How markets work

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The first deck I produced for my start-up Cypsel in 2013, when we began to recruit beta testers...

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How markets work

  1. 1. Liquidity: the critical mass that provides enough volume of supply and demand for transactions to take place. Matching efficiency: how easy it is for buyers and sellers to meet up and begin trading. Quality of participants: how can participants know that they are dealing with honest and trustworthy people. Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/
  2. 2. Percentage of listings that lead to transactions: measures the liquidity of the market. Percentage of searches that lead to profile visits: measures the matching efficiency of the market and shows how well curated is the service. Percentage of recommendations per number of transactions: measures the quality of the participants in the market and shows how well curated they are. Based on the article by S.P. Choudary http://platformed.info/online-marketplace-metrics/
  3. 3. facebook.com/Cypsel Slideshare.net/Cypsel twitter.com/CypselUK Cypsel.wordpress.com
  4. 4. www.cypsel.com
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