What’s the one thing that you want them to do? Convince them that you are the needle in the haystack. Looking for the hit. Explosive return. Assume that most of the cos they invest in are going to fail. There is an opportunity Suspend their disbelief Creating fertile ground for relationship Does this person look like a leader You look like the brand Pysical basics hip width Let hands drop and pause Knees soft More vulnerable make yourself the more strength you bring Upward inflection kills authority Presentations don’t work Conversations do Underprojected voice always sounds weak When content starts driving presentation, you lose the relationship Get comfortable with silence Everything I say after a pause is more important Have time to think about what you just said Basic message Wifm Connects what you want them to do to what they are trying to do (find that explosive opportunity that lifts their whole portfolio). Content is driven by the anwers to the questions that that message raises Each step What do I want them to do What are you hanging your hat on? Core value that you define Answers to the questions become the content Select the ideas that support the core promise that you made What you need from me in order to go where I want you to go Driven by the needs of the people that I’m talking to, not my own Strategic planning 101 mapped ontp business communications Payoff up front - hook near the beginning Closing Don’t care if they remember Reminds them WIFM Not a summary Add visuals later to reduce complexity Reinforce a couple of ideas, not everything As many as your listeners need, and as few as you can get away with Graphics Simple Headlines as opposed to a title That’s all I gotta know Billboard - not an article
72% Expect increasing demands to solve societal problems
84% Stakeholder demands are increasing
NFP Organizations Over 900,000 in US 61 million volunteers IBM CEO CSR survey: Stakeholder-focused firms out perform S&P index by 1026% Motivated Corporations 3000 worldwide have CSR Majority of Fortune 500
It’s good business to measure the good you do
What if you had ‘social resumes’ for all your stakeholders?
Strengthen brand and reputation
Differentiate from competitors
Lower costs, bolster bottom line
Encourage social innovation
Give stakeholders feedback
Unifying technology Ability to measure impact across organization; to “roll up” With collaboration tools
Stakeholders see Visible Impact
With Zazengo , your stakeholders work together, log their impact and it all adds up in ways they can see through your existing web presence
Roll-up the Aggregate Impact With Zazengo, you can add up these impacts to say "this is OUR collective impact” Easy to use tools to engage stakeholders and track results
Making Good Visible: Your Brand
Branded
White labelled
Customizations as needed
Automated ability to skin brand onto the platform:
Logo & Color Palette, Tagline
Leveraged Infrastructure
Robust platform
Easy to implement and support
Easy to read reports, roll-ups, and dashboards
Turnkey, Comprehensive, & Customizable
Zazengo Collaboration Features
Impact
Track individual impact based on the specific metrics determined for the project. You can use existing metrics such as People Served, Hours Worked, etc. or you can define your own metrics.
Events
Announce events associated with the project. Include a full description with text editing and images as well as dates.
Discussions
Post questions or information with full text editing and images.
ToDo Lists
Make sure that everyone knows the actions they need to take. Can have one or multiple lists associated with a project, assign priorities and individuals to the items.
Invite Friends & Teammates
Invite friends to join or become friends with your teammates. You can then track what your friends are doing and their impact.
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