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Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
Writing for the web I
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Writing for the web I

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  • Intros, describe your office and your job
  • Get idea of what people do with their sites.
  • Short sentences, 7-21-7 rule. Time, date, place.Bullet points. Basic narrative.
  • Guarantee you right now we could poke around and in five minutes find 15 outdated sites, right now
  • Updated. Setting a good example.
  • Transcript

    • 1. Getting Word out on the WebSession I
    • 2. Get the word out on the web
      Session I – four keys to writing well on the web.
      Session II – manage your site (and the boss!) with strategy
      Session III – promoting your site
    • 3. Challenges on this campus
      • Hosting
      • Common tools, the haves and have-nots
      • Use what you have well, use it up, max it out, ask for more
    • 4. Four keys to success on the web
      • Keep it simple. (duh!)
      • Keep it updated. (mold free)
      • Keep it interesting. (calls to action for readers and fuel for search engines)
      • Keep it authoritative. (if your website fell in the forest…)
    • 5. Click here
    • 6. Instead…
      Highlight relevant text and use it as a link instead.
      Search engines like this better.
      So do users. It’s a link. Of course I will click there.
    • 7. Keep it simple
      What does this mean?
    • 8. Simple examples
      Long sentence from a website: OIED facilitates collaboration on diversity initiatives throughout the UO campus and the external community, providing diversity training, programming, funding, and support, and serves as a hub for information, resources and expertise regarding equity and diversity issues with the goal of enhancing institutional fairness and equality, eradicating discrimination, and celebrating the strengths of a multicultural community.
      Keeping it simple:
      http://generalcounsel.uoregon.edu
      http://ria.uoregon.edu
      http://newpartnership.uoregon.edu
    • 9. Keep it updated
      FIGHT THE MOLD
      BE AUTHORITATIVE WITH YOUR SITE
      Update at night, on the weekend, minutes after something happens, culture change: did I lock the door? Did I update the site?
      YOU ARE THE PLACE TO GO
    • 10. Who’s the biggest stickler on campus for outdated web content?
    • 11.
    • 12. Presidential sites
      http://newpartnership.uoregon.edu
      http://president.uoregon.edu
    • 13. For readers and search engines:
      A lot alike: less is most often more
      Two samples:
      http://research.uoregon.edu (64 links)
      http://president.uoregon.edu (21 links)
      http://international.uoregon.edu (really?)
      Keep it updated for the engines and the reader
      Page title, footer
      Copy: 200-300 words with some links
    • 14. Keep it interesting.
      Why have a website? Why? Why? Why?
      Brochure sites, news sites, storytelling sites. What’s yours? What are these samples?
      Conversion rate? Call to action?
    • 15. If your website fell in the forest, who would hear it?
    • 16. Be the authority
      Listen to users, hype you website, be the go-to spot for Business Affairs, Giving, etc
      If you keep it simple, updated and interesting,
      Then you will be the authority.
    • 17. Who’s your audience?
      What’s the best tone for that audience?
      What are your communication goals?
      What do you need to be the authority on?
    • 18. Review
      • Nobody’s perfect.
      • Do a few things well.
      • Use it up, max it out, ask for more.
      NEXT TIME: strategy, measurement, manage the boss while making this a reality

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