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Expert Day Brussels - Belgian Market

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On the zanox Expert Day in Brussels Sébastien Monnet, Head of Belgium at zanox explained to publisher why Belgium is a 'Must Do' for publishers. E-commerce growth increased with 23% in 2011 and is …

On the zanox Expert Day in Brussels Sébastien Monnet, Head of Belgium at zanox explained to publisher why Belgium is a 'Must Do' for publishers. E-commerce growth increased with 23% in 2011 and is therefore very interesting for publishers. Sébastien shares tips and tricks to publishers to start their own initiative in Belgium.


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  • 1. The Belgian market - A must doRETARGETING CONTENT E-MAIL DISPLAY VOUCHERS SOCIAL
  • 2. Agenda1. MARKET FIGURES2. ZANOX BELGIUM FIGURES3. MARKET TRENDS4. PUBLISHER OPPORTUNITIES5. ADVERTISERS OPPORTUNITIES6. OUR PORTFOLIO 2
  • 3. 1. MARKET FIGURES
  • 4. 1. MARKET FIGURES ONLINE SALES & GROWTH Online Turnover: 1.10 billion EUR in 2011 (compared to 903 mln EUR in 2010) Online Turnover expectation in 2012: 1.18 billion EUR E-Commerce growth in 2011 E-Commerce growth: 23% increase in 2011 23%  83% of webshops expect 2-digit growth in 2012  2nd Highest European Online Growth in Europe 9% NL BEBeCommerce study - eCommerce in Belgium - March 2012 4
  • 5. 1. MARKET FIGURES INSIGHTS Belgian shopper profile: 18 – 27 yrs, male, Dutch speaker, high-income Average monthly spending: 150 EUR Online buyer loyalty: 89% will buy online again in the future Top 5 products in 2011 Books Boat, plane or train tickets Event tickets Clothing / Shoes Hotel / Overnight stay 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%BeCommerce study - eCommerce in Belgium - March 2012 5
  • 6. 1. MARKET FIGURES BELGIUM GOES INTERNATIONAL Belgian are conservative but… 46% of online shoppers prefer Belgian websites. 30% perceives foreign websites as less reliable. … willing to go international 56% of online shoppers have bought on International webshops Prices and conditions are most of the time more attractive International advertisers adapt to the local market standardsComeos study - eCommerce in Belgium - June 2012 6
  • 7. 1. MARKET FIGURES FLANDERS VS. WALLONIA Higher internet penetration rate? Largest population? Spend more time and money online? Impulse buyers? Price comparisons? More fashionable? 7
  • 8. 2. ZANOX BELGIUM - GROWTH zanox Belgium Growth + 47 % 67 % +100 % + 156 % 2009 2010 2011 2012 Forecast 2013 Objective E-Commerce growth 2012 in Belgium: 23% (compared to 13,4% in Europe) Commercial Team grew from 2 to 8 within 3 years Publisher & Advertiser portfolio
  • 9. 2. ZANOX STRAIGHT TO SUCCESS Publisher Local Advertiser Concepts Marketplace & Performance The Team & & International & Optimization Technology Reach Innovation
  • 10. 2. ZANOXCOMMERCIAL TEAM Sebastien Monnet Reitse Bosma Head of Belgium Sales Manager Adrien Lepert Sonia Zammit Publisher Manager Account Manager Business development Shopping & Telecom Florent Le Chuiton Selinde Winter Publisher Manager Account Manager Emailing Shopping & Telecom Jules Scomorovschi Katrien Dierickx Publisher Manager Account Manager Content Portals Finance
  • 11. 3. MARKET TRENDS 11
  • 12. 3. MARKET TRENDS DOMAIN REGISTRATIONS Total registration: 1.3 million URL’s in Belgium (5 million in NL)  Room to monetize & grow opportunities Geographical Distribution  19% of the BE domain names are owned by Dutch people  The Flemish people own most of the domain names Dns.be 12
