Mobile polls eng

1,268 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,268
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile polls eng

  1. 1. Contents 1. Trends: “mobile only” population 2. Problems: technologies used by researchers 3. Solution a) mobile polls: pro et contra b) MOBIETY – tool for mobile polls 4. Market
  2. 2. What’s going on? 4 100 000 000 2 342 000 000 1 734 000 000 1 618 000 000 1 300 000 000 850 000 000 600 000 000 N of owners worldwide
  3. 3. “Mobile only” population! People don’t use fix phone • EU 27% • Portugal 48% • Germany 11% • Russia 20% (?) • USA 20% • Australia 15%
  4. 4. Russia ~80% ~60% ~30% penetration rates in Russia, 2009
  5. 5. Mobile internet penetration, 2008 United States 15,6 United Kingdom 12,9 Italy 11,9 Russia 11,2 Spain 10,8 France 9,6 Germany 7,4 China 6,8 Brazil 2,6 India 1,8 0 5 10 15 20 % of mobile subscribers in the country
  6. 6. Researchers?
  7. 7. ?
  8. 8. Experience Russia, Brazil, Saudi Arabia, China, Spain, Egypt, South Africa, Germany, Thailand, India, United Kingdom, Indonesia, Italy, United States. Receive data from audiences on the go within minutes Using mobile phone technology to survey hard to reach people and markets Uses mobile phone technology to perform market research and run marketing campaigns to capture real-time responses Guideline on research via mobile research
  9. 9. Challenges 1. Delivering SMS 2. Respondents privacy 3. Tariffs variety 4. Lots of gadgets
  10. 10. Advantages 1. Coverage 2. Immediacy 3. Cost saving 4. Comfort 5. Accuracy 6. Personalization 7. Access to geo-data 8. Multimedia
  11. 11. Research market in Russia, 2009 $ 265,5 million Social research Market research
  12. 12. Top-20 research companies
  13. 13. Done.  Team  Testing alpha • interfaces • prototype  Partners Roadmap
  14. 14. In progress… • Establishment survey • Launch beta • Panel recruitment • Market invasion
  15. 15. Sales & marketing • Promoted as b2b tool • Moscow, S.-Petersburg – direct contact with top management • Regions – professional communities & self-care • Social buzz • Twi, FB, LinkedIn… • Speaking at key industry events • Publication of provocative articles
  16. 16. Aims. Plans. • Panel improvement for • 1mln+ cities • small towns • CIS • Not only mobile web • MMS • applications • 3G video
  17. 17. Just do eat! $ 265,5 million Social research Market research
  18. 18. Questions? =) LinkedIn.com/ru/zarinmk www.mobiety.org mihail.zarin@gmail.com info@mobiety.org @zarin @mobiety

×