Nike ColdWeather Gear 2011Emerge your campaign withinthe latest technology whenworking with PointRollBold.Disruptive.Cutti...
Task @ Hand:To provide YOU with an advanced technological solution for Nike‟s            2011 Cold Weather Gear holiday ca...
Suggestion #1:Take your message “out of the box” – and offline – by using state-of-the-arttechnologies for creating dynami...
Let us enable you to take Nike’s 2011 Cold Weather GearHoliday Campaign out of the users PC and mobile devices,           ...
Break your message out of the box – literally… Augmented Reality Holographic Projectiles  • With PointRoll‟s strong partne...
Holographic Platforms                                                                    Asymmetric Marker   Printable Mar...
Let’s Take A Look!                     7
We’ve taken the initiative to show you how Nike could possibly use this new cutting edge technology that will enable onlin...
2011 Nike Cold Weather Holiday Campaign                 Expandable Unit  Multiple Tabs                       Webcam Stream...
2011 Nike Cold Weather Holiday Campaign        Multiple Tabs           Share/ Data Collection / Instant EmailSee Next Slid...
2011 Nike Cold Weather Holiday Campaign        Multiple Tabs                                  Product Scroll            In...
Nike also has the ability to use the user’s head                as the marker!                                            ...
Clickable Examples:               **Webcam Needed** Banner                             Panel 1Panel 2          Panel 3    ...
Suggestion #2:Utilizing PC internal microphone for users to physically interact                      with your campaign.  ...
Clickable Example:                                                              Forced Video!                             ...
Questions?             16
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Nike cold weather 2011 PointRoll Creative Technology Solution

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Developed a creative concept for a NIKE Augmented Reality campaign that enabled users to scroll through holographic images of NIKE products.

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Nike cold weather 2011 PointRoll Creative Technology Solution

  1. 1. Nike ColdWeather Gear 2011Emerge your campaign withinthe latest technology whenworking with PointRollBold.Disruptive.Cutting Edge.First to Execute.CreativeTechnologySolutions 1
  2. 2. Task @ Hand:To provide YOU with an advanced technological solution for Nike‟s 2011 Cold Weather Gear holiday campaign 2
  3. 3. Suggestion #1:Take your message “out of the box” – and offline – by using state-of-the-arttechnologies for creating dynamic, interactive, and viral advertising campaignswith holographic projectiles showcasing Nike‟s latest Cold Weather product line 3
  4. 4. Let us enable you to take Nike’s 2011 Cold Weather GearHoliday Campaign out of the users PC and mobile devices, and into their hands literally! 4
  5. 5. Break your message out of the box – literally… Augmented Reality Holographic Projectiles • With PointRoll‟s strong partnership with Oddcast you have the capability to enable your target audience interact with your campaign through a three dimensional hologram! • Oddcast‟s platform enables your brand to create a personal experience for every viewer within your ad unit, including photo-upload, text-to-speech and telephone-based audio messaging, voice recognition and artificial intelligence. • Users can make the ad viral by sharing their customization on their favorite social media sites, emailing it, or having the ad call or text their friends offline. Oddcast ad units powered by PointRoll break your message out of the box – literally. 5
  6. 6. Holographic Platforms Asymmetric Marker Printable Marker • Downloadable Print Out - User will have the ability to view the holographic projectiles from a printable augmented reality asymmetric marker download • In Conjunction with a Print Media Campaign - A more tactful solution when using a augmented reality asymmetric marker print out would be to include the marker within a print media campaign advertisement.Print Media Example Video: Marc Ecko designs inspired by American artist and illustrator Robert McGinnis are brought to life interactively and further heightened with a compelling Augmented Reality experience, featuring Lindsay Lohan as the „Cut & Sew‟ Fall Collection “Digital Muse”. Mobile Marker Mobile Example Video: Bring your augmented reality campaign Star Trek to life via any smartphone, iPhone, or Mobile iPad device! Augmented Reality Ad 6
  7. 7. Let’s Take A Look! 7
  8. 8. We’ve taken the initiative to show you how Nike could possibly use this new cutting edge technology that will enable online users to not only view Nike’s 2011 ColdWeather Gear products but also be able to hold them in-hand. See Next Slide for Mock Story Board 8
  9. 9. 2011 Nike Cold Weather Holiday Campaign Expandable Unit Multiple Tabs Webcam Streaming Directly in Panel Print Out or Send Marker to Mobile PhoneSee Next Slide for Next Frame 9
  10. 10. 2011 Nike Cold Weather Holiday Campaign Multiple Tabs Share/ Data Collection / Instant EmailSee Next Slide for Next Frame 10
  11. 11. 2011 Nike Cold Weather Holiday Campaign Multiple Tabs Product Scroll In-Banner Purchase or Click Through to Online Store Click Here for PDF Mock 11
  12. 12. Nike also has the ability to use the user’s head as the marker! 12
  13. 13. Clickable Examples: **Webcam Needed** Banner Panel 1Panel 2 Panel 3 13
  14. 14. Suggestion #2:Utilizing PC internal microphone for users to physically interact with your campaign. 14
  15. 15. Clickable Example: Forced Video! Interactive Animation!Expandable Wide Screen Imagery! Bringing the Message to Life with Sound! Multiple Panels to Interact With! 15
  16. 16. Questions? 16

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