Short sentences, 7-21-7 rule. Time, date, place.Bullet points. Basic narrative.
Guarantee you right now we could poke around and in five minutes find 15 outdated sites, right now
Updated. Setting a good example.
Getting Word out on the WebSession I
Get the word out on the web Session I – four keys to writing well on the web. Session II – manage your site (and the boss!) with strategy Session III – promoting your site
Challenges on this campus • Hosting • Common tools, the haves and have-nots • Use what you have well, use it up, max it out, ask for more
Four keys to success on the web • Keep it simple. (duh!) • Keep it updated. (mold free) • Keep it interesting. (calls to action for readers and fuel for search engines) • Keep it authoritative. (if your website fell in the forest…)
Simple examples Long sentence from a website: OIED facilitates collaboration on diversity initiatives throughout the UO campus and the external community, providing diversity training, programming, funding, and support, and serves as a hub for information, resources and expertise regarding equity and diversity issues with the goal of enhancing institutional fairness and equality, eradicating discrimination, and celebrating the strengths of a multicultural community. Keeping it simple: http://generalcounsel.uoregon.edu http://ria.uoregon.edu http://newpartnership.uoregon.edu
Keep it updated FIGHT THE MOLD BE AUTHORITATIVE WITH YOUR SITE Update at night, on the weekend, minutes after something happens, culture change: did I lock the door? Did I update the site? YOU ARE THE PLACE TO GO
Who’s the biggest stickler on campus for outdated web content?
For readers and search engines: A lot alike: less is most often more Two samples: http://research.uoregon.edu (64 links) http://president.uoregon.edu (21 links) http://international.uoregon.edu (really?) Keep it updated for the engines and the reader Page title, footer Copy: 200-300 words with some links
Keep it interesting. Why have a website? Why? Why? Why? Brochure sites, news sites, storytelling sites. What’s yours? What are these samples? Conversion rate? Call to action?
If your website fell in the forest, who would hear it?
Be the authority Listen to users, hype you website, be the go-to spot for Business Affairs, Giving, etc If you keep it simple, updated and interesting, Then you will be the authority.
Who’s your audience? What’s the best tone for that audience? What are your communication goals? What do you need to be the authority on?
Review • Nobody’s perfect. • Do a few things well. • Use it up, max it out, ask for more. NEXT TIME: strategy, measurement, manage the boss while making this a reality