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Indulge Your Passions

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A presentation containing my ideas for Gold Cardmember exclusive vacation packages with a focus on Aspen and ESPN\'s Winter X-Games.

A presentation containing my ideas for Gold Cardmember exclusive vacation packages with a focus on Aspen and ESPN\'s Winter X-Games.

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Indulge Your Passions Indulge Your Passions Presentation Transcript

  • INDULGE YOUR PASSIONS Travel Card Programs By Michael Zarcone
  • INDULGE YOUR PASSIONS
    • Travel Card Program Categories:
    • Romance
    • Private Helicopter Tour of Paris at sunset with private dinner after
    • Family
    • Skip the Zoo and take your family on a real African safari!
    • Adventure
    • Private Jet Trips: Around the Globe in 23 Days
    • Girl/Guy Getaways
    • Guy Getaway – Spend a weekend at “Super Paradise” in Mykonos, Greece ( Rated Top 10 Beach Parties by AskMen.com for travel June though September )
    • Girls Getaway – Wine tasting in Sonoma Valley
    • Wellness
    • Experience Zoetry “Art of Life” private spa treatments in Punta Cana
    • Sports
    • Winter X Games Exclusive Packages for fans, skiers & snowboarders, and families
    • Music
    • Take private tours visiting famous landmarks within the birthplace of Jazz, New Orleans
    • Epicurean
    • Fish off the coast of Hawaii and learn native ways to prepare your catch
    • Film
    • Access to Elle’s/Hatchette Filapacchi’s “Premiere Lounge” at the Tribecca Film Festival (New York City)
  • INDULGE YOUR PASSIONS Primary Example Category: Sports
  • When: January 27 th – January 31 Offer: 4-nights in Aspen w/ entry to all Winter X Games events Book by Date: January 26th 68,000+ Attendees in 2009!
    • Why the Winter X Games:
    • No Card Sponsor
    • No official travel sponsor
    • Aspen/Snowmass resort area already has a relationship with
    • American Express (http:// www.aspensnowmass.com/amex )
    • Experiential/Adventure seeking consumer
    • Huge market for family travel
    • Skiing/Snowboarding/Snowmobiling are all very expensive hobbies
    • Biggest growing market for Generation Y and their parents
    • 68,000+ in attendance last year
    • In 2009:
      • Average attendee group size was 6.6 people
      • Over half (54%) came from 100+ miles away
      • 34% stayed in a hotel while attending
      • 78% came to Aspen specifically to see
      • the Winter X Games
    • Featured Hotels:
    • Hotel Jerome, A RockResort
      • 4-nights starting at $1,829pp
      • Spa services available
    • St. Regis Aspen Resort
      • 4-nights starting at $1,799pp
      • Spa services available
    • Sky Hotel
      • 4-nights starting at $1,159pp
      • Spa services available
    • The Silvertree Hotel
      • 4-nights starting at $825pp
      • No spa service available
    • Spectator Package – Starting at $825pp
    • 4-night hotel accommodations
    • Hotel tax and service charges
    • Entry to all Winter X games events
    • Optional “Add-Ons” - via Plan Ahead Services
    • Beginner Ski/Snowboard lesson – $299 per day
    • 3 day Snowboard Rental Equipment – $49 per day
    • 3 day Ski Rental Equipment – Value $53 per day
    • Spa treatments
    • Shred Package – Starting at $ 1,074pp
    • 4-night hotel accommodations
    • Hotel tax and service charges
    • Entry to all Winter X games events
    • 3-day lift tickets ($249 value)
    • Optional “Add-Ons” - via Plan Ahead Services
    • Beginner Ski/Snowboard lesson – $299 per day
    • 3 day Snowboard Rental Equipment – $49 per day
    • 3 day Ski Rental Equipment – Value $53 per day
    • Spa treatments
    • Family Package – Starting at $1,259pp
    • 4-night hotel accommodations
    • Hotel tax and service charges
    • Entry to all Winter X games events
    • 3 day lift tickets ($249 value)
    • Beginner Ski/Snowboard lesson ($299 value)
    • Spa treatment for parent:
      • Hotel Jerome, A RockResort - Apres Spa Treatment ($135 value)
      • St. Regis Aspen Resort - Remed Customised Massage ($165 value)
      • Sky Hotel - 50-minute Swedish Massage ($135 value)
    • Optional “Add-Ons” - via Plan Ahead Services
    • Beginner Ski/Snowboard lesson – $299 per day
    • 3 day Snowboard Rental Equipment – $49 per day
    • 3 day Ski Rental Equipment – Value $53 per day
    • Spa treatments
    • Cardmember Exclusive:
    • AEV/Winter X Games shwag-bag containing various goodies from 3rd party sponsor (i.e. Elm Company, Pac Sun, Zumez)
    • 1 free night at:
      • Hotel Jerome, A RockResort – $453 Value (Dlx King)
      • St. Regis Aspen Resort – $445 Value (Dlx King)
      • Sky Hotel – $285 Value (Dlx King)
      • The Silvertree Hotel – $202 Value (Dlx Rm)
    • Free 3 day lift tickets ($249 value)
    • Cardmember Targeted:
    • Gold Card member
    • Why this type of Cardmember:
    • Target audience are big spenders and frequent travelers
  • Offer Body Copy: Witness right in front of you the Winter X Games, a competition compiled of the greatest winter action sport athletes from around the world competing against each other for a shot at the title of the most extreme athlete in the world. The games include various skiing, snowboarding, and snowmobiling competitions. Every year records are broken and legacies are made, now it’s your turn to witness action sport history in the making for as low as $825! This years Winter X games is taking place in Aspen, Colorado. Anyplace else this would be four separate vacations. Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – with over 5,300 acres of terrain and boundless dining and nightlife, there are more than enough reasons to visit the most exciting winter escape in the world. Four mountains, one lift ticket – experience The Power of Four.