V Rising presents: experiencing virtual worlds

Virtual worlds are richly immersive 3D environments Users are represented by Avatars Avatars can walk, run, fly and dance Users can watch videos, listen to music, text and voice chat with friends Virtual world visitors become residents because they enjoy the experience created in that world creating experiences

Virtual worlds are richly immersive

3D environments

Users are represented by Avatars

Avatars can walk, run, fly and dance

Users can watch videos, listen to music,

text and voice chat with friends

Virtual world visitors become residents because they enjoy the experience created in that world

There are over 250 virtual worlds For all age groups young and old Broken into specific categories: 3D Virtual Worlds 2D Virtual Worlds Kids and Teens Mirror Worlds Building and Development Tools Massively Multi-player Online Games Last year $15 million was spent on marketing and advertising inside virtual worlds in the United States. By 2012, the number will grow to $150 million. delivering experiences

There are over 250 virtual worlds

For all age groups young and old

Broken into specific categories:

3D Virtual Worlds

2D Virtual Worlds

Kids and Teens

Mirror Worlds

Building and Development Tools

Massively Multi-player Online Games

Last year $15 million was spent on marketing and advertising inside virtual worlds in the United States.

By 2012, the number will grow to

$150 million.

media experiences Virtual worlds need brands. Brands create media attention and the publicity attracts more users.

media experiences 50% of the new Second Life accounts created in 2007 were a direct result of brand activity. (5 million new accounts)

50% of the new Second Life accounts created in 2007 were a direct result of brand activity.

(5 million new accounts)

media experiences 7.8 million unique visitors a month visit Stardoll to dress their avatars in branded clothing and celebrity-based activities with Tom Cruise, Brad Pitt, Heidi Klum, Amy Winehouse & Paris Hilton’s dog.

7.8 million unique visitors a month visit Stardoll to dress their avatars in branded clothing and celebrity-based activities with Tom Cruise, Brad Pitt, Heidi Klum, Amy Winehouse & Paris Hilton’s dog.

managing experiences 73% of the real world brands in Second Life located on dedicated islands, forgetting about the user experience.

managing experiences Stella McCartney and Boots No.7

Stella McCartney and Boots No.7

managing experiences Dell Island is always deserted

Dell Island is always deserted

managing experiences Reebok Island is always deserted

Reebok Island is always deserted

managing experiences Renault and Ben & Jerry both have Islands

Renault and Ben & Jerry both have Islands

managing experiences Vodafone launch in Second Life

Vodafone launch in Second Life

managing experiences Engage your brand with a community

managing experiences The Waldorf Barber Shop in Dublin SL

The Waldorf Barber Shop in Dublin SL

managing experiences Tourism Ireland sponsored the Dublin SL St Patrick’s Day Parade

Tourism Ireland sponsored the

Dublin SL St Patrick’s Day Parade

managing experiences Toyota launch in kids world Whyville Users can get virtual loans to buy a Toyota

Toyota launch in kids world Whyville

Users can get virtual loans to buy a Toyota

managing experiences Zwinky partnered with ShoeBuy.com to sell both virtual and real shoes from Adidas, Skechers, Jessica Simpson, Tommy Hilfiger, and Dr. Martens.

Zwinky partnered with ShoeBuy.com to sell both virtual and real

shoes from Adidas, Skechers, Jessica Simpson, Tommy Hilfiger,

and Dr. Martens.

managing experiences 85 % of users have interacted with the Pepsi brand in VMTV

85 % of users have interacted with the Pepsi brand in VMTV

managing experiences Cosmo Girl launched in There.com Their target audience in the world is aged between 13 and 26 Other brands: Toyota, Coca-Cola

Cosmo Girl launched in There.com

Their target audience in the world is aged between 13 and 26

Other brands: Toyota, Coca-Cola

managing experiences Sony and Gaia partner to build movie theaters other brands: Sony, Toyota, Warner Brothers

Sony and Gaia partner to build movie theaters

other brands: Sony, Toyota, Warner Brothers

managing experiences Ultimate Branding – Times Square

Ultimate Branding – Times Square

user experiences Brands must turn to non-traditional methods of advertising, because that’s where the audience is.

user experiences Problems with accessing virtual worlds like downloading the client application, have led to an increase in integration with 2D social networking and 3D virtual worlds. Second Life, Active Worlds and Scenecaster, have all developed applications for Facebook, because that’s what the users want.

Problems with accessing virtual worlds like downloading the client application, have led to an increase in integration with 2D social networking and 3D virtual worlds.

Second Life, Active Worlds and Scenecaster, have all developed applications for Facebook, because that’s what the users want.

user experiences Scenecaster allows users to create 3D scenes, by dragging & dropping objects Any 3D scene can be embedded into any website or blog, using any web browser. Objects can have web-links or descriptions Users interact with the objects by clicking on them

Scenecaster allows users to create 3D scenes, by dragging & dropping objects

Any 3D scene can be embedded into any website or blog, using any web browser.

Objects can have web-links or descriptions

Users interact with the objects by clicking on them

user experiences Commercial uses: Campaigning & Viral marketing B uild fun creative scenes to compliment existing campaign Share and embed links in blogs, just like a YouTube video Visualise products in 3D allowing users to interact with objects and click web links Create scenes to visualise real life for educational purposes.

Commercial uses:

Campaigning & Viral marketing

B uild fun creative scenes to compliment existing campaign

Share and embed links in blogs, just like a YouTube video

Visualise products in 3D allowing users to interact with objects and click web links

Create scenes to visualise real life for educational purposes.

future experiences Brands can interact and communicate with users in ways not achievable through traditional mediums.

future experiences Exit Reality will be able to transform any social networking site into a virtual world

Exit Reality will be able to transform any social networking site into a virtual world

future experiences Brand can embrace virtual worlds in three ways Advertising Displaying ads in virtual world spaces Events Creating virtual world events for users to engage in Merchandising Creating branded virtual merchandise for users

Brand can embrace virtual worlds in

three ways

Advertising

Displaying ads in virtual world spaces

Events

Creating virtual world events for users to engage in

Merchandising

Creating branded virtual merchandise for users