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BrownBag Lunch 24Nov09 - Monetization 2.0
 

BrownBag Lunch 24Nov09 - Monetization 2.0

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    BrownBag Lunch 24Nov09 - Monetization 2.0 BrownBag Lunch 24Nov09 - Monetization 2.0 Presentation Transcript

    • Brown Bag Lunch – Monetization 2.0 zanox Group | November 24, 2009
    • zanox APAC
      • General Information
      • Countries served: Shanghai, China
      • Generated sales volume: 1.2 mill Euro
      • Office location: Shanghai since 2005
      • Employees: 10
      Jiajia Shen Leader of zanox China
      • Advertisers
      • Number of advertisers: 100
      • Industry split:
      • Selected references: Shanghai since 2005
      • Publishers
      • Number of publishers: 54.000
      • Vertical split:
      • Selected references:
      • Market Review
      • Markets largest share of wallet comes from strong SEM, and Global Alliance Partners.
      • Market is still very focused on CPM models, but it is changing.
      • Social Media
      • Baidu community
      • Kaixin
      • Xiaonei
      • 51.com
    • zanox APAC China, Hong Kong, Taiwan, Australia, New Zealand, South Korea, Japan, India ,Singapore, Malaysia, Vietnam, Philippine, Thailand Zanox APAC
    • getMyReports() Web Services Request
      • OpenAPI
        • Simple API open to everyone
        • Better ideas from external developers
        • Add value to your platform
      • Web services
        • Standardized machine-to-machine communication (“WebAPI”)
        • A direct and individual publisher access to the zanox infrastructure
      • Mashup
        • Combination of several OpenAPIs
        • Product synergies
      OpenAPIs, Web Services & Mashups
    • What is the zanox Application Store zanox
      • 1. B2C and B2B Application Store for Affiliate Marketing
      • Your entrance into the zanox Network
      • Access to Innovative functionalities for Affiliate Marketing Activities
      • Access to above 2.000 Advertiser and
      • 1 Mio. Publisher
    • Our Customers are your customers zanox widgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting web widgets behavioral targeting web analytics social network application adserving in-game advertising banner rotation bid management tools mobile apps recommendation marketing augmented reality chashback programs video ads statistics campaign management tracking toolbars plugins SaaS price comparison geotargeting contextual advertising ad media flash banner product search shopping assistants affiliate campaign analytics in-game statistics recommendation social application adserving mobile video product banner media targeting web campaign analytics in-game product flash web zanox application store
      • 3 types of Applications
      • Widgets - copy and paste code
      • Tools and Software - download and install software
      • Software as a Service (SaaS) - services offered by external service providers
    • What can you already find! zanox
    • Cliplister - Software as a Service zanox
      • Now:
        • Professional videos links to advertisement
      • Later:
        • New revenue streams not only sales but also clicks
        • Monetization of BRANDS in addition of merchants
      Video Advertisement
    • Andora – Google Android App zanox
      • For Google Android mobile phones
      • Scans bar codes
      • Shows product information
      • Links to online retailers
      • Twitter about the product
    • Humangrid – Software as a Service zanox
      • SEO Text Created by a crowdsourcing platform
      • Content is King.
      • Search engine optimized text for your website.
      • - Authors create and correct content that makes your site more attractive to search engines.
    • zanox Webtrekk– Software as a Service - Offers one of the most powerful Web Analytics engines on the market. - Unlimited Segmentation, Multi-Dimensional Correlation and more. - Optimized for Enterprises.
      • Make affiliate marketing social:
        • select your product and tell your friend
      zanox My List – Tool and Software
    • Do you have a business plan? Are you looking for investments
      • Your opportunities
      • Monetize your existing widgets or application for Facebook, iPhone, iGoogle or any other platform
      • Develop your new internet or mobile innovations and generate a considerable volume of well-converting traffic into leads or sales
      • Earn from your innovation via the zanox Application Store
      • Convince our contest jury and win up to $2 million venture capital for your business model
      • www.zanox.com/contest
      The contest for the best business model based on zanox web services! zanox