Gamification may be relatively new to the world of recruiting, but it’s taking off in a major way. Now, plenty of companies are using this strategy to keep employees and job candidates engaged in the recruitment process.
Gamification is the use of gameplay mechanics — like those you’d see in video games, online games or mobile apps — to add a boost to recruitment efforts. Plenty of major companies are doing it, including tech giant Google. The company recently posted a billboard in Silicon Valley, featuring a math question. The question led users through challenges and eventually brought them to a job application queue, effectively “pre-screening” candidates who could solve the tough equation.
What other companies are using gamification for employee referrals? Find out in this presentation by Zao, a social employee referral management platform.