Zappos Insights 2009-07-14 Growth


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Zappos Insights 2009-07-14 Growth

  1. 1. Insights on GrowthAlfred Lin – COO/CFOalfred@zappos.comFollow me on Twitter: InsightsJuly 14-15, 2009<br />
  2. 2. Want to be in the know?<br />Knowledge is power.<br />- Sir Francis Bacon<br /><br />
  3. 3. Actually we should strive for…understanding & wisdom (insights)<br />All truths are easy to understand once they are discovered; the point is to discover them.<br />- Galileo Galilei<br /><br />
  4. 4. Growth<br />
  5. 5. There are all sorts of growth…<br /><br />
  6. 6. Penny for your thoughts:How have you grown in the past year?<br /><br />
  7. 7. Another penny for your thoughts:Where do you want to grow this year?<br /><br />
  8. 8.<br />
  9. 9. What do we want to grow?<br /><br />
  10. 10. Insight #1: Pursue Growth and LearningBoth Personally & Professionally<br /><br /><br />
  11. 11. Business planning process for growth…<br />If we want to grow, we need to:<br /><ul><li>Grow sales
  12. 12. Find the right markets
  13. 13. Sell more to old customers
  14. 14. Find new customers
  15. 15. Satisfy customers
  16. 16. Build brand
  17. 17. Build more warehouses
  18. 18. Build more web servers
  19. 19. Increase efficiency
  20. 20. Hire more people
  21. 21. etc…</li></ul><br />
  22. 22. Insight #2: Add Culture to that ListRemember to Grow the Company Culture<br /><br />
  23. 23.<br />
  24. 24. BUILD YOUR TEAM<br />“If you want to go quickly, go alone. <br />If you want to go far, go together.” <br />(Al Gore quoting African proverb)<br />Hire slowly / Fire quickly<br />Insight #3: Get the Right People on the Bus“First Who…Then What”<br />
  25. 25. Great companies bring all 3 elements together…<br />Visionary<br />Artist<br />Scientist<br />
  26. 26.<br />
  27. 27. VISION<br />“Whatever you’re thinking, think bigger.”<br />Does the vision have meaning?<br />Chase the vision, not the money…<br />Insight #4: Grow Your VisionExpand your Vision over Time<br />
  28. 28. Evolution of Zappos Brand / Vision<br />1999 Selection<br /> “The World’s Largest Shoe Store”<br />2003 Service & Selection<br /> Stopped drop shipping forgoing 25% of sales at the time<br />2005 Culture & Core Values as a platform<br /> “Zappos is a service company that just happens to sell shoes...”<br />2007 Personal Emotional Connection<br /> “Powered by Service”<br />2009 Delivering Happiness<br />
  29. 29. Insight #5: Make Sure to Focus on the CorePassion / Uniquely Good At / Profit<br />What you are deeply<br />passionate about?<br />What drives <br />your<br />economic <br />engine?<br />What you can<br />be the best in<br />the world at?<br />
  30. 30.<br />
  31. 31. Insight #6: Get AlignmentGet Everyone to Row in the Same Direction<br />“Companies with an adaptive culture that is aligned to their business goals routinely outperform their competitors.”<br />“Company Culture: What It Is And How To Change It” by F. John Reh<br />“When you are in alignment with the people around you, you are much more likely to travel in the same direction and avoid hidden agendas.”<br />&quot;The Attention Deficit Workplace&quot; by Mitch Thrower<br />“Companies that have created a collaborative culture are far more likely to achieve their alignment goals, while those whose communication is poor and governance model fractured are often destined for failure.” <br />Ellen Pearlman, Editor-in-Chief of CIO Insight<br />
  32. 32. Insight #7: Have a Higher PurposeFight for a Cause / Find Your Calling<br /><ul><li>“Purpose is the engine, the power that drives and directs our lives.”
  33. 33. John R. Noe
  34. 34. “Every life needs a purpose to which it can give the energies of its mind and the enthusiasm of its heart. Start by doing what's necessary; then do what's possible and suddenly you are doing the impossible.”
  35. 35. Francis of Assissi</li></ul><br />
  36. 36. Alignment Assignment:Putting It Into Practice<br />Insight #1: Pursue Growth & Learning<br />What am I going to do to grow personally?<br />What am I going to do to grow professionally?<br />Insight #2: Add Company Culture to Growth Planning Process<br />How do I plan for my growth?<br />How does my company plan for growth?<br />How will I & my company grow the company culture?<br />Insight #3: Get the Right People on the Bus?<br />Does my company have the right people on the bus?<br />Who are the visionary?<br />Who are the artists?<br />Who are the scientists?<br />How well do we work together?<br />
  37. 37. Alignment Assignment:Putting It Into Practice<br />Insight #4: Grow Your Vision<br />What is my personal vision?<br />What is my company’s vision?<br />How do I expand both visions?<br />Insight #5: Make Sure to Focus on the Core<br />What am I (is my company) passionate about?<br />What am I (is my company) uniquely good at?<br />How am I (is my company) able to make good money?<br />Insight #6: Get Alignment<br />Does everyone understand the vision?<br />Does everyone understand the goals?<br />Does everyone understand their role & responsibilities?<br />
  38. 38. Alignment Assignment:Putting It Into Practice<br />Insight #7: Have a Higher Purpose<br />What is my higher purpose?<br />What is the company’s higher purpose?<br />Are we making the world a better place?<br />
  39. 39. THANK YOU<br />