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SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD

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A 1-day workshop on Everyday Leadership, with content drawn from the book by Chip Heath and Dan Heath

A 1-day workshop on Everyday Leadership, with content drawn from the book by Chip Heath and Dan Heath

Published in: Business

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  • The SWITCH framework – psychology of change
    From Carrot and Stick
  • The SWITCH framework – The Elephant
  • The SWITCH framework
    Elephant
    Strengths
    Energy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done
    Weaknesses
    Lazy, skittish, short-term payoff, does not respond to the Rider.
    The Rider
    Strengths
    Long-term planning, direction
    Weaknesses
    Overly analytical, indecisive
  • Popcorn – People with larger buckets ate 54% more popcorn than those with medium size buckets

    If you want people to eat less then give them smaller buckets. You don’t have to worry about their knowledge or their attitude. Can you start getting people to behave in a new way?
  • Radishes & cookies
    Sat in a room and increased temptation. Had to use willpower and then found in problem solving activities that they attempted less and there was a decrease in persistence.

    The more choices offered the more exhausted the Rider gets. Self control is taxing. Change is hard because we wear ourselves out.

    Tug of war between the elephant and the rider. Controlling the elephant by the rider is exhaustive.
  • 1% Milk
    Which foods? Which meals?
    Did radio announcement and even showed what fat looked like (5 strips of bacon)

    Keeping it really simple or the rider will spin his wheels.
  • How is the framework related to the surprises?

    Direct the Rider – Provide clarity to reduce resistance
    Motivate the Elephant – Energize us through the exhaustive task of self-monitoring and control
    Shape the Path – Modify the environment to make change more likely
  • Transcript

    • 1. How to Change Things When Change is Hard SWITCH
    • 2. Change • Think about a current challenge • Record: – Information or data you are gathering – How you are analyzing the situation – Your motivation for change – Your feelings or emotions about the change – Tension between thinking and feeling about the change
    • 3. CLINIC I COST PER DATA-POINT
    • 4. CLINIC II REPUTATION
    • 5. CLINIC III INNOVATION
    • 6. In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider. Quotables: “For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds.”
    • 7. THE RIGHT SIDE OF THE BRAIN •Emotion •Art •Music •Creativity •Intuition •“Heart” THE ELEPHANT
    • 8. THE LEFT SIDE OF THE BRAIN: Logic, Language, Science, Math, “Mind” THE RIDER
    • 9. People with larger buckets ate 54% more popcorn than those with medium size buckets.
    • 10. They gave up in less than half the time with fewer than half the attempts of those with similar ability who had not been tempted before the test.
    • 11. Where are we going? It’s not up to me, I am just doing my job. Hoo boy! I sure hope the big guy knows where we are going I guess we should have stayed on the path
    • 12. Direct the Rider – Find the bright spots – Script the critical moves – Point to the destination Motivate the Elephant – Find the feeling – Shrink the change – Grow your people Shape the path – Tweak the environment – Build habits – Rally the herd Framework