1. Z-Luv Management Consulting The Competitive Environment of the Fitness Industry in New Zealand Presented by Zain Ansari (zans001)

6. What does this mean for Fit ‘n’ Well?

7. Recommendations: Fit ‘n’ Well should expand into the New Zealand market ….

8. … . Choosing a densely populated area/city of New Zealand to open the branch.... Recommendations:

9. Recommendations: … . Establishing a client-base using unique and effective advertising to attract customers; and attract customers by having modern interior design and latest technology….

10. Recommendations: … . Retain clients by offering many services and classes (e.g. nutritionists, personal trainers, ‘Women’s-Only’ areas, ‘Pump’ & ‘Step’) to negate other centres’ competitive advantage.

11. Thank you Mr. and Mrs. Armstrong