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Digital killed the book
 

Digital killed the book

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Publishers must embrace change and reinvent their business in the digital era. "The Salon Model" puts branding and content marketing at the core: find out more by contacting George Zarkadakis at ...

Publishers must embrace change and reinvent their business in the digital era. "The Salon Model" puts branding and content marketing at the core: find out more by contacting George Zarkadakis at Xplain Digital Agency (zarkadakis@xplain.co)

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  • Thanks everyone for your comments! I am not another prophet of the demise of printed books, or the desire of people to buy - or have their ideas on - printed paper. In fact, my bets are on printed books surviving long after all the prophets of book apocalypse have passed away! My presentation addresses the business side of books, and more specifically book publishers. They feel the heat - and squeeze -of the Amazon and Apple oligopolies on their bottom lines, and this affects not only morale but every process in their organisations. They know they must change, indeed transform. The 'Salon Model' puts branding and content marketing at the core of this transformation...
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  • You're quite right George, in this very clever clip, but why do all my clients still dream of seeing themselves published between the covers of a book.
    All good wishes to you for the New Year!
    IRINA DUNN
    Director
    ID Consultancy
    Australian Writers Network
    ID Editing and Publishing Consultancy
    Mobile 0403 48 63 63
    Email irinadid@ozemail.com.au
    Website www.irinadunn.com.au
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  • I wouldn't go quite so far as your melodramatic 'publishing is crumbling' – but then again, music labels didn't realise (or face up to) CD sales crumbling and didn't try to adjust their business models until it was too late. I like the central contention that publishers effectively create content and 'content' is king in digital – rings very true.
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  • Great presentation!
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  • Great content, and great use of Haiku Deck!
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    Digital killed the book Digital killed the book Presentation Transcript

    • hello!   Who   George  Zarkadakis   CDirectIor  UK   C     Country  Director  UK       XPLAIN   The  Leading  Content  Marke7ng  Agency       8  Countries     more  than  100  Brands  @zarkadakis   XPLAIN.co  
    • helloWe are xplain The 365 DIGITAL AGENCY agency Xplain.co
    • We love to integrate Brands into life.Contact us if you are a publisher who wants to thrive in the digital era.