Zazengo - The Online Campaign Engine

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    What’s the one thing that you want them to do? Convince them that you are the needle in the haystack. Looking for the hit. Explosive return. Assume that most of the cos they invest in are going to fail. There is an opportunity Suspend their disbelief Creating fertile ground for relationship Does this person look like a leader You look like the brand Pysical basics hip width Let hands drop and pause Knees soft More vulnerable make yourself the more strength you bring Upward inflection kills authority Presentations don’t work Conversations do Underprojected voice always sounds weak When content starts driving presentation, you lose the relationship Get comfortable with silence Everything I say after a pause is more important Have time to think about what you just said Basic message Wifm Connects what you want them to do to what they are trying to do (find that explosive opportunity that lifts their whole portfolio). Content is driven by the anwers to the questions that that message raises Each step What do I want them to do What are you hanging your hat on? Core value that you define Answers to the questions become the content Select the ideas that support the core promise that you made What you need from me in order to go where I want you to go Driven by the needs of the people that I’m talking to, not my own Strategic planning 101 mapped ontp business communications Payoff up front - hook near the beginning Closing Don’t care if they remember Reminds them WIFM Not a summary Add visuals later to reduce complexity Reinforce a couple of ideas, not everything As many as your listeners need, and as few as you can get away with Graphics Simple Headlines as opposed to a title That’s all I gotta know Billboard - not an article

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    Zazengo - The Online Campaign Engine - Presentation Transcript

    1. The Online Campaign Engine “Stakeholder Engagement 2.0”
    2. Our Mission
      • Give you tools to challenge you and your partners to take action and track your impact
      • We do this by making it FUN to engage your members and partners, and their networks.
      • Get all your stakeholders involved; create contests, make organization goals personal.
      • We’re easy to use and affordable – we plug into your existing web platform and partner
    3. Zazengo Brings Web 2.0 to Stakeholder Engagement
      • The online engine of
      • Stakeholder Engagement
      • Enables the organization to
        • Challenge Stakeholders to take Action(s)
        • Which Add Up to Visible, Viral Impact
        • Everywhere on the Web
      Re- Engage Present Concrete Actions Challenge Friends Report impact Re-engage Present concrete actions Challenge friends Focus message 
    4. Who needs stakeholder engagement?
      • 72% Expect increasing demands to solve societal problems
      • 84% Stakeholder demands are increasing
      NFP Organizations Over 900,000 in US 61 million volunteers IBM CEO CSR survey: Stakeholder-focused firms out perform S&P index by 1026% Motivated Corporations 3000 worldwide have CSR Majority of Fortune 500
    5. It’s good business to measure the good you do
      • What if you had ‘social resumes’ for all your stakeholders?
      • Strengthen brand and reputation
      • Differentiate from competitors
      • Lower costs, bolster bottom line
      • Encourage social innovation
      • Give stakeholders feedback
      Unifying technology Ability to measure impact across organization; to “roll up” With collaboration tools
    6. Stakeholders see Visible Impact
      • With Zazengo , your stakeholders work together, log their impact and it all adds up in ways they can see through your existing web presence
      Impact Widgets Impact Reports Collaboration Reporting
    7. Roll-up the Aggregate Impact With Zazengo, you can add up these impacts to say "this is OUR collective impact” Easy to use tools to engage stakeholders and track results
    8. Making Good Visible: Your Brand
      • Branded
      • White labelled
      • Customizations as needed
      • Automated ability to skin brand onto the platform:
        • Logo & Color Palette, Tagline
      • Leveraged Infrastructure
      • Robust platform
      • Easy to implement and support
      • Easy to read reports, roll-ups, and dashboards
      Turnkey, Comprehensive, & Customizable
    9. Zazengo Collaboration Features
      • Impact
        • Track individual impact based on the specific metrics determined for the project. You can use existing metrics such as People Served, Hours Worked, etc. or you can define your own metrics.
      • Events
        • Announce events associated with the project. Include a full description with text editing and images as well as dates.
      • Discussions
        • Post questions or information with full text editing and images.
      • ToDo Lists
        • Make sure that everyone knows the actions they need to take. Can have one or multiple lists associated with a project, assign priorities and individuals to the items.
      • Invite Friends & Teammates
        • Invite friends to join or become friends with your teammates. You can then track what your friends are doing and their impact.
      All features are widgetized and customizable
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