Ajended
Your
Webinar? •
How
Many
Signed
Up
For
a
Consulta;on? •
Where
Are
They
From? •
ZBiz
Custom
Sales
Funnels
Come
Pre‐Installed
With
Google
Analy;cs! $$$
    30. 30. Convert
–
Success
Story Details •
U;lized
FanGrower •
Automated
Conversions •
Turned
Normal
Leads
Into
an
Affiliates Results •
Contributed
to
a
single
product
 launch
genera;ng
$2
million
in
 revenue! •
Average
user
told
38
of
their
 friends!
    31. 31. Method
Recap Collaborate •
Influencers •
Endorsed
Channels CapKvate •
Educate •
Build
a
Rela;onship Convert •
Facebook
Sales
Funnel •
Tracking
Results
    32. 32. FanGrowerThe
Future
Of
Facebook
Campaigns
    33. 33. FanGrower •
Automate •
Fully
Automated
Souware
Solu;on •
No
More
Time
Consuming
Content
Crea;on •
Affiliate •
Friend
Endorsements •
71%
of
People
Claim
That
Reviews
From
Family
Members
or
Friends
Exert
A
 “Great
Deal”
or
a
“Fair
Amount”
of
Influence
When
Deciding
To
Purchase
a
 Product •
Accurate
InformaKon •
More
Than
an
Email
Address
–
Facebook
Profile
Informa;on •
All
Informa;on
Stored
On
Your
Database
For
Future
Use •
Product
Results •
Over
3,000
Likes
In
Under
1
Week! •
Over
1200
People
Tell
38,400
of
Their
Friends
in
Under
34
Hours!
    34. 34. Thank
YouCopyright
2011
ZBiz
Inc.
–
All
Rights
Reserved

    ×