Publishers must embrace change and reinvent their business in the digital era. "The Salon Model" puts branding and content marketing at the core: find out more by contacting George Zarkadakis at ...
Publishers must embrace change and reinvent their business in the digital era. "The Salon Model" puts branding and content marketing at the core: find out more by contacting George Zarkadakis at Xplain Digital Agency (zarkadakis@xplain.co)
George Zarkadakis, Country (UK) Director at Xplain Ltd.Thanks everyone for your comments! I am not another prophet of the demise of printed books, or the desire of people to buy - or have their ideas on - printed paper. In fact, my bets are on printed books surviving long after all the prophets of book apocalypse have passed away! My presentation addresses the business side of books, and more specifically book publishers. They feel the heat - and squeeze -of the Amazon and Apple oligopolies on their bottom lines, and this affects not only morale but every process in their organisations. They know they must change, indeed transform. The 'Salon Model' puts branding and content marketing at the core of this transformation...4 months ago
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Irina Dunn, Managing Director at Runs own companyYou're quite right George, in this very clever clip, but why do all my clients still dream of seeing themselves published between the covers of a book. All good wishes to you for the New Year! IRINA DUNN Director ID Consultancy Australian Writers Network ID Editing and Publishing Consultancy Mobile 0403 48 63 63 Email irinadid@ozemail.com.au Website www.irinadunn.com.au4 months ago
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Guy Rintoul, Systems Manager at Procter & GambleI wouldn't go quite so far as your melodramatic 'publishing is crumbling' – but then again, music labels didn't realise (or face up to) CD sales crumbling and didn't try to adjust their business models until it was too late. I like the central contention that publishers effectively create content and 'content' is king in digital – rings very true.5 months ago
hello! Who George Zarkadakis CDirectIor UK C Country Director UK XPLAIN The Leading Content Marke7ng Agency 8 Countries more than 100 Brands @zarkadakis XPLAIN.co
helloWe are xplain The 365 DIGITAL AGENCY agency Xplain.co
We love to integrate Brands into life.Contact us if you are a publisher who wants to thrive in the digital era.
Judy Arzt
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