Zazengo - Create Your Own Challenge On Facebook
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Zazengo - Create Your Own Challenge On Facebook

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Zazengo's Impact Challenge application on Facebook is a great way to call your community to action. Learn more at http://apps.facebook.com/impactchallenge

Zazengo's Impact Challenge application on Facebook is a great way to call your community to action. Learn more at http://apps.facebook.com/impactchallenge

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  • What’s the one thing that you want them to do? Convince them that you are the needle in the haystack. Looking for the hit. Explosive return. Assume that most of the cos they invest in are going to fail. There is an opportunity Suspend their disbelief Creating fertile ground for relationship Does this person look like a leader You look like the brand Pysical basics hip width Let hands drop and pause Knees soft More vulnerable make yourself the more strength you bring Upward inflection kills authority Presentations don’t work Conversations do Underprojected voice always sounds weak When content starts driving presentation, you lose the relationship Get comfortable with silence Everything I say after a pause is more important Have time to think about what you just said Basic message Wifm Connects what you want them to do to what they are trying to do (find that explosive opportunity that lifts their whole portfolio). Content is driven by the anwers to the questions that that message raises Each step What do I want them to do What are you hanging your hat on? Core value that you define Answers to the questions become the content Select the ideas that support the core promise that you made What you need from me in order to go where I want you to go Driven by the needs of the people that I’m talking to, not my own Strategic planning 101 mapped ontp business communications Payoff up front - hook near the beginning Closing Don’t care if they remember Reminds them WIFM Not a summary Add visuals later to reduce complexity Reinforce a couple of ideas, not everything As many as your listeners need, and as few as you can get away with Graphics Simple Headlines as opposed to a title That’s all I gotta know Billboard - not an article

Zazengo - Create Your Own Challenge On Facebook Presentation Transcript

  • 1. Create Your Own Call to Action on Facebook with Zazengo’s Impact Challenge
  • 2. Zazengo Brings Web 2.0 to Stakeholder Engagement
    • Very focused call to action
    • Marketing tools to place that call to action in many different ways
    • Viral capability that leverages social networks
    • In-depth impact tracking and analytics
    Social resume on Zazengo.com
  • 3. Measuring the good you do is good business
    • Create a Challenge for your members which invites them to take specific suggested action
    • Promote the challenge through partners, on your site and online through FB groups
    • Capture the impact your members create = stories + actions
    • Get a rollup of the action taken (including most active members, most influential, most impact, etc)
    • Use it as an ongoing tool to engage and challenge your community to get involved and measure the results
    Sample Challenge - MLK Day
  • 4. Get a Rollup of the Results Sample Rollup by Action Collect stories, Track leaders
  • 5. Easy to use marketing tools
    • Generate widgets for your campaigns and post on your site and on partner/sponsor sites
    • Post on FB groups and pages
    • Set notifications, ‘donate your status’ on Facebook, reminders and other tools provided by Zazengo
    Sample widget
  • 6. Getting Started...
    • Design consultation:
      • Identify your call to action, your categories and your actions, for example;
        • Submitted Earth Day Projects
        • Green your school (turned off computers, recycled, clear air vents, make a draft meter)
        • Eat organic
      • Marketing consultation: tools to get the word out - branded widgets, donate your status, viral marketing ideas, tools for partners
    • COST:
    • Single campaign $5 - 25K, depending on scope and consulting needs
    • Multiple campaign rates available upon request