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Whether art, music, fashion, or culture; originality means many things to many different people. But it is unarguably abou...
# sneakerculture
Growing up in Hawai’i as an advocate to hip hop and sneaker culture with a passion for preserving indigenous customs,  Ste...
# reconstruction
Lacer embodies a maxim of “evolved originality,” by providing fashion accessories worn by those drawn to culturalevolution...
# collaboration
“I wasn’t going to let such an original design just fade away without putting my all into it. What really caught my attent...
# evolution
In 2007 Steve teamed up with New York native, Mike Zarcone, to bring Lacer closer to its root culture and bridge the      ...
# originality
“We’re not owned by some corporate giant, mass marketing recycled ideas; we’re just hustling to keep our brand            ...
# inventiveness
As a company Lacer Headwear would like to be known as a resistance to brand-tyranny, representing        inventiveness, de...
# authentic
facebook.com/lacerheadwear     @lacerheadwear     @lacerheadwearwww.lacerheadwear.com contact@lacerheadwear.com
Lacer Headwear History Look Book
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Lacer Headwear History Look Book

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From the initial conceptualization of our products to global distribution, since 2006 Lacer Headwear has continued to persist in providing high quality innovative products to a rapidly evolving market. For years our past has been withheld from public knowledge but we\'re now ready to share who we are.

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Transcript of "Lacer Headwear History Look Book"

  1. 1. Whether art, music, fashion, or culture; originality means many things to many different people. But it is unarguably about a commitment to where things began and a passion for where things are going.
  2. 2. # sneakerculture
  3. 3. Growing up in Hawai’i as an advocate to hip hop and sneaker culture with a passion for preserving indigenous customs, Steve Fountain was always inspired by the roots of original form. This passion triggered his creation of the “Lacer,” apatented design that combines the baseball cap and sneaker perfectly to produce a supreme companion accessory for any pair of kicks.
  4. 4. # reconstruction
  5. 5. Lacer embodies a maxim of “evolved originality,” by providing fashion accessories worn by those drawn to culturalevolution and the pursuit of individuality while purposely avoiding conventional concepts. Inspired by sneaker culture, the Lacer allows the evolution of sports footwear to be relived within a baseball cap.
  6. 6. # collaboration
  7. 7. “I wasn’t going to let such an original design just fade away without putting my all into it. What really caught my attentionwas when we showcased the product at a trade show and every large retail buyer, brand, and manufacturer overlooked us, but every kid with a skateboard or wearing headphones stopped and asked where they could get one of our hats. I took that as a sign to fill a void within the sneaker community.” – Steve
  8. 8. # evolution
  9. 9. In 2007 Steve teamed up with New York native, Mike Zarcone, to bring Lacer closer to its root culture and bridge the gap between Steve’s vision, sneaker culture, Hip-Hop’s birthplace and Lacer Headwear.
  10. 10. # originality
  11. 11. “We’re not owned by some corporate giant, mass marketing recycled ideas; we’re just hustling to keep our brand safe and original.” – Mike
  12. 12. # inventiveness
  13. 13. As a company Lacer Headwear would like to be known as a resistance to brand-tyranny, representing inventiveness, deconstruction, evolution, and originality; while openly accepting the responsibility of terminating recycled fashion concepts.
  14. 14. # authentic
  15. 15. facebook.com/lacerheadwear @lacerheadwear @lacerheadwearwww.lacerheadwear.com contact@lacerheadwear.com
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