Hyundai Xcent

1. HYUNDAI XCENT
Digital Activation Ideas

2. ROUTE #4
The Multiplied View
Hyundai Xcent with Google Maps Street View

3. The Idea
 At the dealership, we rig a Hyundai Xcent car’s windows with rear projection film
to visualize how a Hyundai Xcent can help someone step up in life.
 To step into the car, the patron has to unlock the car with his Google+ account,
automatically sharing his participation in the activity at the Hyundai Dealership
 A patron can then step inside the car and choose to virtually drive his Hyundai
Xcent in famous locations around the world through projections of Google Street
View

4. The Idea
 For example, if the patron chooses to drive
down Sunset Boulevard, the projection on
his car’s windshield, windows and rear
window is of the street view at that
location in Los Angeles
 He can steer using the car’s steering wheel,
accelerate and slow down, just like he
could if he were actually driving a Hyundai
XCent in that location.
 We create videos out of the reactions of
the patrons to this technology and compile
them in an interview-based case study for
YouTube.

5. Fin

6. Fin