The SWITCH framework – psychology of change From Carrot and Stick
The SWITCH framework – The Elephant
The SWITCH framework Elephant Strengths Energy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done Weaknesses Lazy, skittish, short-term payoff, does not respond to the Rider. The Rider Strengths Long-term planning, direction Weaknesses Overly analytical, indecisive
Popcorn – People with larger buckets ate 54% more popcorn than those with medium size buckets
If you want people to eat less then give them smaller buckets. You don’t have to worry about their knowledge or their attitude. Can you start getting people to behave in a new way?
Radishes & cookies Sat in a room and increased temptation. Had to use willpower and then found in problem solving activities that they attempted less and there was a decrease in persistence.
The more choices offered the more exhausted the Rider gets. Self control is taxing. Change is hard because we wear ourselves out.
Tug of war between the elephant and the rider. Controlling the elephant by the rider is exhaustive.
1% Milk Which foods? Which meals? Did radio announcement and even showed what fat looked like (5 strips of bacon)
Keeping it really simple or the rider will spin his wheels.
How is the framework related to the surprises?
Direct the Rider – Provide clarity to reduce resistance Motivate the Elephant – Energize us through the exhaustive task of self-monitoring and control Shape the Path – Modify the environment to make change more likely
How to Change
Change is Hard
• Think about a current challenge
– Information or data you are gathering
– How you are analyzing the situation
– Your motivation for change
– Your feelings or emotions about the change
– Tension between thinking and feeling about the change
In order to effect change you must appeal to the motivation
of the elephant and capitalize on the direction of the rider.
behavior to change,
you’ve got to
influence not only
but their hearts and
THE LEFT SIDE OF THE BRAIN:
Logic, Language, Science, Math, “Mind”
People with larger buckets ate
54% more popcorn than those
with medium size buckets.
They gave up in less than half the time with fewer than half
the attempts of those with similar ability who had not been
tempted before the test.
It’s not up to
me, I am just
doing my job.
Hoo boy! I sure
hope the big guy
knows where we
I guess we
Direct the Rider
– Find the bright spots
– Script the critical moves
– Point to the destination
Motivate the Elephant
– Find the feeling
– Shrink the change
– Grow your people
Shape the path
– Tweak the environment
– Build habits
– Rally the herd