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Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
Social Intelligence 2014
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Social Intelligence 2014

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How you can create powerful Analytics Solutions using your social media data (twitter, facebook, youtube...) with your CRM and own databases, based in Open Source technologies

How you can create powerful Analytics Solutions using your social media data (twitter, facebook, youtube...) with your CRM and own databases, based in Open Source technologies

Published in: Business, Technology
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Transcript

  • 1. Social Business IntelligenceSocial Business Intelligence Your open source based BI solution!!Your open source based BI solution!!
  • 2. Table of Contents Stratebi Introduction Social Media Analysis What is this? Why? Current processes Business Intelligence What is this Social Intelligence What is this Why Strategy Architecture Case study Socialbi by Stratebi
  • 3. About us - Stratebi
  • 4. Customers trusting in Open Source Business Intelligence Private Sector Public Sector
  • 5. Social Intelligence What is Social Intelligence?What is Social Intelligence?
  • 6. Social Intelligence Social intelligenceSocial intelligence Social Media dataSocial Media data Traditional BusinessTraditional Business IntelligenceIntelligence Social Business IntelligenceSocial Business Intelligence
  • 7. Social Media Social MediaSocial Media
  • 8. Social Media Hundreds of Social networks Hundreds of communities Millions of Blogs … Are there analytic tools for all of them? Social Media: Applications that allow the creation and exchange of user-generated content
  • 9. Social Media What are the main benefits of using social media tools? Affordable Budgets: No need of elevated budgets to carry out a Social Media Marketing campaign. Marketing Buzz: Social media advertising can be easily shared between users. Brand Reputation: Using Social Media Marketing companies can improve their online reputation. Increase Traffic: A well planned social media strategy attracts more traffic to your website. Gaining insight on customers and users point of view about our products or services
  • 10. Social Media What has been done so farWhat has been done so far??
  • 11. Social Media What has been done so far?What has been done so far?
  • 12. Social Media What has been done so far?What has been done so far?
  • 13. Social Media Social analysis ideal caseSocial analysis ideal case Gráficos por Sanjay Shetty
  • 14. Social Media Cloud toolsCloud tools Predefined reports: Currently there are cloud services including preconfigured reports with a cost associated
  • 15. Social Media Have we got efficient analytical tools for all social media data and web traffic? Is history stored in existing social media tools? Can a user easily create customized reports? Limitation. There are only predefined reports . Are we able to mix social data and corporate data? Do we have freedom on analysis stage?
  • 16. Business Intelligence TraditionalTraditional Business IntelligenceBusiness Intelligence
  • 17. A complete BI solution allows: Observe: what is happening? Understanding: why is happening? Predict: what will occur? Collaborate. What actions should team take? Decide: what path should we take? Knowledge management Business Intelligence Business Intelligence is the ability to transform data into information and information into knowledge, so as to optimize the decision-making stage in business processes
  • 18. Business Intelligence
  • 19. Social Intelligence SocialSocial intelligenceintelligence Social Media dataSocial Media data Traditional BusinessTraditional Business IntelligenceIntelligence Social Business IntelligenceSocial Business Intelligence
  • 20. Social Intelligence Narrowing the distance between customer and business
  • 21. Social Intelligence
  • 22. Source Systems Why Social Intelligence?Why Social Intelligence? Create customized analysis resources. Interactive Dashboards, static and dynamic reports (Drag&Drop), OLAP views… Historical data Data-level security. Integration with CAS, LDAP… Unlimited number of users Integration with other corporate tools Scalability Optimized technologies for analysis (BigData, NoSQL, Analytic databases, improved data extraction processes). Scheduling actions: Create emails or events in reference to different situations
  • 23. Source Systems
  • 24. Source Systems
  • 25. Data gathering Case study:Case study: PrivaliaPrivalia
  • 26. Privalia – Case study
  • 27. Privalia – Case study Several campaigns in social channels
  • 28. Privalia – Case study PhotoPhoto publishepublishe d in walld in wall What do weWhat do we analyze?analyze?
  • 29. Privalia – Case study
  • 30. Privalia – Case study
  • 31. Privalia – Case study
  • 32. Privalia – Case study Knowledge extraction
  • 33. Privalia – Case study
  • 34. Privalia – Case study Convert advertising into leads- Redirect campaigns to a monitored web
  • 35. The most complete solution By
  • 36. Data exploration Login screenshot. Unlimited number of users Integration with other corporate tools User console. Create analytic resources: OLAP tables Dashboards Reporting
  • 37. Data exploration
  • 38. Data exploration
  • 39. Data exploration
  • 40. Examples Different teams Different roles Different resources Different analysis Different permissions
  • 41. Data exploration
  • 42.  Big Data project and Business Intelligence.Big Data project and Business Intelligence. Data exploration
  • 43.  Visualization – Operational dashboardVisualization – Operational dashboard Data exploration
  • 44.  Visualization – Operational dashboardVisualization – Operational dashboard Data exploration
  • 45. 7. About us.ç Stratebi is a Spanish company located in Madrid, Barcelona and with a delegation in Sao Paulo, we are a group of professionals with a wide experience in Information systems and Technologic solutions related to the field of open source software and Business Intelligence. Contact details: info@stratebi.com www.stratebi.com Phones: (+34) 917883410 - (+34) 931844325 About usAbout us

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