  • 13. 3. MARKET TRENDS ENERGY & UTILITIES MARKET Available url’s Energy market totally open to competition (since 2007)  fournisseurdenergie. be Many challenging players  energieleveranciers- Green Energy, competitive prices & customer-friendly service vergelijken.be  elektriciteit- vergelijken.be Only 2 energy comparison websites Room for more comparison websites! 13
  • 14. 3. MARKET TRENDS TELECOM PREPAID MARKET Available url’s No Combination sale (= Koppelverkoop & offres conjointes) available yet  carte-sim.be Many Prepaid advertisers  sim-kaart.be Cheap prices, good customer services, easy to buy  samsung- galaxy-tab.be  best- smartphone.be Very few Telecom comparison portals Room for more comparison websites! 14
  • 15. 3. MARKET TRENDS INTERNATIONAL ADVERTISERS Available url’s More international Shopping & Fashion advertisers  fashion- blog.be More Offline retailers  chaussures- femmes.be Adapt better to local market Room for new content portals! 15
  • 16. 3. MARKET TRENDS IS MOBILE THE NEW ELDORADO? Publishing houses Advertise in Top Apps!Isobar Mobile - June 2011
  • 17. 3. MARKET TRENDSCookie Law Travel Law Google Panda Prior-consent (opt-in?) Requirement for Travel Devaluates the rankings of publishers to pay for a websites with low quality or Every party will be held license. not enough content responsible Abolition in June 2012 Same policy for all The amended law needs after a series of lawsuits countries to be signed by the King  Dutch & French publishers have better The cookie law in Belgium  New system of self- rankings on some brand is not in effect yet regulation on the market names & keywords Ask zanox expert Ask zanox expert Valeer Damen Wesley Kelder 17
  • 18. 4. PUBLISHERS OPPORTUNITIES
  • 19. 4. PUBLISHERS OPPORTUNITIES NEW PUBLISHER CONCEPTS RETAIL & FASHION  Attract international brands  Over 1,5 million products in our datafeeds SHOES  Largest portfolio on the market  High demand ENERGY  Online subscription now possible CREDIT  Still a very profitable market PREPAID CARDS  Market not mature yet for combined offers 19
  • 20. 4. PUBLISHERS OPPORTUNITIES TRAFFIC OPTIMIZATION SEO Consultancy Keywords & Tips GPP Technology Personal support Specific BE words Customized tracking Improved rankings (Kortingsbonnen, Solden Track transactions per , bottine) SEO tips keyword Category & products Newsletter/workshop Web shop brands IT support  increased # of sales  increased # of sales  increased # of sales Ask zanox expert Ask zanox expert Wesley Kelder Dirk-Jan Ubbels 20
  • 21. 5. ADVERTISER OPPORTUNITIES
  • 22. 5. ADVERTISER OPPORTUNITIESPay-Per-Call Mobile Advertising - Create bridge btw online & offline - Multiple targeting opportunities - Don’t loose any clicks & traffic - Optimize on the right inventory - Mobile Advertising promotion - Banners & landing page creationDisplay Retargeting Email Remarketing - More exposure -> more transactions - Catch abandoned basket sales - Personalization -> Optimization - Increase conversion - Don’t lose clients to competitors - Don’t lose clients to competitors 22
  • 23. 5. ADVERTISER OPPORTUNITIES Additional services Conversion rate optimization Banners & Landing page creation Market overview & Benchmarks Update on legislation changes URL Referrals (coming soon) 23
  • 24. 6. OUR PORTFOLIO
  • 25. 6. OUR PORTFOLIO Retail Fashion Shoes Group Deal
  • 26. 6. OUR PORTFOLIO Credit Saving Insurance & Energy
  • 27. 6. OUR PORTFOLIO Prepaid cards Postpaid Dating
  • 28. 6. OUR PORTFOLIO OTA & Airlines Hotel packages Hotels & Others
  • 29. 6. COMING SOON
  • 30. URL CONTEST HOW? Mail us your pitch / proposal for your favourite URL before 21 September THE URL’S  fournisseurdenergie.be  carte-sim.be  fashion-blog.be  energieleveranciers-vergelijken.be  sim-kaart.be  chaussures-femmes.be  elektriciteit-vergelijken.be 30