Effective networking workshop

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  • Hand out business cards in a very crass way. Ask for a referral or work. Leave the room. Come back in, ask what was wrong with that type of networking? This is how a lot of people do it. How did that interaction make you feel? Did it make you feel like getting in touch and giving me some work? NO……..By the end of this hour you will realise why you are already good at networking, and avoid some of the mistakes that other people make.
  • Why are you here/ What do you want to be able to do?
  • I’m going to being by telling you a very short story. (p. 24. The Jelly Effect) Ask Zara for a copy. Didn’t talk to the right peopleWasn’t even in the right room. 2 big pitfalls.
  • Networking is about big fish and coffee….But I’ll come back to that after this exercise. You are all good networkers already, you have good manners and you like talking to people.
  • We will revisit this sheet throughout the hour. Find someone you don’t know. Spend 5 minutes talking to them as if you were in a networking situation. How did that feel. Anyone spot any naturally good networkers. Anyone find any areas of overlapping interest.
  • You are attending a big event which you think might be useful to your career. When does networking start?
  • Networking is about big fish I said, so let me explain. Its about Big fish, little fish and old boots. Big fish…useful to you. A potential employer, a potential customer or supplier, a potential recommenderLittle fish and interesting or useful linkA boot, someone whow you don’t feel there is any benefit to keeping in touch with.
  • Is meeting them just luck? No. you need to be clear about who they are. Make a list of ten types of people who could be big fish to you.
  • Before the event planning tips
  • If you have time, see if they can generate these.
  • Don’t give too much info straight away, you want them to ask for more. Make the first sentence really interesting. Have it ready. 5 mins. I’m an accountant..or I help people pay less taxI ‘m an estate agent or I help people buy the property of their dreams. I’m a buisness coach. I help buisness owners sell their company for the maximum amount. I’m a personal trainer. I help make my clients more attractive. In my case.: I help people to develop skills which make them more employable. In your case: I am a………..specialist, I’d like to get into ……………………………………
  • We will revisit this sheet throughout the hour. Find someone you don’t know. Spend 5 minutes talking to them as if you were in a networking situation. How did that feel. Anyone spot any naturally good networkers. Anyone find any areas of overlapping interest.
  • What sort of questions could you ask? Be interested in their answers. Don’t rush, ‘ that sounds interesting, tell me more about that?’Better to have 3 question in depth rather than 10 quick ones.
  • Getting into the conversation exercise.
  • The most important lesson. Follow up. Ask if you can have one of their cards. Look at it. Write some notes on the back of it. Any scope, ask if they are happy for you to give them a call next week to pursue the matter. (Don’t sell to them)Ask if they would like one of your business cards. Offer to write the day you will call on it. Call them rather than email. Try to arrange another meeting. Don’t sell to them. Its about building relationships.
  • We will revisit this sheet throughout the hour. Find someone you don’t know. Spend 5 minutes talking to them as if you were in a networking situation. How did that feel. Anyone spot any naturally good networkers. Anyone find any areas of overlapping interest.
  • Yes! 50 Secrets from the Science of Persuasion [Paperback] Noah J. GoldsteinNoah J. Goldstein (Author) The Jelly Effect Andy Bounds

Transcript

  • 1. Effective Networking
    Zara Hooley
    Leicester Award Coordinator
    Student Development
    University of Leicester
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  • 11.
    • What events do these big fish attend
    • 12. How can you get invited?
    • 13. Can you get a guest list before the day?
    • 14. Have cards and a pen
    • 15. Arrive early
    • 16. Have a name badge
  • Networking Conversation Rules
    Get into the conversation(we will come back to this)
    Talk about them(we will come back to this)
    Talk about you
    Chat and…
    Get out
  • 17. Talk about you
    Lift pitch.
  • 18.
  • 19. What about them?
    Who do you work for?
    What do you do? #
    What do you enjoy most about your buisness?
    What are the main changes that have occurred in your profession?
    Why is your business successful?
    How did you get into that business?
  • 20. Networking Conversation Rules
    Get into the conversation(we will come back to this)
    Talk about them(we will come back to this)
    Talk about you
    Chat and…
    Get out
  • 21.
  • 22. Follow up
    What kinds of people are good contacts for you? Try to recommend someone or something to them. Be helpful.
  • 23.
  • 24. Final
    Practice makes perfect
    Networking is about building relationships not selling
    Enjoy it
    Recommended reading.