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Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
Mobile Internet Moscow
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Mobile Internet Moscow

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Key findings: …

Key findings:

52% of respondents use mobile Internet several times per day or “almost all the time”, 27% once or twice per day
29% started using mobile Internet less than 1 year ago
Mobile Internet is used mostly for information (50%) and communication (45%) purposes. 66% of respondents visit mobile or non mobile sites, 37% check emails, 33% use instant messaging, 33% use other mobile apps, 25% download music, games or videos.
Methodology:

This mobile web survey was initiated with SMS invitations. SMS invitations were sent to subscribers immediately after they topped up their mobile account via QIWI offline payment terminals.

With a response rate reaching 0.84%, 312 forms were submitted from 14 to 16 April 2011 in Moscow. As a reward, 10 rub. ($0.35) were added to the participants’ account.

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  • 1. Mobile  Internet  Usage  Moscow,  Russia  –  Spring  2011   A  survey  by  Mobiety   in  partnership  with  Data  Insight     and  East-­‐West  Digital  News  
  • 2. Methodology  This  mobile  web  survey  was  ini>ated  with  SMS  invita>ons.  SMS  invita>ons  were  sent  to  subscribers  immediately  aBer  they  topped  up  their  mobile  account  via  QIWI  offline  payment  terminals*.    Invita>ons  contained  a  link  to  the  online  survey  form  and  to  informa>on  about  the  reward  for  par>cipa>on.  *  Prepaid  service  dominate  in  Russia  with  offline  payment  terminals  as  a  popular  payment  means.  With  these  machines,  one  can  pay  such  things  as  mobile  phone  and  u>lity  bills,  taxes,  and  fines  as  well  as  pay  for  purchases  made  at  e-­‐commerce  sites.  QIWI  is  the  largest  operator  with  144,000  terminals  virtually  ubiquitous  in  Russia.   Page  2  /  19  
  • 3. Survey  details  Response  rate:    (submiVed  forms/invita>ons  sent)   0.84  %  Number  of  ques>ons:   17  Average  >me  to  complete  the  form:   6  minutes  Percentage  that  used  mobile  to  complete  the  form:   58  %  312  forms  were  submiVed  from  14  to  16  April  2011  in  Moscow.    As  a  reward,  10  rub.  ($0.35)  were  added  to  the  par>cipants’  account.   Page  3  /  19  
  • 4. Gender  What  is  your  gender?   Males   Females   Page  4  /  19  
  • 5. Age  How  old  are  you?   Under  17   18-­‐24   25-­‐34   35-­‐44   45+   81%  of  respondents  were  aged  18  -­‐  34.   Page  5  /  19  
  • 6. Devices  used  Devices  used  to  submit  the  quesRonnaire.   58%  used  a  mobile  phone.   Page  6  /  19  
  • 7. Usage  frequency  How  oSen  do  you  use  mobile  Internet?   Daily  usage  among:   •     smartphone  owners  –  85%   •     feature  phone  owners  –  66%   Page  7  /  19  
  • 8. Few  experienced  users  When  did  you  start  using  mobile  Internet?   <  1  year          1-­‐2  years        2-­‐3  years      3-­‐5  years      >  5  years            Don’t          ago                          ago                            ago                          ago                              ago          remember  29%  started  using  mobile  Internet  less  than  1  year  ago.   Page  8  /  19  
  • 9. Triggers  &  drivers  Why  did  you  start  using  mobile  Internet?   I  got  new  phone  with  easy   Internet  connec>on   I  had  no  other  Internet   connec>on   It  just  happened   I  needed  to  stay  connected   constantly   Friend  advice   Other  reason*   *Other:   •     Was  in  need  of  naviga>on  and  search  (6%)   •     Installed  an  app  that  required  connec>on  (5%)     •     Learned  of  it  from  ads  and  decided  to  try  it  (5%)   Page  9  /  19  
  • 10. Visi>ng  mobile   sites   Visi>ng  non   mobile  sites   Checking  e-­‐mails   Triggers  &  drivers   Downloading   music,  video,   images,  games…   On  average,  2.3  ac>vi>es  per  user.   Instant  messaging   For  what  acRviRes  do  you  use  mobile  Internet?   Surfing   Using  other   mobile  apps  Page  10  /  19  
  • 11. Triggers  &  drivers  For  what  purpose  do  you  primarily  use  mobile  Internet?   Find  informa>on  on  the  go   Communicate  with  friends   Pass  the  >me   Naviga>on,  traffic   Get  news   Check  emails   Check  updates  in  social   networks   Other  purpose   Page  11  /  19  
  • 12. Ubiquitous  usage?   Number  of   places/points   of  usage  On  average,  mobile  Internet  is  used  in  3.8  places.   Page  12  /  19  
  • 13. Ubiquitous  usage?  Where  or  when  do  you  use  mobile  Internet?   At  the  office   At  home     Outdoors   In  public  transport   In  cafés,  restaurants   In  a  car   On  vaca>on   In  the  countryside   While  shopping   At  school  or  university   On  business  mee>ngs   On  business  trips     Page  13  /  19  
  • 14. Primary  place  of  use   At  school  or  university   At  home     At  the  office   Outdoors   In  a  car   In  public  transport   In  cafés,  restaurants   In  the  countryside   Other  When  one  uses  mobile  Internet  at  school/university,  school/university  tends  to  be  the  primary  place  (66%)  of  use.   Page  14  /  19  
  • 15. Paying  for  data  What  payment  opRon  do  you  use  to  pay  for  data?   Among  daily  users:   •     97%  have  subscrip>on   •     81%  pay  per  Mb   •     64%  gave  others  answers   Page  15  /  19  
  • 16. Another  mobile  Internet  •  48%  use  WiFi  for  their  mobile  phones  (75%  among   WiFi-­‐enabled  phone  owners)   •  20%  at  home   •  14%  at  the  office   •  36%  in  cafés  (with  free  hot  spots)   •  only  2%  pay  for  access  •  63%  use  other  gadgets  with  wireless  Internet   connec>on:  notebook  (53%),  netbook  (15%),             tablet  (8%),  other  (5%).   Page  16  /  19  
  • 17. About  Data  Insight  Data  Insight  is  a  leading  Russian  Internet  research  agency.  Exper>se:    •     E-­‐commerce  market  reports      •     E-­‐commerce  news    •     E-­‐commerce  adver>sing  •     Startups  and  investment  funds:  the  card  market    •     Online  polls      Your  contact:  Fedor  Virin  and  Boris  Ovchinnikov,  founders  a@datainsight.ru  +7  495  7254946   Page  17  /  19  
  • 18. About  Mobiety  Mobiety  uses  innova>ve  approaches  for  mobile  Internet  polls  and  surveys.  Mobiety’s  clients  can:  •     Design  ques>onnaires  with  a  user-­‐friendly  online  tool  •     Reach  poten>al  respondents  via  SMS  •     Top  up  respondents’  accounts  immediately  •     Publish  results  and  export  data  easily  Your  contact:      Mikhail  Zarin,  founder    m.zarin@mobiety.ru      +7  964  528  77  45   Page  18  /  19  
  • 19. This presentation was prepared in association withEast-West Digital News, the first comprehensive English-languageonline resource dedicated to Russian IT industries.Site contents: Daily news – Expert analysis – Market data –In-depth studies – Industry events... and a variety of professionalbusiness tools designed to improve business communicationbetween Russian and international market participants at all levels. www.ewdn.com

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