Your SlideShare is downloading. ×
0
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
ZBiz 2011 Social Media Predictions Revised
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ZBiz 2011 Social Media Predictions Revised

568

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
568
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 10 Social Media Predictions For 2011 Zach Johnson www.ZBizInc.com
  • 2. Outline • Personal Background and Experience • Predicting the future of Social Media • Advertising Trends • Talent, Patents, Products and Opportunities • Case Studies • 10 Social Media Trends • Questions
  • 3. My Personal Story • Graduated from Fermanian Business School in 2008 • Financial Advisor (Short lived.... don’t do it) • Head Coach @ TrafficGeyser.com • Started ZBiz May 2009
  • 4. How Do We Know The Future Of Social Media? • Advertising Trends • Usage & Open Rates • Recruiting Of Talent • Patents • Press Releases
  • 5. What is Social Media? • http://www.youtube.com/watch?v=T-wYeTHQCh4
  • 6. Advertising Trends
  • 7. Advertising Trends • http://www.ft.com/cms/s/ 2/891e2946-796b-11df- b063-00144feabdc0.html? ftcamp=rss
  • 8. Advertising Trends
  • 9. Usage & Open Rates • Email Open Rates Are Dropping
  • 10. Usage & Open Rates • Social Messaging Email May Have Higher Open Rates Than Traditional Email • Linked In Messages - 35% • Facebook,Twitter,YouTube - unknown?
  • 11. Usage & Open Rates • 97% Open Rates on SMS • Iphone is only 4% of mobile market • SmartPhones are only 18% of mobile market. • Source:Adweek
  • 12. Recruiting of Talent • Back in May 2010, Facebook hired Erick Tseng, Google’s lead product manager of Android.
  • 13. Recruiting of Talent • What is Facebook up to? Let’s look at some dull patent filings for some hints!
  • 14. Patents • http://patft.uspto.gov/
  • 15. Patents • http://patft.uspto.gov/
  • 16. Patents • http://patft.uspto.gov/
  • 17. Press & Product Releases • Facebook F8 Conference is a conference where Facebook reveals new technology to Facebook Platform developers. • Examples: Facebook Connect & Facbook Titan (http://www.facebook.com/sitetour/connect.php)
  • 18. What Opportunity Does This Present? • Facebook Ads are better than Google’s • Fan Pages & Likes are your new distribution channel • Social Influencers become a huge part of social marketing
  • 19. What Opportunity Does This Present? • Become more relevant to your prospects • Instant/ mobile is the future of social media • Opportunity For Cost Per Lead May Reduce Dramatically • New Demographic Data Available
  • 20. Case Study: CMO Of Kodak • Increase engagement • Build personal brand • Content creation map & calendar • Facebook app dev. consulting • Segmentation Of Audience
  • 21. Case Study: Mind Movies • 15,000 Likes in 30 days • Alex rank of 870 • 1.5 million in revenue • 5,000 Facebook SHARES • 250,000 email opt ins
  • 22. 10 Social Media Predictions for 2011 • Facebook Instant Personalization of everything • Social newsfeed algorithms & patents become more complex • Facebook Connect Replaces Email Opt In Mother Zachina Famed Fortune Teller
  • 23. 10 Social Media Predictions for 2011 • Social Banner Retargeting • Influencer marketing becomes more important • Social CRM Integration
  • 24. 10 Social Media Predictions for 2011 • Privacy expectations will continue to lower • Social media measurement & analytics • Facebook & SMS integration • More couples meet through Mafia Wars and get married
  • 25. 10 Social Media Predictions for 2011
  • 26. 10 Social Media Predictions for 2011 Questions?

×